Playbook Marketing is a Marketing & Communications consulting and contracting business.Services offered include: Marketing StrategyPR & Communications StrategyContent MarketingIntegrated Marketing CampaignsBranding, Messaging + Positioning

A sustainable fashion e-commerce marketplace offering the best organic baby and kid clothing brands, all in one place.

Focused on growth of Edison Mail and OnMail (Acquired by YipitData in late 2021).

• Led marketing strategy and execution for #1 independent email app Edison Mail, new email service OnMail, and e-commerce research insights division Edison Trends.• Led brand communications (public relations, media relations, C-level media training, and reputation mgmt). Secured 140-600 press placements per year for three brands. • Content strategist. Created digital marketing content architecture and strategy for 2 mobile applications, 1 research division, and 4 websites. • Developed messaging and positioning, integrated marketing campaigns, and creative collateral. • Managed team of three (content writer, data analyst, and social media/influencer marketing manager), plus external PR and SEO teams. • Identified and analyzed market trends, industry insights, and competitive landscape.• Executed brand-building marketing activities that contribute to generating 400k+ organic app installs per year. Measured marketing effectiveness and outcomes to optimize resources and activities ongoing.• Optimized App Store/Play Store content to maximize ASO, guides app store relations strategy and a/b testing of copy.• Cross-functional collaboration with Growth Marketing (Paid Ads), Product, Design, Engineering, and Data Science teams.

PR strategy and counsel for a wide scope of clients and new business prospects, with emphasis on consumer and B2B technology companies. Created multi-channel programs and creative platforms encompassing PR/marketing/social media/multimedia content. Developed extensive portfolio of content including: award submissions, best practice guides, case studies, messaging/positioning tracks, reports, multimedia (photos/videos/infographics), research briefs, plans/proposals, surveys, executive/company bios, press releases, fact sheets and presentations. Cultivated media relationships on behalf of companies and initiatives including: PayPal "Galactic,"​ Kensington, Tetris, Ebates.com, GreatCall, Swingline, Nitro PDF, ReviverSoft, FatWallet, KS Mobile, Globalgig, UKTI "Clean and Cool Mission," Acesis, and PC Tools. Advanced expertise in company/product launches, product review/placement, media tours, media relations, thought leadership platforms, awareness/acquisition/validation tactics, and events/tradeshows. Additional responsibilities ranged across balancing and forecasting budgets, supervising junior team members, contributing to new hire recruitment, and staff evaluations/training. Also worked closely with agency marketing department to develop select company collateral.

Client experience: Microsoft, Hewlett Packard, Websense, and eSetSupported executive sales team and publisher in development of strategies/management of brand awareness (print and online) advertising campaigns as well as in building client/agency relationships. Collaborated closely with magazine production team regarding ad placement and maintenance of competitive separation between vendors. Also provided new business support by responding to RFPs, creating and integrating media proposals/presentations, prospecting and research, managing territory forecasting process via CRM database, coordinating meetings/events, and preparing media kits.