Built Daring's multi-channel video content strategy for TikTok, Pinterest, and IG Reels.

Principal marketing hire recruited to design and lead Lolly's go-to-market strategy post-seed round. • Built Lolly's marketing strategy with campaigns driven by partnerships, experiential marketing, paid and owned channel content, PR, product marketing, and growth marketing.• Led brand strategy, including the development and execution of brand vision, brand positioning, value proposition and key messaging • Managed and motivated a cross-functional team of 50+ employees and ambassadors across marketing, operations, and product to deliver against product and marketing goals.

Bumble Honey is Bumble’s college marketing program. College marketers from over 100+ schools across the US spread Bumble’s mission and vision through the execution of field, social, and experiential marketing stunts at the campus, local, and national levels. • Built, trained, and managed a team of 35+ Ambassadors across 9 universities nationwide.• Oversaw and executed monthly events at the campus and regional level from start to finish. • Managed operations, logistics, and campus-level budgets.• Responsible for platform growth at the campus and regional levels. Previous positions: Head Collegiate Recruiter, Campus Director

Verb Energy delivers energy in a healthy, convenient, and delightful way. They make delicious energy products that they sell via text message and online (www.verbenergy.co). I joined Verb as an intern and early team member in 2018 and was promoted to Verb's Head of Social Media and Partnerships in 2019 after recognizing the need for a clear and compelling community-focused social media strategy. • Built Verb's cross-platform social media strategy from the ground up; grew social media presence and following to 65k followers (+106% MoM avg) in less than 1 year.• Developed micro-influencer strategy and managed end-to-end influencer campaigns including sourcing and curating talent, influencer relations, and reporting• Directed brand partnerships, in-person activations, and campaigns at the local and national levels to drive brand awareness• Led social media, creative, and experiential, and partnerships strategies for 1 product launch

LaunchX is an entrepreneurial education program for high school students around the globe. The organization runs several different initiatives including LaunchX clubs and LaunchX Summer Programs at MIT, UPenn, UT Austin, and Northwestern University.