Jessica Degregoire Email & Phone Number

Concord, Ca

Concord, California

* Lead and executed creative strategy and direction for new product launches and product refreshes within the Wells Fargo credit card portfolio* Project Management/Leadership: Managed multiple agencies and vendors to drive the execution of creative and collateral development, while ensuring creative was on strategy, on brand and delivering consistent messaging across channels * Responsible for writing insightful, creative briefs that drove the development of positioning, persona, product name/design and messaging* Managed project timelines, ensuring all milestones were met, driving consensus across multiple groups within the organization and ensuring creative assets were delivered on-time* Collaborated cross-functionally to develop testing strategies and recommendations

San Francisco Bay Area

Recode launched in January 2014 and was acquired by Vox Media in May 2015. This leading tech news and reviews site was founded byWalt Mossberg and Kara Swisher, who also produce the industry famous Code Conference and were also the creators of The Wall Street Journals, AllThingsD website. * Responsible for overall website audience growth, managing social media, analytics, site design/UX, mobile, e-newsletters and SEO* Developed PRDs, identifying core features, positioning and audience* Created and implemented product marketing for website and events/conference business* Analytics: Managed all aspects of internal reporting, establishing internal KPIs and success metrics, managed all market research, surveys and website analytics -- led the integration of Adobe (fka Omniture)* Product Performance: Tracked metrics, customer feedback/satisfaction, performance of new and/or existing features * Supported advertising sales growth, developing and executing integrated advertising/co-branded programs and executing implementation of delivery tools

San Francisco Bay Area

* Developed, managed and drove brand, identity and logo strategy across website and conferences* Created and implemented multi-channel advertising campaigns to support both brand and conference awareness and acquisition goals* Developed and managed co-marketing partnerships for promotion, list acquisition, and ticket sales generation* Audience Development/Lead generation - Build and execute on strategy for audience development/ growth and lead generation* Analyze and report campaign performance data to management, identifying opportunities for optimizations and responsible for creating internal metrics and KPIs

San Francisco Bay Area

* Developed and implemented go-to-market marketing plans for the conferences and website. * Onsite event support and liaison with media and PR representatives* Managed partnerships with marketing vendors and agencies as relates to conference and product marketing* Reported campaign performance and analysis to management on a regular basis

San Francisco

* Developed and executed multi-million dollar digital advertising campaigns, in partnership with lines of business, that were responsible for driving brand awareness, consideration and client acquisition by leveraging display advertising, search engine marketing (SEM), mobile and social marketing* Partnered with offline advertising team to deliver integrated campaigns in support of branding initiatives* Partnered with agencies and internal analytics teams to track and measure online advertising campaigns to ensure metrics were achieved. * Responsible for managing creative development, campaign execution, campaign optimization, and reporting and tracking

San Francisco, Ca

* Led all product marketing initiatives for The Wall Street Journal Digital Network* Managed product marketing creative reviews across various levels of organization* Responsible for creative and message development for multi-channel campaigns, while ensuring proper use of brand and logos.* Liaised with agencies and vendors to execute external media buys* Compiled, analyzed, and reported key metrics to executive management * Managed $3+M budget and responsible for marketing operations, i.e. online house ads and marketing emails* Key launches: WSJ iPad & iPhone Apps, Blackberry Reader, WSJ Social (Facebook App)

San Francisco, Ca

* Managed all consumer marketing and brand initiatives for MarketWatch* Oversaw all usage of the MarketWatch logo and brand, including all co-branding opportunities, to ensure proper usage* Developed all creative and messaging for use in multi-channel campaigns* Led on-going customer research and audience analysis for use by product and brand teams* Analyzed and presented key marketing metrics to executive management* Managed $1M+ marketing budget* Key launches: MarketWatch Community, MarketWatch Redesign (including brand review), MarketWatch iPad App

San Francisco, Ca

* Managed advertising sales B2C and B2B marketing * Developed and implemented traffic-driving marketing initiatives to increase advertising revenues* Engaged directly with the sales, product, business development, and operations teams to identify audience and traffic needs* Managed all co-branded marketing for advertising sales programs with clients such as AT&T, The Discovery Channel, and all WSJ.com Open Houses* Responsible for all B2B marketing communications materials, i.e. the online media guide, editorial calendars, and sales materials

San Francisco, Ca

* Responsible for MarketWatch/Dow Jones integration projects, i.e. renegotiating existing MarketWatch content partnerships, resulting in significant savings (over $50K/month).* Managed all online marketing initiatives to improve traffic, membership, and circulation growth across MarketWatch and WSJ.com* Managed barter partnerships * Launched first-ever MarketWatch promotions to drive traffic and membership (People v Pros Golf promotion, Master the Markets Sweepstakes, and CEO of the Year)* Implemented SEM and SEO strategy for WSJ.com and MarketWatch

San Francisco, Ca

* Managed of all key content partnerships: AOL, Yahoo!, Intuit, Excite, Bankrate, Mobile/Emerging Platform partnerships* Responsible for membership acquisition and development; developed and implemented marketing and product programs to generate new membership growth, as well as retention* Lead data collection effort to maximize revenue value of members; coordinated with Ad Sales to identify key information that could be leveraged to increase advertising sales

San Francisco, Ca

* Managed all aspects of key content partnerships: AOL, Yahoo!, Intuit, Excite, Bankrate, Mobile/Emerging Platform partnerships* Responsible for renegotiations and execution of new partnerships

San Francisco, Ca

* Managed all aspects of key content distribution partnerships with AOL and Yahoo!* Identified key opportunities to grow partnerships and increase traffic back to MarketWatch* Regularly provided traffic and ROI analysis, as well as formal presentations to executives

Chicago, Il

Key Account Executive: Managed $4M+ territory comprised of Fortune 500 companies and was responsible for increasing revenue by developing online information and knowledge management solutions. Dialog is an online-based information service that gives organizations the ability to precisely retrieve data from more than 1.4 billion unique records of key information, accessible via the Internet or through delivery to enterprise intranets.