As the inaugural member of the Marketing and Communications department at Women In Product, I had the pleasure of building and growing the department from scratch. I made key contributions to both the department and the organization as a part of the senior leadership teamSelect accomplishments include:-Led a successful rebrand for the organization, including a new web content strategy and improved user experience. I also led the implementation of analytics tools to enhance the ability to make data-driven decisions.-Created, introduced, and implemented essential systems, procedures, and KPIs to set the department up for future success and streamlined operations. I also oversaw a large-scale marketing budget and led a high-performing team.-Spearheaded creation and execution of a content calendar, built strategic partnerships with community ambassadors, and refined messaging across 9 digital channels.-Designed an effective campaign and launch plan for “Path to CPO” podcast series, achieving the highest-ever number of listeners and seeing a 24% increase in the first 24 hours.-Led the gender equity strategy, including facilitating training sessions for staff on best practices for gender inclusivity and equity.

As the head of Team Sierra, I was able to take our fundraising efforts even further. I continued to develop the Team Sierra brand, concept, and strategy. I cultivated business partnerships to drive revenue and new member engagement; 65% of participants were first-time donors to Sierra Club and 42% were new to Sierra Club entirely.A few success stories to share:-Increased revenue 54% YoY.-Oversaw 27 brand marketing initiatives, which grew the community to 35,000 members.-Drove 508,000 page views to tiemsierra.org through strategic marketing, brand, and content plans.-Led annual solidarity and relief campaigns with partner organizations including Outdoor Afro, Black Voters Matter, and Women on the Rise.

Working for Sierra Club gave me the opportunity to contribute to a cause that is near and dear to my heart. In my initial role as the Program Manager of Team Sierra, I:-Developed a three-year business plan that influenced executives and the financial committee to invest in the new program model I designed — Sierra Club’s first-ever online community fundraising program.-Engaged with an audience of 1.5M through email content strategy and creation.-Introduced tools and templates to streamline and standardize operations across chapters.-Grew campaign revenue nearly 50% through driving a new business partnership program.

I received a promotion to a new role, where I was tasked with bringing in a new audience through the creation of a new brand and fundraising event, spin4 crohn’s & colitis cures. I successfully created a best-in-class event with over 60% of the participants being new to the Foundation. This was accomplished through both grassroots marketing as well as innovative digital marketing strategies.Additional impact:-Designed a marketing communications strategy for 9 markets, including tools and templates-Grew spin4 crohn’s & colitis cures event to 18 markets in the second year, increasing revenue nearly 70%-Garnered 1.3M impressions through influencer marketing

In my first role with the Crohn’s & Colitis Foundation, I spearheaded strategies to drive participation and retain engagement in grassroots endurance programs, raising funds for the Los Angeles/Orange County region. The endurance program I coordinated raised $600,000 with 145 participants.Additionally, I built and maintained relationships with partners like Road Runner Sports, oversaw recruiting and retention of volunteers, and led all copywriting, social media, and content strategies.

In my role with Stand Up to Cancer, I executed brand campaigns like MLB’s All-Star games & World Series and MasterCard’s “Eat, Drink, and Be Merry” Times Square campaign. I oversaw our e-commerce site, product development, and brand refresh (as well as the establishment of brand guidelines). My implementation of email marketing increased our annual sales by 20%. Additionally, I was instrumental in the launch of a community fundraising program with K-Swiss.