Plan and execute all PR initiatives, develop and execute strategic plans and work closely with the team to support marketing initiatives, social media, content creation, influencer marketing, brand partnerships and event activation. Managed PR for food & beverage clients, including: -- Kraft Heinz (Foodservice) -- Perdue (Foodservice) -- Regal Springs Tilapia (Foodservice, Retail and Consumer) -- Tabasco (Foodservice and Industrial Ingredients) -- Dannon (Foodservice) -- Mondelez (Foodservice) -- Norwegian Seafood Council (Foodservice, Retail, Consumer) -- SaltWorks (Foodservice, Industrial Ingredients, Retail, Consumer) -- St Pierre Bakery (Retail & Consumer) -- S&D Coffee & Tea (Foodservice & Industrial Ingredients) -- Gold&Green Foods (Foodservice & Industrial Ingredients) -- Del Pacifico Seafoods (Foodservice, Retail, Consumer) -- Clemens Food Group (Foodservice & Retail) -- Prince Edward Island Mussels & Oysters (Foodservice, Retail, Consumer)

• Work directly with long, medium and short lead media to build awareness through editorial coverage within the beauty, food and lifestyle categories • Pitch media on daily basis to secure product placement and feature coverage in print, broadcast and online press• Develop press materials and creative pitches utilizing Photoshop• Brainstorm and develop engaging content for social media platforms• Monitor, research and report industry trends, competitive brands and relevant editorial and trade coverage to keep clients current and top of mind• Work directly with senior team to manage client accounts and engage media through creative and strategic PR and marketing initiatives • Strategically plan and execute media events and brand launches • Hire, train and manage junior team including interns and assistants• Cultivate and maintain strong media relationships within national, regional and local markets • Responsible for developing media lists and keeping contacts up-to-date• Generate weekly/monthly activity and status reports recapping on-going initiatives, media highlights and day-to-day activity • Work closely with international beauty clients including Space NK, Woodley & Bunny, Caudalie, Chantecaille, Apivita, Ellis Faas, Sachajuan, Naturopathica, REN, NUDE, Mott 50 and Freeze 24-7• Manage restaurant clients including Freemans, Peels, Isa, Vinegar Hill House, Hillside and Macao Trading Company and maintain momentum through local, national and international press, as well as consumer food-focused events

• Monitored all client placements in the media• Compiled, scanned and edited placements for monthly reports• Coordinated special events by updating contact lists, sending out mailings and invitations• Drafted monthly status reports• Responded to media requests by assembling samples and press kits

• Responsible for heavy trafficking of samples • Contributed to photo shoots and conducted model casting• Organized and maintained fashion closet for maximum efficiency