• Led development of digital marketing strategy, including the creation and management of the digital marketing plan and budget• Redesigned cambridgesavings.com, by developing project plan, managing timeline and budget, conducting customer usability surveys, site mapping, creating content and graphics, managing developers, and testing. Redesign aligned website with current branding, increased traffic and decreased bounce rate.• Engaged and successfully managed digital marketing agency, responsible for SEO, SEM, online video, retargeting and landing page development• Managed and executed email marketing campaigns to customers and prospects by leveragingemail marketing software for automation and dynamic content• Worked with eCommerce team and vendors on user interface improvements and consistent branding across all digital banking channels• Developed comprehensive social media strategy for and implemented across many platforms,growing Facebook and Twitter presences by 400% and 630% respectively in the less than two years• Leveraged strategic partnerships to run successful social media contests and social giving promotions• Gave social media seminars to Bank employees to educate and promote digital culture• Managed and developed content for corporate intranet• Wrote successful press releases, customer letters, mailers and website content

• Developed sales presentations for major retailers including Target, Walgreens & CVS that resultedin national distribution of ONE® Condoms• Built social media community of over 20,000 for ONE® and managed daily content and conversation• Developed e-mail marketing strategy and execute diverse e-mail campaigns to consumers, retailers and health organizations• Designed and wrote marketing collateral including catalogs, sales slicks and direct mailers to support three business units• Researched and managed strategic partnerships and vendors• Executed the preparation of tradeshows and events• Facilitated focus groups for feedback on new product launches• Managed monthly online advertising campaigns by identifying target, crafting messaging andanalyzing results

• Researched, designed and aided in the implementation of the marketing and media strategy for anew A/V brand launch• Wrote press releases to support products and brand launches• Developed social media strategy for new A/V brand, Perfect Path, that explored rationale, strategyand metrics• Designed product ads and marketing slicks• Managed preparation of international tradeshows and provided on site support• Produced commercials that were used at tradeshows and online• Researched and developed a comprehensive brand and corporate communications guidelines