• Transition a traditionally retail, financial operation to flourish in the digital space through development of innovative web optimizations & techniques and through the integration of modern technologies and practices within an industry that continuously evolves. • Primary focus to magnify digital presence intended to expand market reach and organic lead generation by leveraging business intelligence and through development of enhanced digital, omnichannel experiences. • Own the entire technology stack for all consumer-facing digital efforts including organic lead generation, improved new customer conversion rates, pipeline experience improvements, and influence on new customer originations.

Build avant-garde brand strategies through a deep understanding of the target market, technologies, logistics and consumer behavior to effectively increase market share, revenue and engagement.• Analyze consumer behaviors & market trends to identify potential opportunities for expansion & profitability• Design & execute agendas to stimulate engagement, build loyalty & optimize revenue • Devise cross-department initiatives to synergize large-scale advancements • Monitor & assess company performances and KPI’s • Evolve brand and marketing strategies • Internal modernization of processes, programs & daily operations• Offer consultation, research and insight to department directors, COO & CEO • Develop formulas & initiatives by interpretation of data, metrics & historical performances• Brand expansion through SEO & publisher syndication• Monitor developing eCommerce trends, evaluate marketing opportunities, recommend & execute new initiatives• Initiate short term business plans with long term vision needed to advance growth in the financial & stock market industry• Focus on advancing eCommerce performances • Collaborate with marketing, IT, and developers to improve content to drive online revenue & expand lead-generating audiences• Oversee and analyze marketing strategies to enhance experience and improve subscriber retention • In-depth SEO to accelerate conversion rates and overall performance indexes• Evolve digital content & utilization, and business strategy practices• Expand and improve current integrated marketing programs that include: SEO, email marketing, paid search, re-targeting and drip-campaigns• Leverage available data and insights to improve merchandising, product optimization, brand loyalty, conversions rates, closing times & retention• Increase brand awareness & drive brand value, manage and develop digital assets• Elevate user experience through progressive interface design & optimizationPromoted from Sr Marketing Specialist (8 mo)

• Trained and actively managed all designers and developers and assigned projects including development & design task allocation, managed consumer to development integration and provided resources and training for all team members. • Provided top-level oversight and quality assurance to all customer facing development and designs, issued punch lists for changes/corrections and approved projects into production after final inspections• Create, direct, design, and implement marketing strategies from initial contact with client to managing team members for implementation and final development & delivery of product.• Search engine optimization through Google Webmaster tools, Google Search Console, Data Highlighter, and Google Tag Manager; research and implementation of local website optimization.• Reporting on social media and website analytics for trends, success & end-user engagement.• Graphic design of logos, websites, brochures, digital ads using Microsoft, Adobe Creative Suite and other proprietary software.• Operations and analysis of websites for errors, security and effectiveness• Training of sales managers and design team members, scheduling of photographers, videographers & website developers.• Research costs, overhead and pricing of competitors, structure marketing campaigns to be effective and competitive.• Increase brand loyalty and customer satisfaction and company reach by completing tasks & projects with high efficiency, urgency while demanding a high standard of creativity, design and strategy. • Plan and direct high impact marketing packages for short-term and long-term effectiveness.• Lead team meetings for design and creativity measures based on specific client goals and development needs.• Brand development and growth tactics for clients in new business ventures.• Extensive SEO strategy and keyword research• Consulting clients about marketing campaigns relevant to their branding & development

• Analyze and propose solutions to expedite order processes, budget controls and timelines.• Perform as a liaison between the business integration department and the supply chain to communicate effective solutions to time management and costs effecting the commissioning of the LCS Naval Ships.• Develop high-level reports and detailing the data passed through the IFS and MPE databases for the Purchasing Manager and Project managers.• Summarize inefficiencies and errors in the current reporting methods and assist various personnel by demonstrating the chain of data, sources, and formula used to calculate end-user results for budgeting, ordering and traceability purposes. • Test functions and formulas for accuracy and efficiency in summary reporting.• Gather specific project details, conducting interviews, determine needs between finance, engineering, purchasing and supplier departments.• Work in conjunction with Materials Management to ensure understanding of error reporting and develop solutions within a scientific and logical standard in compliance within IT and D.O.D standards.• Analyze, design and implement data and transform them into user friendly reports for certain departments can analyze large scale data in simplified and user-friendly reports.• Developed solutions that were previously manual tasks and implemented an effective, accurate and efficient program to automatically collect and manipulate data for the desired result.• Proposed changes to IFS database interface for financial and purchasing departments to fractionalize manual labor and increase accuracy.• Compiled presentations for board members and department heads to exhibit the chain of data analysis and feature the desired results in a user-friendly output.• Analyzed previous queries and spreadsheets for accuracies and efficiencies and worked with the Supply Chain Managers to correct and magnify desired overviews with accuracy and productivity.

• Cost and loss control at five hospitality locations. • Decreased losses from 41% of total sales to fewer than 25% of total sales.• Responsible for building resources and databases to assist the general managers to control costs and expenses. • Use of Microsoft products, most especially Excel and PowerPoint to develop macro enabled spreadsheets including accounting and mathematical functions for user friendly spreadsheets for owners and managers to use for regular reporting.• Habitual reporting and reconciliations are used to track profit margins and marginalize losses and cost.• Directed Lucky Irish, LLC profit growth to increase and sustain at two times the previous year’s profits of the same month, notably increasing December 2014 profits from 60K (2013) to 103K..• Increased exposure of new business with effective marketing, analytics, and networking techniques.• Worked with vendors to alleviate overall expenses for profitability, especially surrounding large scale events.• Proposed a business plan and development of one store’s remodel and the opening of two more locations, now in process• Guide and direct owners to make budgeting and policy decisions to grow each brand to a multi-million dollar company. • Currently on track for a $1.3 million year over last year’s 980K.• Developed, maintained and designed mobile app and WW3 websites• Oversaw all social media outlets, analytics and statistical marketing data• Designed marketing materials for venues and campaigns, advertisements, menus and specials.• Coordinated small and large scale events to promote community events and entertainment functions.• Managed all media outlets, composed press releases, scheduled television appearances for publicity

• Database management of agents in Market Leader Professional, Microsoft Access & Excel. Created and converted multiple other databases to Macro-enabled excel sheets to efficiently manage Market Center & Agent Databases.• Published promotions of new agents and generated large press releases for large agent transitions.• Developed and implemented the KW Fayetteville Vendor Sponsorship programs through internet lead generation and through programming in CSS and Java Based programs.• Successfully used Google Analytics to properly track campaigns to high production agents outside of the KW Fayetteville Market Center.• Trained agents on KW Mobile Applications, dotLoop Mobile Applications and QR codes and extensive eEdge• Instructed use of the MLS (Innovia) Fayetteville Database.• Trained agents on branding syndication on the internet.• Consolidated the efficiency of tracking and calendars and documents through Google Drive and Google Calendars.• Developed media avenues, including LinkedIn, Google+, YouTube Channels, and Business Facebook Pages that did not exist in the market center prior to reach to greater populations outside the market center.• Created a dynamic transitioning system for high performing veteran agents in the Fayetteville market by guaranteeing a solidified and successful database transferal through multiple platforms.• Consolidated agent training, generating a much high agent retention rate.• Promoted and followed sales and services with former and current clients, assisting multiple services to handle various issues in a home buying and selling experience.• Helped develop a condensed beginner, intermediate and advanced eEdge training system based on the Keller Williams Technology Ambassador training guide.• Designed campaigns through Pitney Bowes, Microsoft Publisher and eEdge to increase business and production in the market center and used Google Analytics to track success rates.

• Reviewed invoices and schedules to ensure accuracy and efficiency.• Composed and edited monthly and quarterly reconciliation statements.• Facilitated communications between developers and clients including organizing and scheduling meetings, conferences and trips.• Allineated invoicing and banking deposits.• Coordinated supportive services directly to client base.• Acquired maintained and distributed supplies and initiated service orders when needed.• Promoted and followed sales and services with former and current clients.

• Upgraded and created improved systems and equipment for increased performance and effective use.• Recommended changes to improve systems and network configurations, determined hardware and software requirements related to such changes.• Performed data backups, disaster recovery, and complete records removal operations to protect confidential records and contracts.• Coordinated with vendors and with company personnel to facilitate purchases, grants and donations.• Operated administrative consoles to monitor the performance of systems and networks, and to supervise network access and use.• Designed, constructed and configured entire lab, network and digital media center with newly donated equipment.• Trained students and faculty in computer system use and maintenance at various levels and capacities.• Researched and recommended the implementation of faster and improved technologies in an outdated lab.• Diagnosed and resolved hardware, software and network and system problems on a day to day basis.• Consistently monitored and updated virus protection software.• Planned, coordinated, and implemented network security measures to protect sensitive data.• Maintained and administered computer networks and other related computing environments including the student lab, teacher lab and LAN.• Sustained relationships with technology providers and suppliers for future contributions to the upkeep of the lab.• Attended continuing education seminars to ensure productivity, efficiency and optimal usage of the facility

• Co-supervised homebuilding process of over 40 premier homes per month.• Issued purchase orders, applied for permits, investigated inspections and issued work and service orders.• Created and filed Lien Releases, created and maintained schedules and programs for subcontractors.• Reorganized and refitted the office for a more cohesive work environment.• Ordered Green Tags, Temporary Power and Underground Services, etc. on timely basis.• Compiled closing packages and permit packages for the homebuyers and various counties of construction.• Communicated with CADD department on architectural issues and changes.• Reviewed bids, coordinated schedules and analyzed cost margins for subcontractor selections.