Jessica Cogan Email & Phone Number

New Orleans, La, Us

Develop and execute strategic communication campaigns addressing workplace change initiatives, employee benefits and wellness programs, and human resources issues.

Served as client lead and helped build and grow client relationships. Developed and implemented comprehensive employee communication and change management strategies to achieve key business and communication objectives for large corporate clients. Tackled annual communication strategies as well as strategies for specific initiatives including cultural and organizational change and new programs. Delivered award-winning, custom communication, including websites, videos, graphic emails, and brochures.

Work with nonprofit and public agencies to create strong strategic communication plans that support their missions. Perform communications audits and create communications plans across diverse sets of stakeholders – internal and external. Create print, digital and video materials to ensure organizations have the tools needed for their important work. Contribute expertise in program development and expansion.

New Orleans

Develop highly creative and effective employee communication strategies for organizational initiatives, changes and programs. Named the agency’s Subject Matter Expert of Well-Being programs and communications. Work closely with client internal teams and executives to create engaging, impactful campaigns to move business forward. Manage all aspects of communications from planning, writing, review, to graphic design, production and delivery.

San Francisco Bay Area

Responsible for the planning, launching and growth of SEO Scholars San Francisco, an organization focused on closing the academic achievement gap. Oversaw all day-to-day management activities including program and curriculum development, staff recruitment and management, fundraising and board activities. Lead fundraising for and management of $2 million annual budget.

San Francisco Bay Area

Oversaw all aspects of program related to the lifecycle of a student from admissions through graduation. Ensured program met quality targets, maximized student retention and customer satisfaction (both corporate and participant). * Worked closely with Executive Director and national program staff to develop and ensure quality of Year Up program and create strategy for “going deep” regionally* Led the development, project management and launch of Year Up’s third academic track, Quality Assurance, in our New York City and San Francisco sites. Oversaw curriculum development, identification of instructional resources and training needs, and incorporation of feedback from corporate partners* Managed program staff of 15 across function – admissions, instructional, student services, internship and alumni services staff * Led training and professional development opportunities for all Year Up Bay Area staff leveraging internal and external resources* Ensured program met or surpassed positive outcomes measurement 4 months post-graduation: 85% of graduates working or attending school full time* Oversaw management of partnerships with external stakeholders (corporate, community and college partners)* Led sales efforts to identify new opportunities with existing corporate partners. Increased number of internship seats from 25 to 50 with existing corporate partners in financial services, technology and healthcare firms* Managed annual program budget of $2.5 million

Worked closely with Executive Director to determine goals and strategy of Bay Area site in start-up and growth phases. Crafted the organizational policies, operational structures, roles, processes, curricula and evaluation mechanisms in place to deliver excellent service to students and program partners. Recruited, trained and developed program staff including instructors, student services and corporate engagement staff. Worked closely with Executive Director to expand and manage partnerships with businesses, academic institutions and other organizations to advance programmatic goals. * Successfully led the Bay Area program through significant growth since Q1 2009: quadrupled the number of students served to 160 annually, more than tripled size of staff to 18.* Hit retention target of 70% in program during the 1.5 years of program leadership* Instituted annual staff training program to develop staff competencies* Developed partnerships with the City College of San Francisco, Springboard Forward and Single Stop to enhance the Year Up program

Created role new to the Year Up organization. Oversaw the academic program focusing on 21st Century Skills at Year Up NYC, which served 160 students annually. Managed the college partnership and recruited, trained and developed instructional staff. * Implemented evaluation and measurement systems to gauge students achievement and instructor efficacy * Managed partnership with Pace University ensuring all Year Up NYC students could earn 16 transferable college credits* Launched math curriculum to improve students numeracy skills (skills typically assessed as below grade level in Year Up student population)* Recruited, managed and trained a staff of 9 full-time and 4 adjunct instructors* Aligned Year Up curricula with corporate partner and Pace University requirements

Founding team member of Year Up’s NYC site. Developed curricula for and taught courses in Business Communications, Professional Skills and Current Events to classes of 18-24 year old young adults. * Taught multiple daily classes of 20 students over a 21-week learning and development phase through two cohorts* Helped create the curricula, infrastructure, processes and program elements during site start up and as it scaled from serving 20 students to 160 students a year* Trained and managed program staff and developed the necessary external and internal processes and structures

Developed communication strategies and digital and print campaigns to create consistent, effective messaging around company changes, programs and initiatives. Conducted research, focus groups and interviews as necessary. As a copywriter, conceptualized, wrote and edited copy for global and US beauty and fashion products for print and web. Clients included Invitrogen, AMEX, UPS, Avon, Bluefly.com.

Developed strategy and executed online and print communication campaigns. Wrote articles, interactive content and site copy for digital sites; covered company news and global events for newsletters, websites and corporate magazines. Clients included Morgan Stanley, Knight Ridder, NYU, Pfizer.

Ma, English Literature

Ba, English Literature

Certified Health Coach

Education record