With a rich 25-year background in the spa industry and two decades as a dedicated esthetician, I have cultivated a passion for holistic skincare over chemical-laden products. In 2008, I founded Esty Skin Studio, merging luxury and a holistic approach in a cozy setting. Pioneering a successful internship program since 2012, I've mentored esthetic graduates in advanced modalities, enhancing their industry skills.In Spring 2020, I launched Petals & Clay, a flourishing skincare line known for its vegan, holistic, and herbal approach, catering to diverse skin types. My expertise extends beyond skincare, I've grown into loving the branding and design of both Esty Skin Studio and Petals & Clay. Bootstrapping both ventures, the strategic bi-product of these projects resulted in learning various skills, from interior design to logo creation, website design, and content marketing.Currently, I am immersed in my blog, Pretty Skin Bitch. Pretty Skin Bitch is a dynamic platform dedicated to empowering women through a blend of beauty, wellness, and community engagement. We celebrate individuality and advocate for holistic self-care, providing resources and fostering discussions that encourage women to embrace their unique beauty and strengths. Our mission extends beyond conventional beauty standards to support mental health and personal growth, making Pretty Skin Bitch a haven for women seeking authentic connections and empowerment in their personal and professional lives.