As Teradata's Senior Content Operations Manager, I drive operational excellence across Seismic and other internal content systems that maps to our go-to-market content strategy and processes. I'm responsible for developing and implementing global operational standards and best practices around content management that ensure content is effectively governed, maintained, and measured across the entire content lifecycle.

• Promoted to build and lead a Communication and Content team of 3 reporting to Global Sales Enablement• Led a cross-functional council to align content and communication standards and best practices across the company• Developed and executed integrated content and communication strategies across a portfolio of go-to-market programs and change initiatives designed to inform, motivate, and enable global sales employees to deliver profitable growth• Led content and communication strategy for transformational change initiative impacting 2k+ sellers globally, integrating 7 programs into a holistic approach and delivering tailored messaging by role with 91% avg. open rate• Produced biweekly broadcast to global sales org featuring relevant and actionable content from marketing, product, and enablement; led multichannel strategy to increase overall viewership by 25% in 2 quarters • Executed joint go-to-market communications, enabling 11K+ co-sellers on MuleSoft products and value proposition• Created engaging content and communications, including Slack messages, newsletters, videos, podcasts, webinars, presentations, and toolkits, and curate and manage resources in Highspot

• Launched Highspot sales enablement platform globally, including leading content strategy, UI/UX design, and project management of cross-functional initiative impacting 2k+ sellers; achieved 93% adoption within 3 months• Established a content governance playbook defining guidelines, processes, and metrics to effectively intake and manage content across the full content lifecycle, as well as design, curate, and optimize engaging pages in Highspot• Developed a quarterly content "health" scorecard to enforce standards with content owners; improved overall content quality by 10% in 1 quarter• Conducted content audits to ensure sellers were accessing the most relevant resources aligned to the sales process; subsequently removed 65% of sales content from use that was found redundant, outdated, or ineffective• Created help resources and led trainings to ensure all users could easily create, find and use content in Highspot

• Drove 6 global nurture campaigns as lead content strategist, created new campaign assets–4 e-books, 2 videos, 6 infographics, and 1 trends research report–and wrote web copy for 40 product and solution pages on JLL.com • Launched Seismic sales enablement platform globally, reducing 7 sales content hubs to one in 4 months• Created a content governance playbook to ensure 1k+ assets were properly managed and maintained by content owners• Led Seismic training programs for 550+ marketers and sellers, and developed a suite of self-service training resources• Established a sales content strategy to audit, create, and optimize content for effective sales motions and productivity

• Launched Account Based Marketing (ABM) pilot to 13 accounts in the U.S. Mid-Atlantic/Southeast region, resulting in 4 qualified sales opportunities representing $7.4M in pipeline. The pilot won Forrester’s 2019 ABM Program of the Year. • Scaled Make Space ABM campaign to 200+ accounts across all U.S. regions using an omnichannel marketing approach• Developed and executed 3 Future of Work ABM webinar programs that saw a 14% increase in average engagement • Owned ABM dashboards and created monthly reports providing insights into ABM’s contribution to pipeline and revenue • Created demand maps that identified target buying centers, contacts, and sales opportunities for ABM campaigns

• Executed marketing and events for Integrated Facilities Management (IFM) and Energy & Sustainability (ESS) lines of business• Led rebranding of 2 ESS products and created a new suite of marketing assets for digital campaigns and JLL.com• Managed and created content for ESS’s blog and LinkedIn page, increasing engagement by 42% and 130%, respectively• Created email and intranet content for IFM in Focus internal awareness campaign of IFM services, teams, and wins• Planned and coordinated IFM & ESS presence at industry conferences and events

JLL Best of Americas Marketing (BAM) Finalist in 2016• Led marketing research and campaigns focused on accounts and industries in the U.S. Northeast & West regions• Planned and executed high-touch client engagement events as part of Leading Edge event marketing campaign• Spearheaded JLL Heroes employee engagement campaign to highlight best practices and encourage knowledge sharing• Created sales content, e.g. 20+ case studies, decks, proposals, and brochures, highlighting the firm’s value and services• Led Social Seller program that included training sales teams on social media selling strategies and tactics

• Executed marketing and communication plans that drove brand awareness and demand for the firm’s 3 real estate lines of business• Coordinated media planning and buying with a $1M annual budget, and managed marketing calendar and metrics• Supported the launch of the firm’s luxury real estate brand by developing marketing collateral and campaign assets• Designed print and digital ads, signage, brochures, and pitch decks for corporate brand• Planned and coordinated corporate events, contests, and trade shows• Provided marketing consultation and support to Baird & Warner’s twenty-five residential sales offices

• Wrote, edited, and designed tailored proposals to RFPs, qualification packages, and sales presentations that resulted in multi-million dollar architecture and engineering partnerships and project wins

• Designed print and digital ads for multiple newspapers with high attention to detail and customer satisfaction