Jessica Bricker Email & Phone Number

Own the integrated media strategy and direction for the SAP BTP product suite.

- Developed and executed a growth marketing strategy and programs that drove a 63% MQL to SAL conversion rate, exceeded quarterly meetings-booked target by 8x, and came in 30% under quarterly budget - Assisted the company in transitioning from a mid-market focus to successfully driving high-quality enterprise ($10B+) leads in the manufacturing vertical.

Oversee integrated marketing plan and activities for AMER West region.

Lead global campaign program for big data and AI, as well as programs and end-to-end campaign management for Americas West Region Highlights:- Build, deploy, and manage fully-integrated, end-to-end marketing campaigns for global big data and AI programs to drive lead generation and business revenue- Collaborate across executive leadership—sales, delivery.

- Delivered comprehensive GTM plans to drive lead and pipeline generation for retail vertical- Collaborated across global business teams and stakeholders to align on business objectives and deliver integrated, end-to-end vertical marketing campaigns- Created GTM messaging, personas, and customer journeys - Contributed to the content creation of thought.

Groton, Connecticut

Successfully managed and oversaw 10+ deadline-driven projects. My role evolved from a B2C email automation and lead generation position, to a partner-focused B2B role, where I built marketing toolkits, sales enablement materials, and managed an online marketing resource center. Highlights: - Spearheaded a pilot nurture campaign, receiving over 40% open.

Remote

Highlights:- Launched large-scale event campaign, receiving 520K+ impressions in first 2 days - Achieved over 20% combined total growth across all social media platforms, with a 60% follower-increase on Instagram - Contributed to 40% YOY growth in website traffic, resulting in 2017 sold out event - Wrote and edited magazine articles and content with a.

- Acted as third-party visual merchandiser for large retailers- Collaborated with in-store management to execute on corporate instructions and planograms- Brands/Projects included: Columbia Sportswear, Belk, Dillard's, Vera Bradley, Dick's Sporting Goods, Lids

- The Spring Book: Carolina's 75 Most Stylish, 2015- The Winter Book, 2014- Numerous feature articles about fashion events, designers, and seasonal trends

Lawrence, Kansas Area

Lawrence, Kansas Area