Jessica M. Email & Phone Number

Phoenixville, Pennsylvania, United States

-Tactically plan and oversee all paid social, programmatic, and SEM channel launches and QA within a media campaign-Develop and execute testing plans-Accountable for media channel performance to goal-Co-own weekly, end of month, quarterly campaign wrap-ups-Data analysis (GA4)-Ad Ops (tagging/GTM)

-Collaborated with the Vice President of Sales to carry out the strategic direction of Team Overdrive-Served as the expert voice of Operations for Team OD, continually pushing to evolve the team’s impact-Leveraged business intelligence insights to develop strategies to achieve improved team and campaign performance-Kept Leadership Team apprised of key.

-Lead overall media strategy and planning for key accounts with over $30 million in media dollars to meet established KPI goals-Managed a team of 10 direct reports, including programmatic media traders who run multiple channels including sem and social, digital strategists; overseeing workload, staffing, and personaldevelopment-Fostered and maintain.

-Put campaigns into motion upon receiving signed insertion order from assigned Client Account Manager/Sales Manager and ensure all campaign details are current-Maintained ongoing project-based communication with clients as needed, including addressing client questions regarding creative or pixel implementation, following up on requests, and sharing status.

Atlanta, GA

-Executed and managed omnichannel programmatic campaigns for clients to ensure efficient and effective setups to deliver maximum results based on KPI goals-Provided actionable analysis of campaigns, including insights, optimizations, and recommendations forperformance improvement based on the client’s goals-Maintained daily communication with agency.

Atlanta

Client ServicesSEMDisplayEmail AcquisitionSocial MarketingInternational MarketingSEOBudgeting/Invoicing/SOWsCreative Projects: Display Banners, Landing Pages, Resource Centers, Email Templates

Greater Atlanta Area

• Oversaw traditional and digital marketing initiatives in a fast-paced environment for up to 5 large national and international B2B and B2C clients.
• Main liaison between client and agency ensuring all client facing materials meet the highest standards while showcasing important details and offering agency POVs.
• Worked closely with paid media, social, analytics and creative teams to develop strategic solutions that meet client’s goals and objectives.
• Coordinated and maintain monthly media budgets ranging up to 2+ million, client billing and monthly reconciliations.
• Performed analysis of client’s campaigns and craft recommendations based of analysis.

Alpharetta, GA

• Managed advertising and promotional plans for Chevy dealer groups in North and South Carolina.
• Projected and managed media and production budgets and provided strategic direction.
• Improved integration of national/regional marketing efforts and translated programs to the Tier 2 level for regional use by clients.
• Worked with creative team to develop region specific broadcast, print, digital and radio campaigns.
• Provided assets and unique content for digital newsletter and behavioral targeting programs.

Alpharetta, GA

• Oversaw traditional and digital marketing initiatives for 10+ automotive clients located Nationwide.
• Worked closely with paid media, creative, production teams to ensure clients goals and needs were met.
• Projected and managed monthly paid media and creative budgets.
• Crafted and presented monthly creative campaigns and paid media recommendations and managed execution of campaigns and media through completion.
• Wrote creative briefs, TV/radio scripts, monitored/edited traditional and interactive creative projects.