Jessica M. Email & Phone Number

Phoenixville, Pennsylvania, United States

-Tactically plan and oversee all paid social, programmatic, and SEM channel launches and QA within a media campaign-Develop and execute testing plans-Accountable for media channel performance to goal-Co-own weekly, end of month, quarterly campaign wrap-ups-Data analysis (GA4)-Ad Ops (tagging/GTM)

-Collaborated with the Vice President of Sales to carry out the strategic direction of Team Overdrive-Served as the expert voice of Operations for Team OD, continually pushing to evolve the team’s impact-Leveraged business intelligence insights to develop strategies to achieve improved team and campaign performance-Kept Leadership Team apprised of key client opportunities, potential risks, and other key nuances which affect the health of the business-Managed, trained, and lead a cross-functional team of Media Solution experts (campaign operations, media, paid social, and SEM), ensuring each functional area delivered on gross margin and net profit goals.-Drove team growth and development through performance management, continuous feedback, mentoring, and career development initiatives-Focused on innovative and breakthrough ideas, approaches, and solutions.-Fostered an environment which encouraged intelligent risk taking, innovation, and creativity to drive performance results for client-Ensured best practices were being implemented across all campaigns, in each functional area

-Lead overall media strategy and planning for key accounts with over $30 million in media dollars to meet established KPI goals-Managed a team of 10 direct reports, including programmatic media traders who run multiple channels including sem and social, digital strategists; overseeing workload, staffing, and personaldevelopment-Fostered and maintain rewarding relationships with key agency leaders, cross department team leaders, and media vendors-Improved internal processes to drive better efficiencies for campaign management for internal job teams, including processes to eliminate setup errors, speed up QA checks, and provide double checks for campaign accuracy-Provided leadership on departmental projects, testing executions, and targeting strategies to identify new opportunities within the programmatic ad space

-Put campaigns into motion upon receiving signed insertion order from assigned Client Account Manager/Sales Manager and ensure all campaign details are current-Maintained ongoing project-based communication with clients as needed, including addressing client questions regarding creative or pixel implementation, following up on requests, and sharing status updates in a timely, intentionally responsive manner-Worked with internal operational team to manage internal launch process-Managed dynamic creative interface in order to set up campaigns, assign creative assets, maintain databases, and facilitate all QA necessary for campaign launches-Pulled initial campaign metrics to ensure campaign is delivering correctly, all tactics are setup and website activities are being generated- Pulled data and analyze results for trends, successes, potential issues, QA, and client reports- Created campaign reports and/or dashboards for clients monthly and as needed

Atlanta, Ga

-Executed and managed omnichannel programmatic campaigns for clients to ensure efficient and effective setups to deliver maximum results based on KPI goals-Provided actionable analysis of campaigns, including insights, optimizations, and recommendations forperformance improvement based on the client’s goals-Maintained daily communication with agency planning partners and internal team members-Managed campaign testing opportunities including creative A/B testing, audience testing, and new opportunities in the programmatic ad space-Mentored junior level media staff, providing training and guidance for campaign execution and team dynamics

Atlanta

Client ServicesSEMDisplayEmail AcquisitionSocial MarketingInternational MarketingSEOBudgeting/Invoicing/SOWsCreative Projects: Display Banners, Landing Pages, Resource Centers, Email Templates

Greater Atlanta Area

•Oversaw traditional and digital marketing initiatives in a fast-paced environment for up to 5 large national and international B2B and B2C clients.•Main liaison between client and agency ensuring all client facing materials meet the highest standards while showcasing important details and offering agency POVs.•Worked closely with paid media, social, analytics and creative teams to develop strategic solutions that meet client’s goals and objectives.•Coordinated and maintain monthly media budgets ranging up to 2+ million, client billing and monthly reconciliations. •Performed analysis of client’s campaigns and craft recommendations based of analysis.

Alpharetta, Ga

•Managed advertising and promotional plans for Chevy dealer groups in North and South Carolina.•Projected and managed media and production budgets and provided strategic direction.•Improved integration of national/regional marketing efforts and translated programs to the Tier 2 level for regional use by clients.•Worked with creative team to develop region specific broadcast, print, digital and radio campaigns.•Provided assets and unique content for digital newsletter and behavioral targeting programs.

Alpharetta, Ga

•Oversaw traditional and digital marketing initiatives for 10+ automotive clients located Nationwide.•Worked closely with paid media, creative, production teams to ensure clients goals and needs were met.•Projected and managed monthly paid media and creative budgets.•Crafted and presented monthly creative campaigns and paid media recommendations and managed execution of campaigns and media through completion.•Wrote creative briefs, TV/radio scripts, monitored/edited traditional and interactive creative projects.