Jessica (Bacher) Loughlin Email & Phone Number

Basking Ridge, New Jersey, United States

Managed content development and digital production during the migration and digital transformation of WyndhamRewards.com. Served as digital account lead for the loyalty team (marketing, technology, CRM, partnerships, legal, analytics, operations) for all web needs including new partnership integration and support of program and technology enhancements. Worked alongside the creative team (copy, design, UX, development) to bring all loyalty program initiatives and promotional strategies to life. Provided status updates and communicated key messages and enhancement roadblocks to senior management and stakeholders. Provided data-driven insights for site placements, across nine global site variants. Key contributor during technology and product releases, participating in quality assurance & user acceptance testing. Managed new loyalty product offerings and enhancements, working closely with developers. Aided in the personalization software integration, becoming lead production support for targeted member specific offerings. Focused on multiple AEM system upgrades including lead production, testing and implementation support for the transition to AEM experience fragments over module usage. Dedicated to developing processes and identifying workflow improvements. Managed two direct reports. Promoted from Manager in February 2019.

Parsippany, Nj

Managed the curation, review, approval and meta-data tagging for digital assets within the global Digital Asset Management (DAM) system. Key reviewer for over 10,000 property specific images, ensuring current brand and marketing consistencies and styles were met across 20 hotel brands. Successfully executed change management requirements by developing and training governance standards, processes and workflow stream changes between multiple internal teams, improving digital asset speed to market. Assisted in asset taxonomy restructuring for enhanced organization of DAM files. Collaborated on digital globalization efforts including translation system testing and integration. Organized the Digital and Distribution team’s three conference booths, including booth and collateral set-up, script training and FAQ creation.

Parsippany, Nj

Project leader for marketing launches involving external and internal training offerings. Designed innovative print and digital collateral aligning with set marketing initiatives for US and International audiences. Created and managed marketing content and enhanced user experience on all learning platforms with the goal of increasing registrations and overall learner engagement. Managed all company-related promotional activities and coordinated for various events and tradeshows, including contests. Developed and reviewed award submissions for departmental recognition. Experienced in vendor negotiations, collaboration with legal and PR teams, and ability to meet tight deadlines and budgets.

Newark, Nj

Coordinated design and development of the corporate web site as well as ongoing maintenance, analytics, SEO implementation and site enhancements. Planned, organized and executed events including national sales meetings and industry Trade Shows. Designed and developed innovative marketing and communication strategies through sales and promotional collateral. Researched prospective clients within local territories, and conducted in-depth research on individual companies and their potential for targeted sales growth. Created internal monthly success stories and newsletters for increased communication across the organization.

Newark, Nj

(formerly U.S. Corrugated, Inc. 2006-2012) Focused on developing a strong company brand and identity throughout the organization through brand marketing and sales team support. Strengthened the sales force by regularly conducting trainings in Microsoft Office applications to further skills in day-to-day operations and presentation ability. Aided acquisition efforts, including complete rebranding of new division, implementation of new policies and procedures, social media interaction, and training of new hires.

• Accountable for obtaining memberships.• Prepared press releases.• Responsible for continuous website management.• Prepared newsletters and other promotional materials.

Manual development and staff training in website management. Redesigned promotional materials including brochures, mailing letters & company portfolio.