Jessica Bower Email & Phone Number

Stamford, Ct, Us

Responsible for the product marketing of a new product aimed at helping Chief Information Security Officers (CISOs) and their teams. With strong engagement and improved retention, the product surpassed its' target in the first year with high growth. (40%+ YoY). In addition, responsible for managing the product marketing of Gartner's High Tech Portfolio, with a recent product launch surpassing its targeted goal by 30%.

Stamford, Ct, Us

Internally recruited to work in one of the highest revenue generating business units within the company.Solely responsible for the product marketing of a fast-growing high-tech product portfolio. Supported a complete refresh of the portfolio, including the launch of 7 new products in 6 months resulting in double digit growth YoY for the portfolio and high retention.

Stamford, Ct, Us

Oversee planning and execution of the communication and content strategy for several business unitsManage creation of marketing materials that align with the sales goals of the global organizationChampion engagement and adoption of newly created marketing materials to drive business milestonesOversee development and management of multiple print and digital resources to support marketing effortsMarketing stakeholder in launch of new career’s website to help drive the double digit growth of the company

Stamford, Ct, Us

Stockholm, -, Se

Responsible for growing and running the marketing department for a global consultancy. This involved developing and nurturing leads that increased revenue 30% year over year while also increasing website traffic by 40% over previous year. Expanded SEO initiatives to increase Google keyword rankings and drive qualified leads to website. Launched a new website and mobile site to increase traffic and visitor engagement. Added additional multimedia elements such as videos, polls and infographics to increase website engagement. Partnered with the Economist Intelligence Unit to develop research core to our business framework. Developed and managed multiple marketing and digital resources to support the growth of the department.

Stockholm, -, Se

Created and ran the marketing department for a global consultancy firm. This included developing multimedia content for the website, including blog and video player. Improved daily website visitors by 30-50%; increased organic traffic by 21.4%. Increased revenue through website leads by 35% within the first year. Grew marketing database by 18% between 2011 and 2012. Improved social media presence and achieved over 50% new ‘likes’ to Facebook and LinkedIn. Established branding guidelines to ensure consistency across global regions.

Developed consulting business opportunities through face-to-face events, webinars and event partnerships.Partnered with inside sales team to track and analyze leads using salesforce.com.Created press releases, case studies and marketing materials to ensure consistent use of the brand across regions. Ensured all website updates, microsite development and maintenance, and database initiatives are completed in a timely and efficient manner. Managed media award programs which included nurturing and growing relationships with current and potential partners. Responsible for planning and executing full scale promotional campaigns in support of media sales efforts.

Worked closely with sales team to position and promote new and existing media products in order to consistently fill media pipeline.Managed face-to-face initiatives for both the media group and parent company by researching and securing venues, managing onsite logistics, handling promotions, budgets, travel and contributing content. Responsible for Peppers & Rogers Group branding materials and for providing a consistent use of the brand across regions. Acted as web editor/manager for parent company website. Developed all marketing and promotions for launch of Peppers & Rogers Group’s executive journal. Primary project manager for the launch of the Managed Analytics business division which involved coordinating workshop events, preparing collateral, building prospect database, and managing the development and launch of a microsite.

Worked directly with sales team to create sales promotions and develop media kit. Coordinated all events which involved forming and nurturing partnerships and creating collateral. Responsible for coordinating focus groups and managing the creation of all printed newsletters and eNewsletters for major client, ADT. Worked with editor-in-chief to expand awards programs and grow relationship with Gartner on our joint program.

Internally recruited to work on Direct Media’s largest domestic brokerage account after spending three successful years with the International brokerage division. Responsible for strengthening and maintaining select client’s database while creating and reviewing reports to ensure recommended lists were surpassing client’s requirements.Executed client specific programs that enabled our group to track and maintain hundreds of unique list orders. Learned various program-specific languages in order to implement and execute client campaigns.

Education record

Education record