Jessica Dagg Email & Phone Number

Kanata, Ontario, Ca

Leading the successful development and execution of marketing and communications strategies supporting the national and regional business objectives as well as shaping and promoting the corporate culture. Focusing on increasing the overall engagement, impact, and effectiveness of employee and external communications as well as brand awareness, sales enablement, client experience, national proposal support, and marketing efforts.Building and leading the internal team of skilled marketing, communications, and brand specialists including recruitment, on-boarding, training and coaching, as well as supporting career and performance development. Also, managing external service providers as required (event planners, videographers, webmasters, and agencies).Collaborating with the C-Suite and Executive Leadership Team, providing consultative sales enablement, marketing, communications, and public relations support to fulfill the annual corporate strategic plan.Driving the management and evolution of the brand identity, digital platforms (website and social media channels), integrated campaigns, print and digital advertising, and employee communication channels for multiple brands. Evaluating the effectiveness of internal and external strategies and campaigns. Using a data-driven approach to manage and optimize marketing and communication channels, assets, and tactics to best meet corporate objectives.Developing, implementing, and overseeing the national marketing and communications budget.Assessing and optimizing existing marketing and communications assets, resources, tools, and processes.

Kanata, Ontario, Ca

Developed a net-new internal team structure and recruited, on-boarded, and trained a team of communications and marketing specialists to support employee and external communications, proposal development, brand support, and marketing (prior to March 2020 all communications and marketing support was contracted to a third-party).Developed, implemented, and measured communications and marketing strategies serving the national and regional business objectives.Lead the development and roll-out of a new brand identity including updated visuals, key messages, guidelines as well as a brand website for employees featuring a suite of tools for their use (presentations, posters, templates, etc.).Identified marketing, communications, and proposal development process and operational roadblocks. Developed new processes and project management tools to ensure the team achieved their objectives.Built and maintained partnerships with internal stakeholders and provided support to their programs and initiatives.Developed, implemented, and monitored the national marketing and communications budget.

Kanata, Ontario, Ca

Developed and executed successful communications strategies supporting corporate and business objectives including business development support, employee events, DEI and CSR initiatives. Deliverables included proposals, booklets, presentations, worksheets, lunch and learn sessions, posters, emails, surveys, and social media content. Created and executed marketing strategies to achieve business objectives including online and print advertisement development and design, SEO, social media, and email campaigns.Provided website management support, performed thorough website audits to identify opportunities to increase traffic and lead generation, collaborated with the regional executive team to develop a marketing strategy that supported their business goals, and created a benchmark data sheet to support reporting and analysis.Provided social media support to increase brand awareness, created internal communication tools to support employee engagement, developed content to increase engagement and establish the company as thought leaders.

Toronto, Ontario, Ca

Lead and coached the national team of Ford Digital Marketing Consultants and Specialists. During this time, the Consultant team maintained a satisfaction score of 98% from their 200 dealership clients.Lead strategic roadmap planning and content development for the Consultant team's quarterly meeting and monthly touchpoints with their clients. Ensured that Ford of Canada's national business objectives across all business lines (Ford, Lincoln, Service, etc.) were supported while regional dealerships' unique digital marketing needs were met.Provided strategic consultative support to Ford of Canada executives, stakeholders, and US partners to ensure the Consultant team was continuously driving measurable results towards shared objectives.Continued to fulfill Digital Marketing Consultant responsibilities for 22 Ford dealerships.

Toronto, Ontario, Ca

Provided consultative support to 48 Ford dealerships, improved their digital acumen in the areas of website management and performance, digital advertising (SEM and Display), social media and reputation management, lead management, and communications.Completed quarterly digital marketing and communications audits, identified opportunities for optimization, and developed strategic action plans. Each plan outlined the dealership's sales goals, KPIs, and specific tasks to achieve their business objectives, including website updates, ad campaigns, social media campaigns, and communications strategies to increase traffic, drive leads, and convert to sales.

Ottawa, Ontario, Ca

Managed and updated the corporate website, improved the database, composed Search Engine Optimized text, and oversaw a complete overhaul of www.phoenixhomes.ca to a responsive format, improving CX.Analyzed market trends, identified new home purchaser needs, produced comparative analysis reports, ensured that the company maintained a competitive advantage by assisting in the creation and implementation of new pricing, purchase incentives, and new product.Recruited, developed, managed, supported, and evaluated the Sales and Marketing Team. Assisted Sales Team with escalated client concerns and inquiries.Researched the local demographic, discovered the consumer-base, and developed targeted branding. Collaborated with in-house graphic designer to create relevant material for print ads, marketing brochures, and various online ad placements.

Ottawa, On, Ca

Coordinated the Graphic and Web Designer, Front-End Developer, SEO Analyst, and Senior Management Teams to launch www,menu.ca for beta release in Ottawa market.Wrote and prepared various media for public distribution, including content on www.menu.ca via WordPress, media kits for distribution online and in print, white papers, and press releases.Recruited new partnerships and developed relationships with major household brands, such as Johnson & Johnson and Lego, to post their paid content on AdJump's web properties, including assisting in content development to target our audience, resulting in successful campaigns for the client, consumer, and the company.Researched and composed Search Engine Optimized blog posts for Menu (distributed on the corporate website, LinkedIn, Facebook, and Twitter) focusing on using social media, increasing brand awareness, and developing client loyalty.

Ottawa, Canada, Ca

Assisted the Developer Team, Accounting Department, Customer Support Manager, and Marketing Manager incorporating new TLDs (Top Level Domains) into the storefront Registrars.Acted as a liaison between the company’s 85 Accredited Registrars and 22 Domain Name Registries.Supported the Accounting Department by providing funding forecasting, as well as setting up Accounts, Item Codes, and Price Lists in GreatPlains.Ensured legal, financial, and technical requirements are fulfilled to remain compliant with ICANN and Registry-Registrar Agreements.Prepared and organized for the launch of new TLDs, including creating filing system for legal documents, updating Registrar accounts, and documenting step-by-step instructions for integration

Ottawa, Ontario, Ca

Managed the team of Affiliate Account Managers; guiding and assisting the team in attaining their goals through daily interaction and periodic meetings, ensuring that their work is complete and that daily and quarterly profit goals are met, individually and as a team.Developed and implemented a procedure for training new Affiliate Account Managers, including writing an 85 page Training Manual, focusing on improving sales technique and refining communication skills.Developed performance measurement process for Affiliate Account Managers; created performance indicators for quarterly and annual reviews, charted on-going progress and assessed staff throughout the review period, and created formal review reports for senior management.Continued to fulfill Affiliate Account Manager duties for select, high-performance client accounts: maintaining current relationships by communicating through email, telephone, and instant message with active publishers, making advertisement recommendations and negotiating rates to increase clients’ revenue, and contacting inactive clients to encourage participation by familiarizing them with our advertising campaigns; representing the company while participating in industry tradeshows to sustain current client relationships and establish new partnerships (Ad:Tech New York and UK, Affiliate Summit Las Vegas and San Francisco); and brainstorming with coworkers and Directors regarding short and long-term goals, immediate trouble-shooting, methods to increase company productivity and revenue, and means to better our client relationships.