Clients: Santa Barbara Botanic Garden, SignAgent, IndeVets, Suburban Square, Drexel Kline School of Law, The Village of Arts & Humanities, The Philadelphia School, Beacon Capital, Patina Health

Main clients: Stanford Children’s Health / Lucile Packard Children’s Hospital, VIPKid, HomeX, InCloudCounsel, Willow

Client: NetAppManaged a brand refresh for data management company NetApp; including strategy, look/feel, video and editorial content. Led project planning, development and production for C-suite video series.

Division of Wunderman Worldwide, a WPP companyMain clients: Wells Fargo, HP Inc.Managed a $7MM retainer for Wells Fargo’s Consumer Credit Solutions group including strategy/planning, digital and offline creative, video creative, campaign and content development, and CRM focused projects.Transitioned onto the HP Inc. Worldwide Consumer PC business to help grow projects and revenue. Became the social media AOR overseeing $2.5MM in projects (doubling revenue over the last 3 years for the account) for Consumer and Commercial Printers and PCs.Collaborated on communications planning efforts and the development of creative strategies with the planning team. Involved with creative development with the team ensuring the client’s objectives are achieved and strategically were on brief. Led the development of social playbooks across four lines of business. Worked with the Group Account Director to find opportunities to generate additional revenue both with existing clients and new clients, while fostering positive client partnerships and maintaining the financial health of the accounts.Managed client P&L for Managing Directors; had three senior project manager direct reports.

Main clients: Spectrum (formally Charter Communications), Guthy-Renker (Proactiv), Wells Fargo, MasterCard & Comcast/XfinityOversaw marketing campaigns, creative development and production for full-service agency including direct mail, print, alternative media, strategy and planning, digital marketing and broadcast. Cultivated and managed agency’s top revenue-generating client base.Oversaw multiple client campaigns and tactics including acquisition, cross-sell, win-back, retention, upsell, and usage/activation initiatives. Collaborated with all team members across creative, production, analytics/planning, and studio/ digital design groups; ensured strategic focus and timely delivery of client materials.Key player in the entire marketing process from planning and creative direction through execution and production.Traveled to client offices to pitch new business, present results, ensure alignment of marketing strategies, and cultivate relationships. Embedded at the client office (3 months) acting as an extension of their team to help manage campaign launch.Nurtured and managed entry-level account staff.

Managed acquisition and customer email marketing efforts, as well as coordinated creative development and production needs for ongoing direct mail and alt media campaigns (ranging from 4-100MM pieces monthly).Grew Refer-A-Friend leads/network through viral marketing and retention marketing campaigns utilizing a $2.2MM quarterly budget; led integration and growth efforts for the referral program across mobile & broadband services, and retail. Launched a special promotion for customer referral program designed to increase referrals/signups and test different rewards for referrers/customers utilizing 2.6MM customer base.Led numerous creative agencies through corporate rebrand and the development of creative standards for all channels/teams.