I help Beauty Founders co-create, launch & scale their brands @ Sephora! Working fractionally at Ciele Cosmetics, Forvr Mood, and Lion Pose.Past: Forvr Mood by Jackie Aina (2020 launch), Lawless Beauty, NuFace

MBX is an innovative digital-first beauty company with a distinct data-driven approach to product development. As one of the world’s fastest-growing beauty startups, we leverage consumer insights and key mobile & internet influencers to deliver the most on-trend, high-quality products and information to our global customers. Our brands include: Kaja, OTZI, I Dew Care, Nooni, Pony Effect, I'M MEME.Our products are manufactured in Korea to ensure we develop innovative technologies and cutting-edge formulas in the shortest product development cycle possible. Furthermore, our brand portfolio approach lets us customize products around our users’ wants and needs, creating uniquely experiential and engaging products. As of 2019, our private label brands make up 80% of the company’s revenue, and we’re focused on strengthening those margins further.Our global partners span technology, consumer and retail, and include Sephora, Ulta, J&J and Google. Our investors include Formation Group, Goodwater Capital, Cowboy Ventures, AME Cloud, Winklevoss Capital, Mousse Partners, JJDC and Y Combinator. Key responsibilities: As commercial lead and strategic point of contact between our brands and our retail partners, including Sephora and Ulta, I manage a high-performing team of Business Development, Account Management, Field Sales, Education & Events, and PR beauty enthusiasts & experts dedicated to building high-growth MBX-incubated brands across color and skincare categories. Together, we build and execute best-in-class sales strategies to support growth vis a vis the launch of co-developed brands, international expansion and new distribution. Since taking on this role, the team has delivered revenue growth across all brands, exceeding the Q4 retailer sales plans across all accounts.

Key Responsibilities:As Director of Business Development, I dream about what's next for beauty, and Memebox's role in creating that future. I lead our global efforts in identifying, evaluating, and integrating strategic opportunities including investments, partnerships, collaborations and other business ventures to drive inorganic growth. I am also responsible for corporate strategy initiatives and special projects that support our business development priorities.

Mission-based start-up valued at $1B providing safe, effective products across baby, beauty and cleaning.Sales Strategy & Planning Manager, Honest Beauty• Defined & executed retail strategy for national re-launch of Honest Beauty• Developed channel strategy for launch of new customers across Specialty, Drug, Mass, and E-retailChannel Marketing Manager, Business Development & International• Created retail marketing strategy for the launch of Honest Co. in Canada across 17 national retailers and 100+ independent boutiques• Identified country-specific product gaps and addressed with new market launch pipeline strategy based on field, competitive and data-driven insights• Developed go-to-market strategy supporting new product launches, including $2M diaperbusiness, and new distribution in all classes of trade

No.1 prestige cleansing brand in Canada (25% SOM), #1 prestige skincare brand in social media, 400+ POS Responsibilities (Including but not limited to)• Manage & monitor marketing budget, animation calendar, and retail sales forecast• Ensure product forecast accuracy and optimal pricing of portfolio to maximize sales and profitability• Mobilize cross-functional teams to implement a consistent, engaging national brand strategy• Utilize market analyses to drive category growth strategies and secure leadership position in cleansingAchievements (Including but not limited to)• Developed brand-building strategy for country launch, increasing total business & distribution by 4X across new channels• Directed integrated digital and retail marketing strategy for launch of key innovations• Managed total marketing budget across print, digital, PR, and social media to effectively deliver integrated omnichannel communications• Identified consumer opportunities and penetration potential, resulting in innovative digital campaigns, brand partnerships, and an Asian consumer strategy, increasing market share by 8pts

June 2012 - June 2013: Product Manager Pureology and L'Oreal Professionnel haircareJan 2012 - June 2012: Responsible for L'Oreal Professionnel Retail including haircare brands (see below) and styling (tecni.art, texture expert, infinium and playball)June 2011 - Dec 2011: Responsible for L'Oreal Professionnel Haircare including: Serie Expert, Mythic Oil, Serie Nature, LP Homme

Marketing Management Trainee for #1 dermatologist recommended brand in Canada. Managed over 75 accounts in Central-East territory.

Interactive marketing and e-Commerce intern for Giorgio Armani Beauty, a specialty beauty brand within the Luxury Product Division, working across skincare, cosmetics, and fragrance categories. Evaluated site analytics to determine business success guidelines and ensure measurable ROI. Created and implemented innovative digital strategies and campaigns to optimize web marketing efforts and meet online business objectives.

Worked on global product development initiatives at Redken DMI, Haircolor, one of the Professional Products Division's leading brands in the hair color category.Successfully conceived and developed "The Salon Stimulus Toolkit" of business solutions and services designed to help Redken salons worldwide boost their business during challenging economic times. Performed in-depth competitive analysis to generate market insights and inform new concept proposals.

TDC is the brand consultancy arm of TBWA\Worldwide, a member of the Omnicom Group.Advised international clients on all aspects of brand strategy including positioning, brand architecture, corporate identity and innovation.

Developed and executed marketing initiatives and programs to strengthen guest engagement with the Sheraton brand.

Supported the in-house advertising and marketing function.