Restaurant Marketing combines experience in technology and the food and beverage industry to help hospitality businesses beautifully and effectively communicate their brands through food photography, social media, marketing strategy, website design, email marketing, and more.

The Halal Guys represent the epitome of the American Dream. This iconic brand’s fascinating origins tale is similar to scores of others who also emigrated to America in search of a better life. As a result of this journey, countless cultural traditions (and cuisines) crossed over into the United States over the years.The Halal Guys’ story begins in 1990 with three Egyptian founders, who first started a hot dog cart in New York City, then switched to selling halal food because there was practically no authentic halal food to be had in the five boroughs. Word spread about the unique American Halal Food they offer, and its fan base quickly expanded to Muslim taxi drivers, who made the cart on 53rd & 6th Avenue, in the heart of Midtown, their new destination for fresh, delicious halal food at affordable prices. These same drivers helped spread the word about the brand’s unique platter to a much larger, diverse demographic of locals and tourists eager to experience new and exotic tastes, textures, and flavors. This resulted in making The Halal Guys in 2017 both the #1 most Yelped restaurant and the top restaurant in New York City when asked Siri on an iPhone.The Halal Guys’ original carts operated around the clock, serving its guests in signature long lines that extended down the block. From lunch rushes to late-night food runs, the brand has always been here for its guests. The continued, enthusiastic demand for its fresh, delicious food and warm hospitality justified its expansion to bring authentic American Halal Food both across the nation and worldwide.The Halal Guys is now a global enterprise, with 94 locations and over 400+ new restaurants in development worldwide.

Spearhead enterprise merchants' optimization of the Postmates platform and oversee cross-functional solutions to supercharge Postmates' market share across the third-party delivery industry.• Owned and nurtured enterprise accounts: Panda Express, Papa John's, Applebee's, IHOP, and The Halal Guys generating over $35M in GMV as a result of co-marketing efforts and launch planning.• Curate growth strategies and technical solutions resulting in 110% merchant fee revenue attainment over six quarters.• Interpret and explain pertinent marketing and performance data via quarterly business reviews to keep merchants apprised of their Postmates-assisted progress, and inform them of growth opportunities through the Postmates platform.• Work cross-functionally with Postmates’ C-suite, marketing, product, legal, and business development teams to create impactful solutions that maximize enterprise merchant revenue.• Spearhead marketing conversations to catalyze co-branded go-to-market strategies.• Systems used: Chartio; SQL; Salesforce; Keynote; Jira; Zendesk; G Suite; proprietary Postmates application management platform.

Hospitality marketing firm specializing in restaurant brand management, social media, design and consulting. • Built new book of business and increased growth by 354% from 2016 to 2017. • Developed, implemented, and managed user acquisition campaigns.• Managed graphic design teams to produce web design and digital storytelling.• Quantified and reported campaign performance through advanced analytics relating to volume, reach, engagement, influence, and share of voice.• Systems used: Mailchimp; Trello; Cision; Sprout Social; Facebook Business; Office 365.

Generated net-new business opportunities to fuel the sales pipeline in the Western and Central United States. • Achieved +120% quota attainment every quarter.• Selected for High Potential Program and Senior BDR promotion. • Skills Developed: Sandler Sales Methodology; BASHO.• Systems used: Salesforce; LinkedIn Navigator; Trailhead; G Suite.

• Updated and executed budgeting and marketing plans to increase branding exposure, customer traffic, and sales.• Aligned all campaigns, SEO, and marketing activities with brand voice and target consumer demographics.• Organized meetings and tech conference seminars.• Negotiated conference sponsorship and speaking engagement contracts on behalf of company.• Instructed key marketing staff on best practices and protocols to optimize brand reach.