Jessica Yeh Email and Phone Number
Pasadena, CA, US
Jessica Yeh's Location
Pasadena, California, United States, United States
Jessica Yeh's Contact Details
Jessica Yeh work email
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Jessica Yeh personal email
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Jessica Yeh phone numbers
About Jessica Yeh
“Jess” of all trades. I am a creative marketing professional with 10 years of experience in corporate and agency digital marketing, content strategy, project management, graphic design, and social media. I am sharp and goal-oriented, I excel and problem solving and coming up with solutions that exceeding KPIs. I have a natural ability to write and keen eye for clean and effective designs. I hold a Bachelor’s degree in Advertising/PR, minor in business, and a certificate in Digital Web Design. I’m ambitious and dedicated to increasing and improving my skill set by growing my career.Marketer by day, author by night, creative by nature, ambitious by choice.
Jessica Yeh's Current Company Details
Jessica Yeh Work Experience Details
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Senior Creative Marketing ManagerPasadena Convention & Visitors BureauPasadena, Ca, Us
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Senior Creative Marketing ManagerPasadena Convention & Visitors Bureau May 2022 - PresentPasadena, Ca, Us• Won 2024 eSTY Award for Best Viral Campaign• Establish viral social media campaigns that yielded a 2197% increase in user engagement and an 833% increase in views.• Increase website page views by 31% YOY and users by 36% YOY.• Develop comprehensive marketing programs for multiple social media accounts• Own, lead, and execute all digital and print asset and content development, native and programmatic advertising campaigns, timelines, and budget based on target audience and trends• Establish Pasadena's brand identity, voice, and creative direction through integrated marketing.• Direct, plan, design, and manage projects including timelines and budget for visitor activations, tradeshows, events, advertising campaigns, and digital content• Design and produce monthly e-newsletters to partners and stakeholders• Responsible for all branding campaigns and strategy for Pasadena as a tourist destination for various target markets• Implement and oversee eCommerce souvenir store including communication with vendors, designing products, sourcing inventory, monitoring online sales, and completing order fulfillment• Prepares monthly and year-end marketing reports for websites and social media based on analytics and campaign data. -
Marketing SpecialistPasadena Convention & Visitors Bureau Jul 2018 - May 2022Pasadena, Ca, Us• Prepare board reports for key stakeholders• Report and capture website analytics, ROI, and user data • Optimize advertising strategies utilizing A/B testing via Google Adwords, Facebook Ads Manager, Instagram boosted posts, and other third party sites• Lead the execution and strategy of paid social media campaigns to target specific audiences• Spearhead UX and design of Visit Pasadena, Pasadena Convention Center, Pasadena Civic Auditorium, and Pasadena Ice Skating Center websites• Craft press releases to be distributed to local news outlets and media partners• Copywrite, update, and maintain website content and blogs for highest SEO and metadata performance• Photograph public events, architecture, and landscape for travel destinations, partners, and citywide event organizations• Compose, optimize, and distribute customer e-newsletter and email marketing campaigns via Mailchimp• Design digital and print collateral for sales and internal use (brochures, flyers, postcards, etc.) in Adobe inDesign, Photoshop, and Illustrator• Concept and design tradeshow and event activations, decor, and signage• Produce, film, and direct PSAs, commercials, and promotional videos• Edit sound mixing and color correct photos, videos, and other media
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Painting InstructorPinot'S Palette Oct 2021 - PresentHouston, Tx, Us• Lead large group classes of participants through structured painting instructions • Demonstrate and present painting and brushwork techniques • Utilize color theory to create works on various mediums • Teach and instruct private parties and corporate events• Motivate students to complete a two hour acrylic painting course• Mentor students and provide constructive feedback -
AuthorDesert Palm Press May 2017 - Present• Author of "Something Tragic" (ISBN: 1942976674)• Author of "Bend For Me" (ISBN: 1948327317)• Won 2018-2019 Rainbow Award (Bend For Me)
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Digital Strategy SpecialistAndculture Nov 2017 - May 2018Harrisburg, Pennsylvania, Us• Won International Telly Awards and Bronze Telly Awards for TV branding commercials• Won the Energy Marketing and Customer Service Association's People’s Choice award for video campaign• Increased email and web leads by 54% YOY through Mailchimp campaigns• Increased customer conversion by 35% YOY through PPC and display ads• Sustained a 6-8% CTR on Google Adwords/PPC• Reported and presented monthly Google Analytics/SEM trends to clients • Audited websites to copywrite new content for SEO keywords, link building, and metadescriptions• Spearheaded client branding campaigns and creation of website copy, display advertisements, and video content.• Managed social media accounts for high profile clients on Facebook, Instagram, Twitter, and LinkedIn and highlighted specific call-to-actions• Wrote and copyedited proposals -
Digital Marketing SpecialistPhoenix Contact Usa Apr 2017 - Nov 2017Harrisburg, Pa, Us• Crafted strategic, multi-year campaigns for 30+ company product groups• Lead promotions for livestreams with 12,000+ viewership• Pioneered large-scale campaigns projects (months to years in advance) • Utilized social media, mobile apps, paid media, blogs, Hootsuite, SEO optimization, and podcasts to promote product information, press releases, and company news• Composed content for product marketing and vertical marketing landing pages to act as crisis communication platforms• Facilitated the creation of video content in support of global marketing campaigns and press promotions• Acted as liaison between product marketing and communications team -
Product Marketing SpecialistPhoenix Contact Usa Nov 2014 - Apr 2017Harrisburg, Pa, Us• Launched new product line that exceeded sales projections by 25% per year• Grew existing customer base by 10% annually by restructuring the use of CRM to target leads and grow• Researched products and industries to evaluate competition and market trends• Ran analytic reports for stock, trends, and growth rate, to monitor the flow of B2B marketing• Composed web, blog, case studies, white papers, and social media partnership content to be posted on third party websites• Produced promotional content for Facebook, Twitter, Instagram, and Vine• Traveled with field sales to train distribution channels and attend industry-specific tradeshows • Hosted a 6-part educational video series specific to product line that garnered international recognition • Designed product manuals, data sheets, brochures, etc. in both print and digital formats• Assisted with inventory control, procurement, and supply chain logistics• Analyzed sales data and presented monthly reports to the Product Marketing Manager
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Marketing Administrative AssistantDauphin County Library System Oct 2014 - Nov 2014• Worked within the Community Relations Department workflow of projects• Wrote and distributed weekly press for events and programs offered across 8 library locations• Assisted graphic designer with production, editing, and composition of printed materials using QuarkXPress, Adobe Photoshop, and InDesign• Processed billing information for requested materials• Scheduled distribution of marketing materials to appropriate locations and contacts• Maintained online calendar of events and listings -
Marketing Advertising InternSurge Business Development Jan 2013 - Aug 2013State College, Pa, Us• Conducted market research about competitors, products, and sponsors of various clients• Built “Ceremonies By Brian” Wordpress website for better client communication and outreach • Created brand personality for new product, Herlocher’s Dipping Mustard, building brand awareness using social media campaign• Sorted and entered data into US Navy Clearinghouse Youth Programs database.• Designed brochures and flyers for various clients including Surge Business Development, Nets 4 Nets, and Vinyl King.• Edited promotional video for PROSPER Penn State to encourage families to participate in prevention programs and improve family dynamic.• Built website mock ups using Balsamiq and Photoshop for various clients including Ceremonies By Brian and the US Navy Clearinghouse. -
Finance 100 - Teaching AssistantPenn State University Aug 2012 - Aug 2013University Park, Pa, Us• Work with web master to design “thefincoach.com” website and edit “TheFinanceCoach1” instructional guide videos on YouTube• Hold offices hours to provide additional tutoring for students who are struggling• Monitor classroom attendance and proctor exams -
Marketing Operations CoordinatorThe Penn State Thespians Aug 2012 - May 2013• Devised marketing plan to maximize budget utilization for show promotion• Promoted show performances and communicated with prospective patrons to collect donations• Oversaw media committee’s development of videos and graphic designs• Designed and created show program for each performance
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The Producers - Scenic ArtistThe Penn State Thespians Sep 2012 - Oct 2012• Converted 2D plans of the scenic designer and built them into large, 3D set pieces• Led and supervised the paint team to ensure deadlines were met
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Promotional Team InternNew Leaf Initiative May 2012 - Aug 2012State College, Pennsylvania, Us• Work with budget to develop small but tangible objects that represent the company• Promote The Co.Space and development of the environment• Organize promotional plan for large events; plan flyers and designs -
Sales AssociateBath & Body Works May 2011 - Feb 2012Columbus, Ohio, Us• Floor sales: Greeting and assisting customers, focus on pleasant experiences and customer satisfaction• Cashier: Taking and sorting money, credit/debit card, and gift card purchases, filing returns and refunds• Restocking/replenishment: Refilling empty shelves, taking inventory (heavy lifting)• Floor set: Rearrangement of store furniture and product, promoting new product, create display placement and design• Cleaning: Taking out trash, breaking down cardboard boxes, wiping down tables and counter tops, cleaning spills or damaged products
Jessica Yeh Skills
Social Media
Social Media Marketing
Photoshop
Facebook
Customer Service
Advertising
Time Management
Wordpress
Sales
Blogging
Data Entry
Graphic Design
Public Relations
Visual Merchandising
Sketching
Retail Sales
Community Outreach
Tumblr
Twitter
Product Marketing
Market Research
Web Design
Video Editing
Indesign
Marketing
Powerpoint
Public Speaking
Event Planning
Customer Relationship Management
Presentation Skills
Typing
Microsoft Word
Customer Satisfaction
Retail
Cashiering
Merchandise
Violin
Merchandising
Piano
Innovation Development
Sugarcrm
Window Displays
Scheduling
Hootsuite
Google Adwords
Search Engine Optimization
Wireframing
Google Analytics
Proposal Writing
Scriptwriting
Digital Marketing
Business Development
Email Marketing
Instagram
Businessobjects
Microsoft Office
Leadership
Ppc
Marketing Automation
Jessica Yeh Education Details
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Pennsylvania State University - University ParkAdvertising -
Pennsylvania College Of Art And DesignDigital/Multimedia And Information Resources Design
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Cumberland Valley High SchoolRegular/General High School/Secondary Diploma Program
Frequently Asked Questions about Jessica Yeh
What company does Jessica Yeh work for?
Jessica Yeh works for Pasadena Convention & Visitors Bureau
What is Jessica Yeh's role at the current company?
Jessica Yeh's current role is Senior Creative Marketing Manager.
What is Jessica Yeh's email address?
Jessica Yeh's email address is jy****@****act.com
What is Jessica Yeh's direct phone number?
Jessica Yeh's direct phone number is +171735*****
What schools did Jessica Yeh attend?
Jessica Yeh attended Pennsylvania State University - University Park, Pennsylvania College Of Art And Design, Cumberland Valley High School.
What are some of Jessica Yeh's interests?
Jessica Yeh has interest in Art, Health, Children, Environment, Education, Science And Technology, Piano, Singing, Scenic Design, Human Rights.
What skills is Jessica Yeh known for?
Jessica Yeh has skills like Social Media, Social Media Marketing, Photoshop, Facebook, Customer Service, Advertising, Time Management, Wordpress, Sales, Blogging, Data Entry, Graphic Design.
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