Created voice and tone guidelines for new design evangelism program

Product naming, retail campaigns, emails and blog posts for women's athletic wear.

Led a cross-functional design team to deliver strategically sound, creative solutions for clients such as Chevron, Apple and Gap, Inc. Worked with visual, UX and motion designers, strategists and other copywriters on everything from blue sky ideation sessions to detail-oriented user flows. Led strategic workshops, client meetings and design critiques on projects such as websites, brand strategy and service experiences.

Created concepts, copy and content frameworks rooted in strategic thinking. Lead projects and collaborated with IXD, visual design and motion design teams. Crafted strategic stories around consumer-facing projects and internal initiatives for clients ranging from start-ups to Fortune 500 companies.

I've freelanced at: AKQA, Prophet Brand Strategy, School of Thought, Scripps NetworkOn clients such as: Charles Schwab, Snapfish, Travel Channel, Shutterfly, WePay

Worked as the lead writer on several major accounts; involved in all steps of the creative process, from strategy and building brand guidelines to production and proofreading. Concepted TV, radio, online and print to create integrated campaigns.Clients: Monterey Bay Aquarium, Pottery Barn Kids, Goldman Environmental Prize, California Hospital of the Monterey Peninsula, Portola Hotel & Spa, California Arts Council, California Pizza Kitchen

Acted as head writer for the agency’s largest account, The Picture People. Worked with a team of planners, writers and art directors to create a new look and feel, strategic platform and brand voice,and translated it into outdoor, TV, print and direct mail. Oversaw other project-based writers and was responsible for maintaining a consistent brand voice. Also created print, TV, radio, packaging anddirect mail.Clients: The Picture People, Disney Mobile, San Francisco 49ers, Red Envelope, Levi Strauss Signature, InterContinental Hotels, Bare Escentuals and Monterey Bay Aquarium.