Freeman is the global leader in events. Whether in-person or online, Freeman is on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, Freeman’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 95-year legacy in event management as well as new technologies to deliver moments that matter.Direct go-to-market efforts for the Freeman brand—driving development and execution of B2B marketing strategies and initiatives that support our brand-to-demand goals. Oversee marketing communications, industry marketing and social strategy through an audience-focused, modern approach. Play a vital role in crafting employer branding to attract top talent to our team.

I worked for Intelgica, a professional services company that was part of the Nexius family. MasTec (NYSE: MTZ) acquired Nexius in January 2023. Responsible for marketing strategy for seven companies that fall under the Nexius group—a collective focused on empowering humans with technology and data-driven decision making. Develop brand positioning and bring compelling marketing campaigns to life, harmonizing a clear message across all channels. Develop the brand lens for the family of companies, ensuring brand-right decision making. Manage and lead the marketing and creative team with clear accountability, goals and prioritization. Partner with sales, operations, recruiting and engineering to create marketing and branded content that is in line with the group’s mission, vision and values. Manage in-person and virtual events, advertising, marketing operations, PR and all internal and external corporate communications. Provide marketing services for Nexius, Velex, Velex SI, AccuV, Allios, Intelgica and MyndCo. Our organization supports an employee base of 4000+ professionals in the fields of Technology, Commercial Construction, Shared Services, Supply Chain, Training, Electrical Services and Field Services. Key Accomplishments:• Led end-to-end rebranding of six companies simultaneously, including all brand messaging, websites, social media and facilities updates on a national level• Core Values Award winner for 2019 and annual team winner for 2019• Led the brand development and creation of employee resource group WISE: Women Impacting the Smart Economy. A women's network to share ideas, nurture career development, highlight growth opportunities, and build rewarding professional relationships.

Provide consulting on digital marketing strategy for The John Maxwell Company’s B2C division with a focus on online course development, marketing funnels, website development and analytics—creating all design assets for new product launches, events, and content marketing. Successfully launched numerous eCommerce sites (on 3DCart and Kajabi), landing pages, marketing automation (leveraging HubSpot and Zapier) and developed new project management processes to ensure adherence to budgets, timeframes, quality standards and industry guidelines.John C. Maxwell is a #1 bestselling author and speaker who has written over 100 books on the topics of leadership, productivity, teamwork, relationships, attitude, success, personal growth and communication.

I led marketing for the parent company of SUCCESS magazine—overseeing marketing activities for the three brands that fell under our umbrella. My focus was on the marketing agency side of the business. Strategically implemented innovative digital marketing techniques and streamlined communication plans to identify and capitalize on business-to-business opportunities. Led entire lifecycle of corporate event coordination (for events ranging up to 500+ attendees) and execution, including budget creation and development, event design, project management, procurement strategies, material development, logistics, data analysis and overall brand experience to ensure positive return on investment (ROI).Key Accomplishments:• Led and directed company rebranding initiative, with contributions including redesign of website, logo, brand elements, messaging and advertising—resulting in expanded brand awareness and acquisition of new business.• Reduced costs by 25% over previous year through strategic management of $2 million annual Marketing Department budget.• Delivered a 60% increase in registrations for company’s annual education event, achieving the highest turnout in the event’s 15-year history.• Two-time winner of PATH Award, the company’s quarterly employee recognition program.

Oversaw development lifecycle of personal improvement product line with a focus on book publishing, digital course creation and audio/video production. Managed and directed processes from concept to delivery, including product design, content development and editing, pricing strategy, production, sales funnel creation, email and social media marketing and automation, advertising and public relations. Successfully launched numerous books, eCommerce sites, blogs and promotional websites, and developed new processes to ensure adherence to budgets, timeframes, quality standards and industry guidelines through strong project management and keen attention to detail. Managed brand presence and marketing for motivational speakers resulting in increased event bookings and product sales. Key Accomplishments:• Directly responsible for generation of $4 million in annual revenue.• Spearheaded digital course product launch, exceeding revenue goals by generating $1 million in a single week, leading to the creation of a new Digital Learning Business Unit within the company.• Managed book launches for titles ranked on New York Times, Amazon.com, BN.com, Wall Street Journal & USA Today bestsellers lists. • Personally responsible for growing email list size by 150K unique subscribers.• Named 2014 Employee of the Year.

Collaborated with clients and sales team to develop and execute marketing plans for business-to-consumer websites, retail environments, sales events and product launches utilizing effective customer profiling, analytics management and campaign response reporting.Key Accomplishments:• Directed marketing strategy for 10+ clients’ eCommerce stores with responsibilities including merchandising, product photography and styling, product descriptions, catalogs, email marketing and promotions.• Managed marketing and operations for retail pop-up stores at 75 events per year, with multiple stores grossing up to $1 million in revenue within a two-day timeframe.• Coordinated event logistics in the U.S. and Canada, demonstrating exceptional skills in contract negotiation, coordinating with trade unions and ensuring compliance with state and national requirements.

Oversaw marketing initiatives for a line of wellness and skincare products operating in the direct selling space—implementing strategic marketing and educational tools to ensure brand compliance and growth. Managed public relations, sales tool design, product photography, email and social media campaigns, website creation and content development, SEO, eCommerce merchandising, event planning, and partner relationship management.Key Accomplishments:• Created corporate blog, resulting in a significant increase in target audience reach through consistent content marketing and relationship building.• Designed and programmed a replicated website system for field sales, resulting in expansion of distributor network and significant revenue increases.