Jessica De Jesus Email & Phone Number

Los Angeles, California, United States

As Deputy Design Director of Initiatives, I will manage and conceptualize the design of long-term and experimental projects, developing innovative design ideas and approaches to storytelling in both print and digital.The first initiative is Image magazine, the L.A. Times’ new style and culture publication, where I currently serve as its Design Director.

Los Angeles

neonhoneytigerlily is the creative studio of Jessica de Jesus, a Manila-born, LA-based Creative Director, Art Director, and Designer with 13+ years of experience working with media companies, nonprofits, startups, and entrepreneurs, with a primary focus on empowering marginalized voices, and designing for social good.Select projects include:▶ Creative direction consultation for the early launch of Shondaland.com; Created original illustrations for editorial features; Art directed junior designer for select editorial pieces▶ Art direction and visual design for three major digital campaigns with TakePart/Participant Media including a partnership with Eileen Fisher that supported women-led businesses, “Blue Planet,” an in-house environmental initiative, and a multi-page digital experience hub for the first season of Pivot TV’s “Fortitude”▶ Art direction and set design for Project Runway’s Avon Beauty Challenge video web series featuring 13 distinct background sets to pair with 13 different beauty looks across the season▶ Art direction and visual design for Microsoft’s Bing Birthdays evergreen initiative that surprises users on their birthday with a star-filled browser background that draws a virtual constellation cake and sends a shooting star greeting▶ Video direction, art direction, production, and copywriting for the anthem video launch of Kannu, a learning management system (LMS) tech start-up; Led UI design for their soft launch homepage▶ Brand identity, art direction, design, and copywriting for Wit & Reason, a Latina-owned mental health consultancy, focused on multi-cultural competency within the media space.

▶ Oversee evolution, development, and creation of Bitch Media’s brand identity and visual voice across every platform and program in both digital and print including: bitchmedia.org, Bitch magazine, The Rage membership program, Fellowships for Writers program, Bitch on Campus, fundraising campaigns, email products, and social media▶ Guide and shape all editorial creative content on bitchmedia.org including creating original in-house illustration, commissioning illustrations and photo selection for long form features, columns, cultural criticisms, and special editorial packages, with the goal of establishing the importance of conceptual visual storytelling in media▶ Lead and execute art direction, layout design, print production, and print-to-web process for the quarterly print publication, Bitch magazine with support from Design Director; Commissioned and featured work from over 200 artists; Produced 13 print issues to date.▶ Supervise and manage responsibilities, success, and growth of the Creative team including managing the Design Director and design contractors; Set and manage department budget, project timelines, artist contracts, vendor relationships, ensuring all projects are delivered on time▶ Partner with key stakeholders—EIC, Publisher, Executive Director, board members—on high level strategies for organizational planning and growth; Collaborate with team leads to ensure their department goals are met with Creative support▶ Create an open, collaborative, and nurturing environment for direct report to feel empowered in taking ownership and leading projects; Support with execution of assets when needed▶ Oversaw and led the homepage design refresh of bitchmedia.org in summer 2019 by reallocating an unexpected surplus of developer budget, expediting a long-term organizational goal

▶ Part of the three-person art direction team hired to redesign Bitch magazine in November 2017▶ Conducted brand research, developed design strategy, presented multiple concepts to stakeholders, transitioned publication from duo-tone to full color, developed template guidelines and asset libraries▶ Co-art directed, designed, and executed Bitch magazine issues 78, 79, 80, and 81▶ Continued contracting as part of Bitch Media’s in-house art direction team for 2018 supporting all programs and platforms across the organization in both print and digital

Los Angeles

Led creative branding for large partnership campaigns, GOOD Magazine, editorial pieces, social media, events, and global community activations. Managed a team of designers, copywriters, and interns to create overall identity of partnerships and GOOD campaigns, as well as original campaign elements.Collaborated with Creative Director and Co-Founder to concept everything from a year-long program with a fortune 500 company to a GOOD-branded postcard. Brainstormed, pitched, revised, and tailored digital and print media in a fast-paced and quickly changing environment.Curated GOOD’s tumblr, growing followers from 40K to 150K+ in less than a year

Los Angeles

Led a number of GOOD’s high-tier partnerships, including: IBM, UPS, Levis (co-lead), and Purina. Co-led a team of two junior designers and interns and continued to maintain and execute GOOD’s brand across all partnership and marketing-driven creative collateral for both web and print. Contributed illustrations for editorial op-eds and two features in GOOD Magazine.

Los Angeles

Designed exciting pitch presentations for prospective brand integrations. Created all marketing collateral for GOOD’s co-branded, partnership campaigns including: run-of-site banner ads, full-page print ads for GOOD Magazine, hub page headers, email blasts, and various campaign identity assets.

Worked directly alongside the Creative Director and Lead Art Director to strategize and prototype creative concepts for Rue La La’s identity re-brand. This included explorations in UI design, lookbook layout design, moodboards, and more. Created assets for both print and web-based marketing material. Assisted on design of boutique lookbooks and general tasks within the creative team. This was a freelance position after graduating and before permanently relocating to Los Angeles.

Bfa, Graphic Design

Graduated with high honors

Bfa, Graphic Design