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Over the past 30 years, created the strategic vision, provided strong leadership and international expertise that successfully commercialized well-recognized brands of disruptive molecular diagnostic platforms and medical devices. These brands are industry leaders, such as the bioMérieux BioFire FilmArray, DJO I-Bresis active transdermal drug delivery patch, Avanos Medical Ambit Infusion Pumps, and Bard Per-Q-Cath PICC Lines. As an innovative, strategic leader, my focus is creating solutions for healthcare providers that drive revenue growth and increase market share.Transitioned Idaho Technology from revenue streams derived from PCR licensing agreements, government funding, and OEM contracts into a commercial success. Built the infrastructure required for launching the FilmArray, the world's first clinical molecular diagnostic platform providing comprehensive results in one hour while accelerating their Biodefense business unit's commercial success. Commercial success led to the company's rebranding to BioFire Diagnostics & Defense, which was acquired months later by bioMérieux. At prior companies, developed product user specifications, built the market presence, and increased revenues and profitability. She started her career working for the Department of Anesthesia at the University of Michigan Medical Center. She earned her Bachelor of Science Degree in Biology as a pre-med student from the University of Oregon.EXPERTISE• Strategic Planning & Execution• Understanding Market Trends, Competition & Customer Needs• Building, Mentoring & Leading High-Performance Customer-Centric Teams • Drive Revenue Growth & Increase Market Share• Marketing & Pricing Strategy• Product Roadmap & Management• Customer Service & Experience• Forging Customer Engagement• Building Brand Awareness• Managing Global Distribution• Optimize Strategic Opportunities • Forging Strategic Relationships - KOLs & Business Partners• Contracts & Negotiations• Global regulatory experience
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Chief Commercial OfficerMagic Lifescience May 2022 - PresentMountain View, California, UsRecruited by the founders to create and execute the strategic commercialization plan from end user needs through commercial success for the MagChipR™ POC Analyzer targeting the needs of infectious disease physicians.• Engaged world-renowned key opinion leaders as advisors, who are providing specimens for testing, clinical expertise, participating in our clinical trials, then presenting, publishing, and advocating on behalf of the MagChipR.• Created user needs for product development and worked with the teams to turn them into specifications in Design Controls.• Creating the content for the marketing materials required for regulatory submission by gaining the recognition of potential customers and distributors
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DirectorInternational Medical Aug 2001 - PresentMountain View, California, UsUS FDA Agent Services for Foreign Establishments• Communication between the FDA and the foreign establishment as the official correspondent• Providing FDA with information about foreign establishment's devices imported into the US• Scheduling FDA inspections of the foreign establishment• Establishment Registration, Medical Device Listing, and FDA 510(k) Submission• Medical device labeling -
Chief Commercial OfficerOncogenesis Inc. Oct 2020 - May 2022Salt Lake City, Ut, UsRecruited by the founders to get funded and lead the company from R&D development effort into a commercialized entity ready to launch the CE marked iPap®, the world’s first cervical specimen self-collector to increase cervical cancer screening participation and enable HPV as well as cytology screening that requires a cervical specimen.• Creating the strategy, strategic relationships, marketing materials, and setting up distribution -
Chief Commercial OfficerKorubio Inc Sep 2016 - Aug 2019• Negotiated agreement to custom design, develop and confirm next-generation DNA/RNA amplification KoruPlex™ assays for Rapid Diagnostics ML Limited’s MiniLab Platform purchased from Enigma Diagnostics.• Set up a laboratory at JLABS incubator in San Diego for assay development
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Commercial DirectorEnigma Diagnostics Ltd. (Acquired By Rapid Diagnostics Ml Ltd) Oct 2014 - Sep 2016• Developed commercial strategy, set up distribution, supported clinical evaluations with KOLs at teaching medical centers across Europe and launched the CE marked MiniLab Point-of-Care molecular diagnostic platform.• The MiniLab was well-received; however, the company suffered from assay contamination during manufacturing and was unable to supply cartridges.
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Vp Business DevelopmentApollodx (Rebranded To Reliable-Lfc, Llc) Sep 2012 - Oct 2014• Recruited by the CEO of a self-funded start-up to develop the product requirements for a handheld diagnostic platform and obtained government funding for product development• Shareholder of Reliable-LFC, LLC, Grand Prize Winner of the $6M XPRIZE Rapid COVID Testing Competition
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Director, Sales & MarketingBiofire Diagnostics, Llc Feb 2010 - Sep 2012Salt Lake City, Utah, UsRecruited by the executive management team of 21-year-old privately-held company, to bring in other revenue streams besides PCR licensing agreements and government contracts plus prepare to launch a diagnostic platform.• In 2010, increased revenue from $12M to $18M while preparing to launch the FilmArray that was cleared mid-2011. In 2011, the total revenue was $35M.• In 2012, revenue increased to $65M, which was 135% of the forecast.• In 2010, started with five direct reports. By 2012, the commercial team included seventeen direct reports and greater than forty international distributors.• Hired, trained, mentored, and led the commercial team that launched the FilmArray.• Created the strategic commercial plan, product roadmap, materials, and programs that accelerated the FilmArray sales cycle compelling laboratory directors to provide infectious disease physicians with FilmArray's comprehensive results. These early adopters published and presented their clinical data endorsing the merits of syndromic testing required for the early majority to purchase FilmArray Platforms. -
Director, Sales & MarketingBiomicro Systems, Inc. (Acquired By Roche Diagnostics) Jan 2008 - Feb 2010UsRecruited by President/CEO to bring shareholder value and investor exit for VC-funded 8-year-old company.• Increased revenue over two years from $5M to $13M of MAUI Microarray Hybridization Systems by forging strategic business relationships with Roche NimbleGen and Agilent. • Launched the companion MAUI Microarray Wash System that led to Roche Diagnostics acquiring the company. -
Director, Sales & MarketingEmpi (Acquired By Djo Global) Aug 2007 - Jan 2008After EMPI bought Iomed in August 2007, EMPI and McKinley & Company retained my services to spearhead the launch of the Hybresis System into a $100M market using their commercial team of >300 plus a $1.1M budget• Created strategic commercial plan, budget, promotional and training materials, and trained the team.
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Director, Sales & MarketingIomed, Inc. (Acquired By Empi, Inc.) Jan 2002 - Aug 2007UsRecruited by President/CEO to increase stock value for a publicly-traded 20-year-old company that was weeks from delisting on AMEX.• Increased revenue and profitability within weeks that included negotiating large OEM contracts• Increased revenue from $5M to $22M without increasing headcount• Developed commercial strategic plans to bring shareholder value by making the company attractive for acquisition, due to shrinking reimbursement. Developed and launched the Hybresis System, which was a 2007 Innovation Award finalist• Launching the Hybresis System was the impetus for EMPI purchasing IOMED -
Vp, Sales & MarketingSorenson Medical, Inc. (Acquired By Summit Medical Products, Inc., Acquired By Avanos Medical, Inc.) Jul 1996 - Jan 2002Recruited by President and Board of Directors to join a privately-funded start-up of six people to develop the product requirement for a range of Microject Infusion Pumps, work with the product development and regulatory teams, launch four therapy-specific infusion pumps, and set up global distribution.• Built the team, set up distribution, and spearheaded global launch with five employees and over forty distributors• Negotiated strategic alliances to drive sales in new market segments through Arrow International, AstraZeneca, Codman, Knoll Pharma, and Zimmer Holdings • Revenue increased from $0 in 1996 to $35M in 2001 with international sales accounting for 70% of revenue
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Vp, Sales & MarketingGesco International (Acquired By Bard Access Systems For $100Mm) Feb 1993 - Jul 1996Recruited by the President/CEO to replicate my regional sales and marketing success.• Successfully created a new vascular access category, PICC lines, accounting for greater than $1B in current global sales. The Per-Q-Cath still accounts for 70% of the market share.• Successfully challenged eighteen states to include PICC Line placements within the scope of nursing practice.• Accelerated Per-Q-Cath sales by training and certifying nurses through the Train-the-Trainer workshops.• Increased revenue from $3M to $21.5M in three years and sold to Bard Access Systems for $100M.
Jessica Barrett Skills
Jessica Barrett Education Details
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University Of OregonBiology; Pre-Med Student
Frequently Asked Questions about Jessica Barrett
What company does Jessica Barrett work for?
Jessica Barrett works for Magic Lifescience
What is Jessica Barrett's role at the current company?
Jessica Barrett's current role is Chief Commercial Officer @ MagIC Lifescience.
What is Jessica Barrett's email address?
Jessica Barrett's email address is je****@****ail.com
What is Jessica Barrett's direct phone number?
Jessica Barrett's direct phone number is +180135*****
What schools did Jessica Barrett attend?
Jessica Barrett attended University Of Oregon.
What are some of Jessica Barrett's interests?
Jessica Barrett has interest in Writing, Golfing, Reading, New Technologies, Horseback Riding And Photography, Swimming, Researching, Networking, Cooking, Healthcare.
What skills is Jessica Barrett known for?
Jessica Barrett has skills like Medical Devices, Biotechnology, Product Launch, Product Development, Lifesciences, Sales Management, Strategic Planning, Molecular Diagnostics, Capital Equipment, Product Marketing, Strategy, Hardware Diagnostics.
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