Jessica describes her career as a global journey of discovery, from India to Oman, Dubai, and Canada, where she has spent over a decade in the diversity and inclusion space, reaching out to the fastest-growing consumer groups in the country. She brings a wealth of experience in global audience insights, creative strategy, brand building, client management, with an innate ability to inspire creative excitement and inclusiveness in her teams.Through her career journey she made wonderful friends and connections around the world. Learning from a diverse audience helped her shape, create and drive strategy and creativity. From Creative Director at McCann and Y&R, to running her own creative shop in Dubai, and from VP Creative at Dyversity, to CCO & CSO at Maple Diversity, and now Group VP Business Lead at Visionnaire,Jessica has enjoyed connecting customers to brands like Walmart, TD, RBC, OLG, BCLC, Bell, Rogers, Unilever, Nestle, Coca-Cola, Canada Post, L’Oreal and GM.She has been actively involved in several inclusion projects: The launch of ‘WelcomePack Canada’ an initiative to help brands reach out to newcomers. ‘Live Love Canada’ a program to engage, educate, and enthuse immigrants on their settlement journey. ‘Diversity Beyond Ethnicity’ a program which helps build inclusivity among 2SLGBTQ+, People with Disabilities and Indigenous Peoples. With extensive experience in developing targeted customer personas, competitive marketing plans, and results-driven brand messaging, she is adept at planning, developing, directing and executing online and offline marketing campaigns, employing traditional, digital, social, and influencer marketing initiatives. She successfully generates pipelines and business leads aimed at maximizing profits and market share. She has mentored cross-functional teams, boosting performance.She has been recognized at local and international award shows.Jessica has been invited to speak at the Toronto Public Library during Asian Heritage Month, published in Canadian anthologies ‘Canadian Voices’ and ‘Indian Voices’, has conducted ‘creative thinking’, ‘media literacy’, and ‘interactive storytelling’ workshops in Toronto schools, has been Co-chair, panelist and jury member at multicultural conferences like the Marketing Awards, Shopper + Innovation Awards (SIA), and was on the Executive Jury representing Canada at the Gerety Awards, a diverse way of celebrating global work with a 100% female jury. She was named on Campaign Canada’s Top 10 Mighty Women List for 2023, for pushing the industry forward in meaningful ways.