A brand builder with more than 12 years of experience, Jessica Blumenthal has a proven track record of concepting, launching, and building the next generation of consumer brands. She started her career consulting with Fortune 100 companies, advising them how to reach Millennials and Gen Z. Since then she’s blended her sharp perspective on the consumer and her creative instincts to build brands in beauty, apparel, and beverage. Jessica joined Avaline as the second employee leading creative, marketing and product development. Today Avaline is one of the top 20 fastest growing wine brands in retail, one of the fastest growing DTC brands according to Business Insider and was named one of the Fastest-Growing Emerging Brands by Instacart. The brand’s breakout growth is due to its focus on the consumer and the embrace of community-driven brand building which Jessica instilled from day one. When not working, Jessica spends time with her family and friends in Venice, CA, embracing the present moment.