Jessica Yeh Email & Phone Number

Pasadena, CA, US

Pasadena, CA, US

• Won 2024 eSTY Award for Best Viral Campaign
• Establish viral social media campaigns that yielded a 2197% increase in user engagement and an 833% increase in views.
• Increase website page views by 31% YOY and users by 36% YOY.
• Develop comprehensive marketing programs for multiple social media accounts
• Own, lead, and execute all digital and print asset and content development, native and programmatic advertising campaigns, timelines, and budget based on target audience and trends
• Establish Pasadena's brand identity, voice, and creative direction through integrated marketing.

Pasadena, CA, US

• Prepare board reports for key stakeholders
• Report and capture website analytics, ROI, and user data
• Optimize advertising strategies utilizing A/B testing via Google Adwords, Facebook Ads Manager, Instagram boosted posts, and other third party sites
• Lead the execution and strategy of paid social media campaigns to target specific audiences
• Spearhead UX and design of Visit Pasadena, Pasadena Convention Center, Pasadena Civic Auditorium, and Pasadena Ice Skating Center websites
• Craft press releases to be distributed to local news outlets and media partners

Houston, TX, US

• Lead large group classes of participants through structured painting instructions
• Demonstrate and present painting and brushwork techniques
• Utilize color theory to create works on various mediums
• Teach and instruct private parties and corporate events
• Motivate students to complete a two hour acrylic painting course
• Mentor students and provide constructive feedback

• Author of "Something Tragic" (ISBN: 1942976674)
• Author of "Bend For Me" (ISBN: 1948327317)
• Won 2018-2019 Rainbow Award (Bend For Me)

Harrisburg, Pennsylvania, US

• Won International Telly Awards and Bronze Telly Awards for TV branding commercials
• Won the Energy Marketing and Customer Service Association's People’s Choice award for video campaign
• Increased email and web leads by 54% YOY through Mailchimp campaigns
• Increased customer conversion by 35% YOY through PPC and display ads
• Sustained a 6-8% CTR on Google Adwords/PPC
• Reported and presented monthly Google Analytics/SEM trends to clients

Harrisburg, PA, US

• Crafted strategic, multi-year campaigns for 30+ company product groups
• Lead promotions for livestreams with 12,000+ viewership
• Pioneered large-scale campaigns projects (months to years in advance)
• Utilized social media, mobile apps, paid media, blogs, Hootsuite, SEO optimization, and podcasts to promote product information, press releases, and company news
• Composed content for product marketing and vertical marketing landing pages to act as crisis communication platforms
• Facilitated the creation of video content in support of global marketing campaigns and press promotions

Harrisburg, PA, US

• Launched new product line that exceeded sales projections by 25% per year
• Grew existing customer base by 10% annually by restructuring the use of CRM to target leads and grow
• Researched products and industries to evaluate competition and market trends
• Ran analytic reports for stock, trends, and growth rate, to monitor the flow of B2B marketing
• Composed web, blog, case studies, white papers, and social media partnership content to be posted on third party websites
• Produced promotional content for Facebook, Twitter, Instagram, and Vine

• Worked within the Community Relations Department workflow of projects
• Wrote and distributed weekly press for events and programs offered across 8 library locations
• Assisted graphic designer with production, editing, and composition of printed materials using QuarkXPress, Adobe Photoshop, and InDesign
• Processed billing information for requested materials
• Scheduled distribution of marketing materials to appropriate locations and contacts
• Maintained online calendar of events and listings

State College, PA, US

• Conducted market research about competitors, products, and sponsors of various clients
• Built “Ceremonies By Brian” Wordpress website for better client communication and outreach
• Created brand personality for new product, Herlocher’s Dipping Mustard, building brand awareness using social media campaign
• Sorted and entered data into US Navy Clearinghouse Youth Programs database.
• Designed brochures and flyers for various clients including Surge Business Development, Nets 4 Nets, and Vinyl King.
• Edited promotional video for PROSPER Penn State to encourage families to participate in prevention programs and improve family dynamic.

University Park, PA, US

• Work with web master to design “thefincoach.com” website and edit “TheFinanceCoach1” instructional guide videos on YouTube
• Hold offices hours to provide additional tutoring for students who are struggling
• Monitor classroom attendance and proctor exams

• Devised marketing plan to maximize budget utilization for show promotion
• Promoted show performances and communicated with prospective patrons to collect donations
• Oversaw media committee’s development of videos and graphic designs
• Designed and created show program for each performance

• Converted 2D plans of the scenic designer and built them into large, 3D set pieces
• Led and supervised the paint team to ensure deadlines were met

State College, Pennsylvania, US

• Work with budget to develop small but tangible objects that represent the company
• Promote The Co.Space and development of the environment
• Organize promotional plan for large events; plan flyers and designs

Columbus, Ohio, US

• Floor sales: Greeting and assisting customers, focus on pleasant experiences and customer satisfaction
• Cashier: Taking and sorting money, credit/debit card, and gift card purchases, filing returns and refunds
• Restocking/replenishment: Refilling empty shelves, taking inventory (heavy lifting)
• Floor set: Rearrangement of store furniture and product, promoting new product, create display placement and design
• Cleaning: Taking out trash, breaking down cardboard boxes, wiping down tables and counter tops, cleaning spills or damaged products

Bachelor'S Degree, Advertising

Certificate, Web Page, Digital/Multimedia And Information Resources Design

High School Diploma, Regular/General High School/Secondary Diploma Program