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👋 Hi, I’m Jessie, the Head of Marketing for an amazing online retailer that specialises in lightweight hiking and camping gear. Here’s a little about me:I’ve spent the last 10 years diving into all things content, digital, brand and customer marketing, working across B2B and B2C projects that have taken me in all kinds of exciting directions. I’ve led the development of a groundbreaking virtual reality program, designed and written a company’s 25th-anniversary book, launched an event series for software developers in major European cities, and even ran an online competition where the winner got designed into a mountaineering board game that was having it's moment on kickstarter (seriously, how cool is that?).Beyond work, I'm big on skateboarding, drumming, guitar, football, and travel. For the past three years, I’ve been fully remote, which gives me the freedom to do what I love, travel more, and spend time with my family and pooch. It’s the perfect setup.Throughout my career, I’ve:📝 Produced a broad range of content, including infographics, case studies, presentations, animated 5in1 carousels, memes, GIFs, long-form blogs, buyer guides, interactive reports, webinars, and white papers.🤝 Collaborated with fantastic partners like Snyk, New Relic, GitGuardian, Red Hat, Docker, Sea to Summit, Gregory Packs, and more, to drive leads, email subscribers, and brand awareness.🎟️ Delivered exciting panel webinars and in-person events at unique venues such as CodeNode, Platform Video Gaming Bar in Shoreditch, and even a canal boat in Amsterdam.🎮 Developed playful and creative ideas to boost community engagement through live raffles and social media competitions.📱 Crafted localised content for blogs, brochures, case studies, onboarding emails, and ads across various regions.🫶 Led a team of talented marketers across 20 subsidiary organisations in 6 Northern European countries, fostering unity through regular training workshops and team meetings.
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Head Of MarketingValley And Peak Mar 2024 - PresentValley + Peak is an independent online retailer for premium hiking and camping gear. We collaborate with exceptional cottage gear makers and renowned outdoor brands, catering to backpackers, hikers, campers, thru-hikers, van-lifers, bike-packers, and adventure seekers alike. -
Regional Marketing Manager - EmeaCircleci Oct 2021 - Feb 2024San Francisco, California, UsFounded in 2011, CircleCI is one of the leading CI/CD platforms for software innovation at scale, used by the world's best engineering teams to radically reduce the time from idea to execution.As Regional Marketing Manager, I work closely with the wider global marketing team to execute scalable, results-driven campaigns that generate qualified leads and raise awareness across our community of developers and IT decision-makers in EMEA.🚀 Delivering integrated marketing campaigns that generate opportunities and pipeline. 🏗️ Building scalable and uniquely authentic programs that excite our core developer community, and increase account usage on our platform.✒️ Crafting localised regional content (blog posts, social media, customer testimonials, onboarding sequences).🎪Optimising CircleCI’s presence at trade shows, executive roundtable events, webinars, and meet-ups.👾 Finding cool and creative ways to collaborate with partners to generate leads and brand awareness. -
Group Marketing & Brand Manager - EuropeAarsleff Ground Engineering Ltd Jun 2019 - Sep 2021Newark, Nottinghamshire, GbAs Group Marketing Manager for Aarsleff Ground Engineering's European operations, which encompassed Denmark, Germany, Poland, Sweden, Norway, and the UK, my mission was twofold: to establish and elevate our marketing presence from the ground up, while also fostering a culture of change and garnering support from within the organisation.Leading a team of talented marketers across 20 subsidiary organisations, here's what we achieved:🚀 We ignited PR and thought leadership across Northern Europe, leaving a lasting imprint in prominent industry publications such as GE, New Civil Engineer, GeoDrilling International, and Tier 1 publications.🌍 We delved deep into regional nuances and cultural differences, utilising these insights to tailor our messaging across customer communications, marketing ads and campaigns, and onboarding journeys.🖌️ We crafted an array of marketing collateral that amplified our brand's presence throughout Europe, including impactful case studies, brochures, animated social media graphics, info sheets, eye-catching infographics, and customer-facing decks.🌐 We streamlined our digital content with the introduction of a digital asset management system (highly recommend Asset Bank!), making it super easy for the team to access and utilise our resources. 🔍 We worked super hard on our SEO strategy, ensuring a robust digital footprint in each European market, to eventually achieve top page rankings (positions 1-5) for our key search terms and phrases. 📈 I kept our European stakeholders well-informed through regular presentations and detailed reports, aligning our marketing endeavours with our overarching business objectives.💬 Led the development of an in-house translation app tailored to our core regions, capturing critical ground engineering terminologies and phrases. -
Marketing & Communications Manager - UkAarsleff Ground Engineering Ltd Jan 2018 - May 2019Newark, Nottinghamshire, GbAs Marketing and Communications Manager, I managed the organisation's offline and online brand reputation through the creation of owned and earned media content - from writing press releases and producing website content, to delivering engaging social media campaigns. Alongside developing the external-facing side of the business and managing the marketing and communications budget, I played an integral part in enhancing Aarsleff's internal communications and progressing its company culture. • 'Employee of the Year' 2018 Training Courses completed: • CIM Level 4 Certificate in Professional Marketing Qualification, Nottingham Trent University • CSCS (Construction Skills Certification Scheme)
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Marketing Coordinator - UkAarsleff Ground Engineering Ltd May 2016 - Dec 2018Newark, Nottinghamshire, GbAs Marketing Coordinator for Aarsleff Ground Engineering Ltd, a subsidiary of Per Aarsleff A/S, I developed the company's marketing strategy, a transformation that brought many historically outsourced tasks in-house.My responsibilities encompassed a wide range of marketing activities, including the creation of branded collateral, marketing communications like presentations, and brochures, as well as the production of website content and press relations materials. I spearheaded the implementation of an extensive SEO strategy, elevating the company's online visibility, and maintained an active presence on various social media platforms to enhance our brand's profile.Additionally, I devised a corporate social responsibility strategy rooted in the company's core values, aligning our actions with our principles. To further bolster our presence and engagement, I orchestrated a series of innovative digital marketing campaigns that not only expanded our followership but also generated increased inquiries and fostered lasting relationships with clients across the UK.Notable Achievements:🌟Winner of the "Digital Ambassador of the Year" at the Nottingham Post Women In Business Awards 2017.🌟Selected to participate in Aarsleff's esteemed 'Young Talent' Initiative in 2016.🌟I also pursued continuous professional development through various training courses, including a comprehensive three-day Introduction to Adobe InDesign and a two-day Introduction to Adobe Photoshop. 🌟Additionally, I completed courses in CITB Social Media Optimisation, became a STEM Ambassador, and honed my skills in SEO for Business.
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Marketing AssistantMorgan Tucker Oct 2013 - Dec 2015Morgan Tucker is now a dissolved independent engineering consultancy. MT were an engineering consultancy providing expert services in highways, traffic and transportation, civil engineering design, structural engineering design, planning and environment, building services design, rail infrastructure, masterplanning and BIM.As Marketing Assistant, I coordinated the marketing and event activities of the Business Development and Marketing Team, assisting team members with day to day marketing tasks and coordinating marketing projects and activities as requested. This involved organising the production of branded items, supporting the in-house marketing and design team by coordinating and collating content, producing additional marketing communications, such as flyers, brochures and exhibition-related projects, assisting with the production of artwork, sourcing images, print buying and checking copy, publishing news stories for the Morgan Tucker homepage, managing the social media, proactively managing a diary of networking events, awards ceremonies, exhibitions, and attending these as required, and finally organising networking and corporate events across the company's offices in Leeds, Nottingham, Newton Aycliffe, Newark and London.Training Courses Completed with Morgan Tucker: • Excel Intermediate Training Course • 3-day workshop on Social Media Marketing with East Midlands Chamber of Commerce • CSCS Card • Internal Audit Training
Jessie Soo Skills
Jessie Soo Education Details
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Institute Of Directors (Iod)Marketing Strategy -
Nottingham Trent UniversityCim
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University Of East AngliaAmerican And English Literature
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Hsdc AltonA Levels
Frequently Asked Questions about Jessie Soo
What company does Jessie Soo work for?
Jessie Soo works for Valley And Peak
What is Jessie Soo's role at the current company?
Jessie Soo's current role is Head of Marketing at Valley + Peak.
What is Jessie Soo's email address?
Jessie Soo's email address is je****@****ail.com
What schools did Jessie Soo attend?
Jessie Soo attended Institute Of Directors (Iod), Nottingham Trent University, University Of East Anglia, Hsdc Alton.
What are some of Jessie Soo's interests?
Jessie Soo has interest in Roller Derby, Inline, Health, Children, Environment, Education, Science And Technology, Climbing, Human Rights, Civil Rights And Social Action.
What skills is Jessie Soo known for?
Jessie Soo has skills like Social Media Marketing, Social Networking, Events Coordination, Client Relations, Digital Marketing, Email Marketing, Copywriting, Customer Service, Facebook, Microsoft Office, Indesign, Adobe Design Programs.
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