Jessica Calabro (Nania) Email & Phone Number

Australia

Melbourne, Victoria, Australia

Bapcor Limited is Asia Pacific's leading provider of vehicle parts, accessories, equipment, service and solutions. Bapcor's core business is the automotive aftermarket. The business covers Trade, Specialist Wholesale, Retail and Service.Oversee the strategic management of 3 Own Label Brands within the Specialist Wholesale Group of Bapcor.Brand refreshes: Orchestrated two brand refreshes for long-established brands with a market legacy of over 30 and 20 years, respectively. Overseeing every aspect from new packaging to trademarking and updated brand guidelines. Collaborated effectively with external agencies to conduct thorough market and customer research, resulting in a refreshed and resonant brand identity. Go-to-market expertise: Work closely with product teams to formulate and execute robust go-to-market plans for a spectrum of initiatives. Collaborative brand development: Regular collaboration with internal teams and external partners to craft compelling branded content, messaging, and activities.

Melbourne, Victoria, Australia

I managed two of Bapcor's wholesale-owned brands (PAT and Raceworks) and one preferred supplier brand. The day to day is super diverse. The role encompasses many aspects from strategy, branding, marketing and communication. - Develop strategies and translate into action in a very fast-paced environment.- Media development: Formulated a comprehensive media strategy encompassing monthly paid and organic content calendars for Facebook and Instagram.- Multichannel marketing campaigns across the prospect and customer lifecycle to drive awareness, customer engagement, and lead generation.- Event activation

Melbourne, Australia

Responsible for the design of the sales and marketing strategy and on-going plans to meet brand, sales and profile targets for GM’s all-new mobility provider in Australia – Maven. A car sharing and rental service for personal or business use, including gig economy professions such as Uber.• Management of the marketing media and creative budget including CRM, sales promotions, POS across 5 interstate retail hubs, digital activation (website, Paid Search (SEM) and eDMs), content creation (blog posts, member testimonials and video content) and event management• Led a cross-functional international team on the collaboration of the new Maven website, with a focus on improved user experience, design, content, data capture, branding, performance and ongoing CX improvements.• Campaign management - Responsible for end-to-end integrated marketing campaigns that drive positive customer outcomes and strong ROI• Recruited and trained a team of sales and marketing specialists across Australia. Responsible for driving inquiry and generating leads to member conversionsAchievements • Lead the new product launch of ‘Maven Car Sharing’ in partnership with SA RAA generating an additional 29% of Maven members, attracting growth in a new market segment• Developed and implemented a member loyalty program, a first for Maven globally designed to maximize member retention • Received 12 separate recognition entries on GM’s global recognition platform. Recognized for my outstanding contribution by leaders and peers

Port Melbourne, Victoria, Australia

Responsible for increasing the average rental term and repeat business for our customers through loyalty and retention initiatives.• Managed customer data engagement, building and sending EDMs through platform Campaign Monitor and in-app push notifications through the Maven Car Sharing app, including segmentation, journeys and triggered/contextual campaigns• Provided customer insights to the business by conducting surveys in accordance to a planned timeline and member journey• Work in partnership with internal and external stakeholders to achieve mutually beneficial outcomes, Uber Australia and GM HoldenAchievements: • Successfully designed and launched the ‘Maven Refer a Friend Program’, generating significant additional revenue for the business by increasing the rental term by 4+ weeks.

Port Melbourne, Victoria, Australia

• Led development of the 18-month rolling marketing plan including budget estimates to promote parts sales and meet the key deliverables of the Wholesale Channel business plans• Sponsorship management and activation• Manage relationships with key external agencies to ensure that the services provided effectively support the delivery of the objectives of the marketing plan.Aftersales stretch project, enabling consumers to schedule their vehicle service online. • Led the launch, implementation and growth of OSS via an appropriate mix of promotion and communications to 194 Dealers across Australia. Achievements:• Global Award - ‘Think Customer’ category, Online Service Scheduling Holden Australia deployment, Dec 2016.

Salmon Street, Port Melbourne

Achievements:• Individual Excellence Award – For the successful execution of the Collision Repair Forums across 5 states in Australia, January 2016.

Mini Mba, Brand Management

Brand Management, Brand Diagnosis, Targeting, Brand Positioning, Brand Codes, Brand Objectives, Brand Architecture, Tactical Execution.

Digital Marketing Strategy, Marketing

Bachelor Of Business, Marketing

Major - Marketing. Minor - Supply Chain and Logistics