Jessica Bancroft, Mba Email & Phone Number

Chicago, Illinois, United States

Lead the Americas Growth Marketing team responsible for developing, executing, and optimizing targeted marketing campaigns that build awareness, influence decisions and drive qualified leads in our priority vertical markets.

Indianapolis, Indiana, United States

Responsible for developing and driving a clear and consistent message in Material Handling, Automotive and OEM vertical markets regarding Belden's position as a solutions provider.

Indianapolis, Indiana, United States

• Responsible for developing marketing strategies and executing programs to increase brand awareness and generate demand for Belden's full solution with our distributor partners and their customers.
• Managed co-operative marketing budget, associated activities and relationships for 75 strategic distributors across the Americas

Indianapolis, Indiana, United States

• Marketing lead at Belden subsidiary, Alpha Wire. In charge of developing and managing Alpha Wire marketing programs.
• Increased website leads by 32% by launching a new website that featured automation capabilities to streamline lead data collection and management
• Upgraded marketing automation platforms; resulted in additional database segmentation opportunities and improved email metrics (27% open rate and a 57.8% click-to-open rate)

Indianapolis, Indiana Area

• ECLP Rotation 3: Drove Belden’s digital strategy for industrial brands in North America through the development and execution of digital marketing tactics such as digital advertising, search engine optimization and.
• Generated $1.1M in revenue opportunities by creating and optimizing targeted email campaigns to increase the amount of digital marketing qualified leads

Indianapolis, IN

• ECLP Rotation 2: Managed the co-operative marketing budget for industrial brands in North America. Responsible for implementing initiatives such as sales promotions, digital ads and e-commerce improvements with.
• Led the first Belden co-op Kaizen – a weeklong sprint – of 10 cross-functional individuals to address inefficiencies of co-op spend; resulted in a streamlined process to align rapidly on channel marketing priorities.

Portland, Oregon Area

• ECLP Rotation 1: Analyzed and monitored sales performance and provided Salesforce administration support at Belden cybersecurity software subsidiary, Tripwire.
• Selected to a cross-functional team tasked to address critical strategic planning gaps related to market forecasting; met with business unit leaders to map current process and analyzed competitors. Led to a new M&A.

Indianapolis, Indiana Area

Responsible for executing Belden Industrial email campaigns and managing social media content/platforms.

London, United Kingdom

• Designed the layout of the press webpage to showcase company achievements
• Created blog posts targeting industry experts to convey the importance of digitalizing construction
• Implemented SEO initiatives aimed at improving the company’s ranking in Google SERPs

Tustin, CA

• Project manager of CaseBuilder system implementation
• Drafted content for the Careers Portal of the new YMCO website
• Completed many of the usual functions of a US Human Resources Department such as running an I-9 Audit, completing an Occupational Employment Report, and sending bonus scorecards to employees

Master Of Business Administration - Mba, Top 20% Of Graduating Class

Activities and Societies: Kelley Indianapolis MBA Women's AssociationKelley Evening MBA program located on the IU campus in Indianapolis

B.S.B, Marketing And International Business, Psychology Minor

Activities and Societies: Alpha Kappa Psi, American Marketing Association, K201 Peer Tutoring

High School Diploma - Honors

Activities and Societies: National Honor Society, Kiwanis Educational Youth Club