bright STRATEGY + SOLUTIONS - Direct TV Trafficking operations for MotoAmerica - Delivered specialized sales training for CrowdSync Technologybright SPORTS + ENTERTAINMENT - Trailblaze Women's Sports as PA Announcer for Tampa Bay Sun FC, the USL Super League Women's Professional Soccer team - Serve as Game Producer for the Gasparilla Bowl (2008 – present) - Announce for Prospect Select Baseball, Showcase Division - Lead production for the ReliaQuest Bowl (2020 – present) - Manage Game Production for the Cure Bowl (2022 – present) - Coordinate field marketing initiatives for MotoAmerica - Orchestrate Game Presentation for USF Athletics -- Football : In-Stadium Producer & Script Writer -- Volleyball, Lacrosse, Baseball, Softball, Soccer: PA Announcer - Consult on sponsorships, advertising and relationships for Tailgate Pro Entertainment - Announced for The Pro Cup (Golf) - Announced for City of Clearwater events: -- Clearwater Invitational -- JuCo Softball Championship - Provided field marketing support for GO Sports during the U.S. Olympic Team Trials (Marathon) - Developed and implemented comprehensive annual media strategies - Executed successful sponsorship activations - Designed and managed social media campaigns - Announced for Palm Beach Atlantic University (Volleyball, M/W Basketball) - Provided scoreboard and PA announcing for Keiser University (Baseball, Volleyball) - Managed field personnel for the CONCACAF Gold Cup - Pioneered as the first female PA Announcer in University of South Florida history for football - Announced for multiple sports for Florida International University (Softball, Beach Volleyball, Soccer)PODCAST: Bright Ideas - NEW EPISODES COMING SOON!

Contracted as the in-game producer for on-field sponsorship activations. This includes formulation of promotions, writing the game script, in-game music/video board direction, managing bands, coordinating and directing pre-game coin-toss and national anthem, band half-time shows and promotions; and post-game trophy presentation.

Contracted as the in-game producer for on-field sponsorship activations. This includes formulation of promotions, writing the game script, in-game music/video board direction, managing bands, coordinating and directing pre-game coin-toss and national anthem, band half-time shows and promotions; and post-game trophy presentation.

I led a group of event professionals to put on the best show possible for Detroit Tigers Spring Training and the Lakeland Tigers Single A Baseball Season. I also lent my voice as a PA Announcer as needed.

Tailgreeter is an online marketplace for all things tailgating. Aside from offering lower fees than competitors, Tailgreeter provides resources to streamline operations and make hosts’ lives easier.Elevating Game Day, One Parking Lot at a Time.

I lead a 7-member Account Management team, focusing on global publisher partner revenue streams, website user experience and advertising technology. I was responsible for day-to-day communications, onboarding and ad placement strategy and optimizations for publisher partners whose annual revenue totaled over $75M. In collaboration with internal teams, I developed comprehensive tracking, evaluation and expansion plans for established global digital publisher partners. Further, I was a strategic adviser on business development – both supply and demand side – including programmatic offerings, direct sales offerings and package development, third-party network/exchange partners (strategy, testing and introductions) and overall business growth.

My role at beIN SPORTS USA consisted of three main functions: B2B Marketing & Brand Positioning, Strategic Revenue Development and In-house Sales Consultancy. When you mix those three functions together, I was a Jess of all trades. I liaised with every department within the company to ensure that messages were consistent, branding was on-point (for beIN and for the clients we serve) and that the team had every opportunity, and all the necessary materials to reach and exceed advertising and sponsorship sales goals.

I worked closely with beIN SPORTS to ensure that their expectations were met on all levels of interaction, including media, creative, production and execution. I served as a SME on College Sports from concept through live status and helped streamline engagement. Managing a small team of rock stars, I was able to facilitate a strong agency POV, increase creative & studio throughput and maintain a high level of client satisfaction and growth.

Contracted as the in-game producer/coordinator for on-field sponsorship activations. This includes formulation of promotions, writing the game script, in-game music/video board direction, managing bands, coordinating and directing pre-game coin-toss and national anthem, band half-time shows and promotions; and post-game trophy presentation.

-Lead Display Advertising initiatives for the Brazilian, Latin American and US markets to educate Fortune 500 travel clients in respective regions about Skyscanner's offerings and grow overall regional revenue >100% YOY-Established programmatic presence for Skyscanner in the Americas, leveraging hyper growth tactics to generate efficient revenue streams-Developed and collaborated with marketing/design teams to create literature and messaging for trade marketing in selected new markets of focus-Spearheaded, launched and maintained Skyscanner Audience Extension product offering-Collaborated with global, cross-functional teams in lean agile/scrum model to develop, innovate and streamline products and processes

Upon hire, I was charged with a $1.2M annual advertising sales goal for ToysRUs.com & BabiesRUs.com. Using strategic tactics, I was able to make up for pre-hire deficit, and surpass the annual goal by >10% (145% to Q4 individual goal). I was responsible for prospecting, educating, cultivating and converting new business advertisers to create initial and repeat business. I also managed a cross-functional team, including one direct-report, in order to ensure the best possible standard of excellence is achieved and exceeded.

- Launched Shopper Marketing revenue channel by prospecting, pitching and closing new clients and divisions- Managed cross-functional teams to sell, optimize and develop digital advertising campaigns to agencies including: MediaCom, SapientNitro, Moxie, UM, Horizon, Centro, & Mindshare- Worked with 5 cross-vertical, geographically dispersed Sales Reps for management of multi-million dollar campaigns, including detailed preliminary strategy and post-campaign analysis and reporting for over $15MM annually- Ability to navigate conversations and negotiations with clients of various levels of seniorityVerticals of focus: Auto, CPG, CE, Biz/Fi, Healthcare.

I assisted in on-boarding Dollar General as a publisher, created Sales Decks, forged and cultivated relationships with new creative teams and worked to ramp up sales of the new digital product offerings.

ACCOUNT MANAGER- Coordinated sales and production processes for digital advertising programs, focusing on new business development and growth- Supported projects by creating appropriate internal documentation that effectively drove program goals, issues, timelines, etc.- Worked with multiple Directors of Sales to identify new suppliers and sales opportunities to generate incremental revenue- Maintained and Executed Sales training program through company-wide reorganization KEY ACCOUNT SPECIALIST- Coordinated sales and production processes for digital advertising programs with $500,000 to $1MM+ annual budgets- Communicated and liaised with Fortune 500 clients and respective Brand Managers- Supported projects by creating appropriate internal documentation that effectively drives program goals, issues, timelines, etc.- Spearheaded Sales training program, which included writing training manual and conceptualizing effective and efficient processVerticals of focus: CPG, Healthcare, Food, BeautyTriad Retail Media provides retail sales and production services for major retail websites, such as Walmart.com, ebay.com, CVS.com, etc.