Jessica Wilson Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

As the Senior Manager, GAM Canada, I’m responsible for planning and delivering a marketing strategy that drive growth, profitability and market share of BMO ETFs and Mutual Funds in the Direct, Advisor and Institutional distribution channels.Through collaboration across a number of teams, and leadership of a small but mighty team, I drive brand consideration, engagement, and acquisition with digital first multi-channel campaigns that encompasses paid media, social media, search, content and influencer marketing. Key accountabilities include:- Work collaboratively across a number of lines of business and stakeholder groups to set marketing objectives and plan strategies that deliver on business goals and targets.- Lead a team of three direct reports in end-to-end campaign delivery and optimization for ETF and Mutual Fund products in the Direct and B2B (Advisor and Institutional) channels – resulting in overachievement of advertising reach targets by 31% and advertisement engagement targets by 91% in 2022.- Plan and execute innovative, brand-aligned campaigns that support product launches, segment marketing programs alongside always-on advertising programs.- Operate at a group/enterprise-wide level and act as a specialist resource to senior leaders and- stakeholders.- Manage a multi-million-dollar budget and network of internal and external teams and resources to execute in a nimble and efficient manner.

Toronto, Canada Area

Working as part of the Enterprise Marketing, Planning, Strategy and Innovation team, I was responsible for the design, support and execution of integrated marketing planning activities - bringing multiple marketing teams together to integrate and drive focus on customer experience. This involved close collaboration with a wide variety of stakeholders, from Analysts to Executives, to connect top-down and bottoms-up drivers into actionable strategy.I also managed the integrated marketing performance management program to fuel continual improvement; and I supported the innovation strategy and development of the 3-year marketing plan to help define a path to success both today in the future. • Design and develop the framework, processes and tools for the (annual) marketing strategic planning program • Lead the execution of the annual planning program - collaborating with marketing leaders and other internal partners • Research, monitor, gather and analyze relevant performance data, customer insights, emerging trends, competitive insights and best practices to identify areas of opportunity • Drive operating rhythm for integrated planning meetings and events including asset preparation, presentations and follow-up • Support marketing innovation by conducting market research and developing business cases • Work with Executives and C-Suite on special planning projects, presentations and reports

Toronto, Canada Area

Toronto, Canada Area

As the Segment Marketing lead, I had the exciting opportunity to not only build segment definitions and targeting strategies, but to help other teams within the organization understand and organize to serve the key segments. Strategic accountabilities included:- Work with senior leadership and Executive teams to build customer-focused segmentation strategy. - Lead on audience development for five unique target groups, from profile development (research) to go-to-market strategy – as well as engagement plan in online and offline channels including web, email and events.- Work with the Executive team on evolution of annual, and quarterly, integrated planning process.- End to end management of segment email strategy (content and cadence) to nurture leads from awareness to conversion.- Provide product marketing support for charitable and for profit programs.

Toronto, Canada Area

At InteraXon, our goal is to develop the next generation of brain-sensing technologies that free you from physical, emotional and mental obstacles so you get more out of every moment. We create technology that makes your life better and gives you ways of unlocking potential that you never knew existed. And we do it in ways that are engaging, fun and that you want to be a part of.Our first product: Muse, the brain sensing headband, brings medical grade EEG technology to the consumer market. Muse helps you do more with your mind and more with your life. Learn more at www.choosemuse.com.DIRECTOR OF MARKETINGLead the Marketing Team in generating awareness and driving sales of Muse, the brain-sensing headband, across a variety of channels including PR, Events, Social Media, Digital Marketing, Strategic Partnerships and Sales Channels. In a nutshell:- Brand management- Integrated marketing strategy- Development of marketing communications- Build and foster strategic partnerships- Team leadership and development

Toronto, Canada Area

As the Integrated Marketing Manager on the Brand and Advertising Team at Kobo, I am responsible for the execution of Kobo’s international brand advertising; as well as the integrated marketing strategy.- Lead the planning and execution of all brand advertising campaigns internationally (North America, Europe, Australasia) - including briefing, evaluating and management of both media and creative campaigns.- Work directly with the in-house creative team and external creative agency to ensure campaigns deliver on strategic imperatives – such as driving sales, increasing brand awareness and generating consumer engagement.- Identify opportunities and recommend/implement solutions to integrate the Brand, Channel, Public Relations, Event Marketing and Customer Relationship Management go to market strategies to increase consistency of brand tone and manner across consumer touch points.- Management of the $30M Brand Marketing budget.

Toronto, Canada Area

As Program Manager on the Mobile Team at Postmedia Network, I enjoyed a unique and valuable opportunity to learn about the emerging mobile platform - insight that is essential for successfully marketing to this exploding audience demographic.- Work closely with key internal and external stakeholders on mobile audience development projects.- Provide analysis, research and insights to determine best practices and strategies focused on delivering optimum user experience while driving advertising revenue.- Collaborate with Sales and Marketing teams to develop and execute the mobile sales support strategy.- Establish and manage multi-region mobile user support program to seize customer relationship management opportunities.

Toronto, Canada Area

Channel Management- Analyze channel performance and collaborate with channel partners to achieve 104% to target on DSL acquisition performance in spite of declining call volume. (declining sales opportunity)- Monitor trends and execute initiatives to drive an increase in Internet installation attach rates from 22% to 90%.Internal Marketing- Strategy and execution of integrated internal marketing program to motivate and inform 6,000+ sales representatives and achieve sales targets- End to end program management including communication planning, copywriting, graphic design, and deploy.Management of $500,000 budget resulting in a 52% increase in cost efficiency.

- Collaborate with internal stakeholders in Legal, Product, Segment, Rogers Group of Companies, and agency partners to lead remnant advertising and support launch of National marketing campaigns.- Develop tools and processes to improve internal marketing intelligence and alignment.- Management of budget control report to track forecasting, spend and variance of $5,000,000 budget.

Toronto, Canada Area

- Managed regional events and sponsorship including the Rogers Chinese Lantern Festival. - Lead the GTA Co-op (dealer advertising) program including management of the $4,000,000 budget.- Effectively managed the GTA Mosaic Street Team driving reach to key youth segment.

Marketing Math, Marketing

Certificate In Advanced Marketing Management, Marketing/Marketing Management, General, Certificate

Creative Photography Diploma, Photography

Activities and Societies: Peer tutor, Communications Graduated with Honours Recipient of "Best Portrait" and "Best Student Image" awards.