Klimczak Consulting is a boutique marketing consulting firm specializing in empowering small to medium-sized B2C businesses. We offer tailored solutions in marketing strategy, product positioning, Go-To-Market (GTM) planning, Search Engine Optimization (SEO), sponsorships, and brand positioning. Our expertise lies in crafting customized strategies to elevate your brand, optimize your online presence, and drive growth in the competitive market landscape. Let us guide you toward success with innovative marketing solutions tailored to your unique business needs.

I led the global branding, partnership strategy, and product marketing efforts for Entain's esports brand, Unikrn. I was in charge of the go-to-market marketing strategy to relaunch the brand and introduce two new Free to Play products in non-English speaking markets. This involves close collaboration with internal and external stakeholders to ensure a unified brand vision and messaging. I also oversaw an $8 million marketing budget and a team of seven individuals, delivering seamless results

In this position, I supervised the worldwide content strategy and product roadmap for Priceless.com, Mastercard's Marketing Hub, and experiential platform, focusing on both B2C and B2B2C initiatives. I collaborated closely with key stakeholders to align the product roadmap, improve platform performance, enforce global content standards, and optimize campaign programming. My efforts significantly reinforced Mastercard's brand as a progressive lifestyle choice. Additionally, I led a global team and worked collaboratively with market leaders to guarantee the success of various programs.

In this position, I spearheaded customer-focused initiatives covering acquisition, awareness, sign-up, conversion, and retention. I managed monthly budgets for marketing and account management, developed cross-channel and partnership strategies for online customer acquisition, and supervised marketing programs, website product roadmap, content creation tools, business strategy, and analytics. I led a team of Marketers, Account Managers, and Creatives to ensure a seamless customer experience from lead generation to ongoing lifecycle marketing.

In this position, I took charge of managing brand identity by employing effective marketing strategies, brand campaigns, rebranding initiatives, and cross-functional workflows. My responsibilities included overseeing integrated marketing communications, branded visuals, content creation, co-marketing campaigns, and workflow processes. I led a team of talented professionals, including Designers, Copywriters, Content Managers, Photographers, and Project Managers, focusing on developing social and community strategies, visual brand identity, product launches, partnerships, and content programs. The goal was to boost brand awareness, acquire new customers, and increase revenue.

Develop strategy and plan for cross-channel integration, lead integrated marketing communications efforts, own and manage brand data and analysis, own strategy and execution for community & social, and manage social, community and brand teams

Responsible for the strategic direction and execution of an attention grabbing social media content and community management plan to support B2B and B2C marketing efforts that boost community engagement, brand awareness, increase market share, and enable sales.

Responsible for creating and publishing a variety of engaging content for customers and the media, including press articles, blogs, email campaigns, podcasts, and videos. I actively promoted the JustAnswer brand and its content across various social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, G+, and Slideshare. My role involved growing JustAnswer's social media presence, building an engaged audience using both paid and earned media, and monitoring and reporting on social KPIs to measure engagement and conversions. Additionally, I developed concepts, managed content for the JustAnswer blog, created an editorial calendar to support integrated marketing initiatives, and collaborated with international operations teams to implement an international social media strategy. Working closely with business intelligence and product development teams, I identified and created content to enhance customer engagement on the website, managed non-funnel pages, collected and reviewed NPS data, and oversaw the redesign of company blog and content pages to align with new branding guidelines.

Designed and executed a customized, Blu Homes-specific social media strategy, collaborating with departments company-wide to integrate relevant tools and techniques into the corporate culture and all products and services. I successfully grew the fan base across all social media channels and managed social media campaigns and day-to-day activities, including educational campaigns, editorial content, blog posts, community outreach, promotions, review sites, and sweepstakes. I worked closely with teams such as Brand Marketing, SEM/SEO, Public Relations, Media Agency, and Web Development to create cohesive campaigns across all business areas. Additionally, I managed Blu's presence on social networking and community sites, engaging in relevant conversations, answering inquiries, and authoring original content. I developed and oversaw a social engagement program to drive referral lead generation, information sharing, and enhance brand awareness. Collaborating with the customer care team, I communicated with customers through social media channels to improve customer satisfaction and address potential issues. I also handled the creation and management of the social media budget and partnered with HR/Legal to establish internal social media policies. Furthermore, I provided social media best practices to the web/brand redesign team to ensure proper incorporation of social callouts on Blu websites, landing pages, and microsites. Lastly, I assisted the Brand Team with content authoring, sourced relevant content from aggregators and partners, and created a social advocacy program to identify and leverage online brand advocates and key stakeholders for positive reviews, referrals, and knowledge-sharing initiatives.

I designed and executed a tailored social media strategy specific to the company, collaborating with departments to integrate relevant tools and techniques into the corporate culture and all products and services. Working closely with the Web development and online marketing team, I ensured that social media tools were developed and customized as needed. I managed social media campaigns and day-to-day activities, including educational campaigns, editorial content, community outreach, and promotions. Additionally, I oversaw SolarCity's presence on social networking and community sites, engaging in relevant conversations, posting on blogs, authoring original content, and responding to inquiries from customers, prospects, and other interested parties. I monitored conversations about SolarCity through social listening sites and analytics platforms, establishing metrics to measure campaign effectiveness and reporting on results. By engaging with SolarCity's customer base, I built a social referral network to drive information-sharing, enhance brand awareness, foster a clean energy community, and increase lead generation. I proactively identified and addressed risks to brand reputation arising from social media interactions. Collaborating with the customer care team, I used social media channels to enhance customer satisfaction. I cultivated a trusted personality for SolarCity on social media platforms through transparency and active community engagement.

I developed a vision and strategy to engage the Pottery Barn Teen customer through compelling online content and social media. By leveraging the Pottery Barn Teen website and Facebook platforms, I actively fostered online dialogue for teens, maximizing opportunities to expand our customer base. I also cultivated and managed ongoing relationships with strategic partners, collaborating across the organization to achieve strategic and operational objectives. Additionally, I oversaw the management of Pottery Barn Teen's Facebook strategy, the creation and enhancement of onsite content and community, and the generation of engaging content such as photos and videos. I drove the execution of offsite customer engagement strategies, including content development for distribution, while continuously identifying and recommending new opportunities for customer engagement.

Responsible for the upkeep of the content sections of websites, social networking sites and assisting the Ecommerce Manager in achieving our online sales goals by leveraging relationship between content and commerce, driving sales and increasing customer engagement and other duties as assigned.

Provided day-to-day support of corporate marketing programs including website optimization, lead generator conversion, A/B Testing, eReputation management, website redesign, and creative process creation.