Jessica Thorpe Email & Phone Number

New York, Ny, Us

St. Louis, Mo, Us

Head of Communications for Michelob ULTRA! leading the brand’s marketing, sports, entertainment, business and corporate social responsibility public relations efforts. Repositioned Michelob ULTRA as a lifestyle brand and hold record for leading the highest performing PR campaign in Anheuser-Busch history with Super Bowl LVII.Led the transformation of Michelob ULTRA's communications function driving a more than 300% lift in annual news coverage, strengthening its overall reputation and garnering mass awareness of the brand's marketing and CSR efforts across culture, tech, sports, entertainment, industry, business and consumer media verticals. Played an integral leadership role in developing Michelob ULTRA's corporate social responsibility platform championing gender equality in sports.

Washington, Dc, Us

Adjunct Professor teaching "Innovations in Integrated Marketing Communications" in the Georgetown University School of Continuing Studies

Basking Ridge, Nj, Us

(Formerly Corporate Communications Manager, Multicultural and CSR)Created and led national communications programs for marketing, sponsorship and corporate social responsibility efforts designed to forge a stronger relationship between Verizon and millennials. Managed agencies and worked with cross-functional teams to develop culturally relevant campaigns aligned to business objectives of driving consumer engagement through music and sports marketing initiatives, improving brand reputation and increasing enrollment in the company’s loyalty program, Verizon Up. Oversaw thought-leadership for Verizon’s Chief Corporate Social Responsibility Officer and public relations strategy for national sponsorships including Super Bowl, Essence Music Festival and Latin Grammys. Creator of #Freestyle50, an award-winning integrated marketing campaign that intersects technology and hip-hop music, in partnership with 300 Entertainment. As a result of the campaign, sales of pre-paid cards in target markets outperformed national sales by 14% during the length of the campaign and there was a 650% increase in social engagement YoY. #Freestyle50 was ranked as the top performing communications campaign for Verizon in 2016 and 2017 and won 2 PRSA Big Apple Awards amongst several others.

New York, Ny 1, Us

Spearheaded strategic development and execution of media relations campaigns for corporate, technology, spirits and fashion clients including Josh Cellars Wine, Elizabeth Arden, Nescafe Dolce Gusto, PinchMe, as well as the Taylor and Rabbit merger. Garnered increased awareness of products and services, and top-tier media coverage across consumer, business, technology and entertainment publications. Oversaw communications for the brand and product launches, and celebrity partnerships. Managed junior staff and served as day-to-day client lead across multiple accounts.

New York, Ny, Us

Responsible for managing thought leadership campaigns for C-suite and senior executives and leading media relations for Fortune 100 clients across technology, fashion and CPG industries including Unilever, Siemens, Fisher-Price, Mastercard and Intercontinental Hotel Group. Developed year-long programs and secured speaking engagements, media and awards aligned to executive platforms, business objectives and product launches.

Sydney, New South Wales, Au

Managed crisis communications for corporate and non-profit clients, developing strategies and narratives to shift reputation among policy and consumer audiences. Rallied political leaders to support cause marketing efforts and served as Development Director for a grassroots organization on behalf of business aviation client to establish partnerships, drive membership, raise funds and drive greater awareness of consumer impact around legislative decisions.

New York, Ny, Us

Served as administrative assistant for radio sales team, sales manager and general manager for AP radio, executing contracts for new deals and renewals; managed sales reports and prepared presentations.

M.A., Public Communication

B.A., Television Production