Jessica Cruff Email & Phone Number

Brisbane, Queensland, Australia

• Develop and deliver email marketing strategies and campaigns • Manage ICAS webinar marketing across all channels (web, email, social media) • Electronic direct mail (EDM) - Omnisend• Copywriting for EDM, DM, web, publications, reports and social media• Manage direct mailouts• Support ICAS resellers with marketing/sales materials, including providing marketing templates, brand guidelines, and reviewing marketing plans, collateral and social media content • Stakeholder… Show more • Develop and deliver email marketing strategies and campaigns • Manage ICAS webinar marketing across all channels (web, email, social media) • Electronic direct mail (EDM) - Omnisend• Copywriting for EDM, DM, web, publications, reports and social media• Manage direct mailouts• Support ICAS resellers with marketing/sales materials, including providing marketing templates, brand guidelines, and reviewing marketing plans, collateral and social media content • Stakeholder and supplier relationship management• Ensuring all digital and print communications and assets adhere to the appropriate brand style guideKey achievements:• Managed the audit and implementation of Academic Assessment Services (AAS) and Quality Assessment Tasks (QATs) rebrands, including working with a designer to create comprehensive and clear brand guidelines.• Achieved 117% YoY increase in free webinar registrations, with a 48% average attendance rate and 8.5/10 satisfaction rate.• Proposed and implemented moving marketing consent forms to an online format to streamline the collection/collation process. Show less

Brisbane, Australia

• Marketing, communication and event strategy development• Social media strategy and management• Electronic direct mail (EDM) - Vision6• Digital marketing automation• Copywriting for EDM, web, publications, reports, social media and news stories• Event planning, management, promotion and evaluation• Managing event staff• Designing event space floor plans• Stakeholder and supplier relationship management• Designing digital and print communications and assets… Show more • Marketing, communication and event strategy development• Social media strategy and management• Electronic direct mail (EDM) - Vision6• Digital marketing automation• Copywriting for EDM, web, publications, reports, social media and news stories• Event planning, management, promotion and evaluation• Managing event staff• Designing event space floor plans• Stakeholder and supplier relationship management• Designing digital and print communications and assets that adhere to the UQ style guideKey achievements:• Consistently exceeded organisational engagement objectives, including EDM open and click rates, and event registration and attendance.• Exceeded performance targets across social media channels, including increasing LinkedIn followers by over 430% and Twitter followers by over 120%.• Successfully delivered Teaching and Learning Week annually, achieving a 58% increase in registrations, 62% increase in attendance and 52% increase in post-event feedback survey responses in 2019 (compared to 2018). Show less

Brisbane, Australia

• Social media strategy, management and ad campaigns• Electronic direct mail (EDM) - Vision6• Digital marketing automation• Copywriting for EDM, web, social media, and news stories• Event and news article webpage creation and management• Stakeholder relationship management• Designing digital communications and assets that adhere to the UQ style guide

Brisbane, Australia

• Social media, website and digital signage content development, design and management• Student Ambassador recruitment and management• Event planning, promotion and management• Electronic direct mail (EDM) - Vision6

Brisbane, Australia

• Developing and delivering workshops and presentations to prospective students• Managing and supervising 30 Student Ambassadors• Event planning, management and evaluation• School liaison• Supplier management• Publication design and copywriting

Brisbane, Australia

• Marketing and communication strategy• Developing, implementing and measuring marketing campaigns• Event management (corporate, trade, community and company events)• Publication design and copywriting• Social media management• Electronic direct mail (EDM) - Vision6• Direct mail campaigns• Website management• Business development support• Supplier management• Preparing and issuing media releases• CRM

Melbourne, Australia

• Marketing and recruitment• Event driven marketing• Providing course advice to current and prospective students• Internal and external accreditation documents• Publications• Electronic direct mail (EDM)• Supervising and training temporary staff• Credit card reconciliationKey achievements:• Developed & managed marketing plan and coordination of an international MOOC (Massive Open Online Course) that attracted over 15,000 participants, on a budget of less… Show more • Marketing and recruitment• Event driven marketing• Providing course advice to current and prospective students• Internal and external accreditation documents• Publications• Electronic direct mail (EDM)• Supervising and training temporary staff• Credit card reconciliationKey achievements:• Developed & managed marketing plan and coordination of an international MOOC (Massive Open Online Course) that attracted over 15,000 participants, on a budget of less than $5,000• Created and managed a Facebook page that organically received over 2,200 'likes' and a total reach of over 27,000 people within three weeks of launching• Increased Twitter followers by over 150% in less than 6 months Show less

Melbourne, Australia

• Marketing strategy• Event driven marketing• Managing event staff• Publications• Delivering presentations and workshops to secondary school students• Designing event space floor plans• Representing the Faculty at events and career expos• Providing course advice to prospective students• Supervising a work experience student• Electronic direct mail (EDM)Key achievements:• Project manager for major events including Open Day, Information Evenings… Show more • Marketing strategy• Event driven marketing• Managing event staff• Publications• Delivering presentations and workshops to secondary school students• Designing event space floor plans• Representing the Faculty at events and career expos• Providing course advice to prospective students• Supervising a work experience student• Electronic direct mail (EDM)Key achievements:• Project manager for major events including Open Day, Information Evenings, Career Expo's and The ConocoPhillips Science Experience• Managed $8,000 Faculty budget and coordinated over 150 staff and student volunteers for Open Day, which attracted over 10,000 attendees Show less

Greater Los Angeles Area

• Customer service and problem resolution • Newsletter and advertising publications• Mail outs• Data entry

Melbourne, Australia

• Public speaking and campus tours• Attending university events and Open Day• Providing information to prospective Swinburne students

• Banksia Lodge and Rodney Park locations• Resident and visitor enquiries• Newsletter and publication creation• Data entry• Direct mail outs

Victoria, Australia

• Customer service and problem resolution • Newsletter and advertising publications • Banking, money handling, till reconciliation• Taking memberships and preparing membership cards and information packs• Database management• Direct mail outs

Bachelor Of Business (Marketing), Marketing & Advertising, High Distinction Average

Bachelor Of Business (Marketing), Marketing & Advertising, 3.75 Gpa On A 4-Point Scale

I spent a semester on exchange at Loyola Marymount University from August - December 2012.

Certificate Iii In Business, Business

Certificate Ii In Tourism, Tourism