Dreamseed is a strategic branding, integrated marketing, and multidisciplinary creative studio for cultural pioneers. Notable clients include: Shondaland, Adobe, Zoom, Partake Foods, Avery Research Center for African American History & Culture, A Peace of Soul Vegan Kitchen, and the Green Book of SC.CAPABILITIES: • Ideation• Brand + Creative Strategy• Naming• Logo + Brand Identity Design• Print + Digital Design• Digital Illustration• Digital Content Creation• Creative Direction• Art Direction• Integrated Marketing• Brand ManagementPOSITION HIGHLIGHTS:✓ Illustrated, branded, and designed book layout for The ABCs of HBCUs and The ABCs of Black Wall Street board books by HBCU Prep School, made available at Macys.com and in all 1,948 Target stores nationwide for the 2023 Black Beyond Measure campaign. Featured on 2021 “The Best of the Best,” list by the Black Caucus American Library Association and Essence Magazine’s list of “Favorite Children’s Books by Black Authors.”✓ Strategized and executed rebranding for 15-year-old vegan restaurant pioneer, A Peace of Soul Vegan Kitchen (formerly Lamb’s Bread Vegan Cafe). Developed new name, logo and brand identity, food packaging design, and food truck wrap design. Consulted on post-renovation interior design for Main Street brick-and-mortar location. Art directed editorial photoshoots. Supported public relations efforts and social media management via short-form Instagram video content. Named in “Top 20 Vegan Eats Coast-to-Coast” by Food Network and earned press features by Forbes, Thrillist, BuzzFeed, Travel Noire, Eater, The Local Palate, and more. Currently provide ongoing brand management support.✓ Executed social media strategy for launch of the Green Book of South Carolina, a mobile-first travel guide to 500+ Black historical and cultural sites across the state. Project won several state awards and was featured by NBC News, The Root, Consumer Affairs, Amsterdam News, and more.

✓ Developed and executed integrated marketing strategy to reinvigorate free annual community event after low turnout in 2023 (an estimated 100 attendees).✓ Achieved 500 event registrations within the first two weeks of opening online ticketing, and nine weeks out from the event date—overall registrations reached 1,123 by the close of the event date.✓ Leveraged College of Charleston’s existing brand assets to design unique event logo and marketing collateral to support improved event brand recall and brand recognition.✓ Implemented event’s first attendee tracking system to support greater data gathering for improved marketing insights and funding opportunities.✓ Grew event Instagram following organically by 17.6% and achieved 12.56% engagement rate within first 30 days of assuming account management.✓ Designed custom email template and content strategy achieving average 43% open rate and 45% click rate for event email campaign targeting Avery Research Center mailing list subscribers.✓ Collaborated with Event Director, Entertainment/Talent Director, Vendor Management Director, Avery Research Center staff, and partnering organizations to optimize event administrative processes, event logistics, etc.✓ Developed and designed 2024 Partnership Deck to amplify marketing benefits for community partners providing financial and in-kind sponsorships.✓ Pitched and secured live music performance from Grammy-nominated R&B/soul trio The TON3S (aka The Hamiltones).

✓ Supported integrated marketing efforts for pre-grand opening events, the official grand opening of the museum in June 2023, post-opening museum programming, membership growth, and ticket sales.✓ Conceptualized and produced high-performing digital content celebrating the 50th Anniversary of Hip Hop, promoting Special Exhibitions, highlighting special guest visits, and promoting launch of school tours.

In 2021, I conceptualized a travel brand amplifying Black-owned eats, stays, and travel experiences across the U.S. while living as a digital nomad for one year.Brand partnerships and campaigns included: Airbnb; Casual Crabbing with Tia (one of the world's top 4 Airbnb Experiences); Black Austin Tours; Visit Raleigh; Discover Durham; Experience Columbia (SC); Visit Beaufort (SC).POSITION HIGHLIGHTS: ✓ Developed brand strategy, logo and brand identity, and website/blog.✓ Produced original short-form video and photo content. ✓ Wrote press releases and pitched targeted outlets; earned features by Conde Nast Traveler, Airbnb, Matador Network, BET, Essence, Travel Noire, Because of Them We Can, Apartment Therapy, Post & Courier, and more.✓ Developed and executed social media strategy that grew @journeyblackhome to 13K Instagram followers with peak 4% engagement rate in under one year.✓ Wrote SEO-optimized blog posts chronicling travel experiences for Journey Black Home website and guest blogging opportunities. ✓ Hand-picked by Airbnb in December 2021 to appear in “A Day in the Life,” campaign designed to launch brand’s TikTok channel, following organic Twitter engagement with Airbnb CEO.✓ Conceptualized, wrote, and released viral blog post listing 200+ Black-owned Airbnb stays across the United States. ✓ Designed email marketing strategy to support Airbnb listings resource, achieving list with 43% open rate and 13% click rate; developed Airbnb listings submission process and maintained fast-growing database of new submissions from the general public✓ Launched and managed niche @blackairbnbs social media accounts, reaching 20K Instagram followers in less than 6 months. ✓ Designed media kit and pitched and secured paid and in-kind partnerships with hospitality and travel brands to amplify local Black-owned businesses and travel experiences via digital content.

Naturally Crowned was a beauty affirming digital and offline community for women and girls with naturally afro-ethnic textured hair in South Carolina. Live events promoted natural hair positivity and served as safe spaces for building healthy group- and self-esteem. The brand’s flagship, nationally-acclaimed event, the Miss Naturally Crowned pageant, awarded start-up business assistance and scholarships, natural hair and beauty products, travel opportunities, and other personal development experiences to help everyday millennial women further their aspirations in entrepreneurship and academics. The annual pageant launched in Columbia, South Carolina, in 2013 and expanded to Charleston in June 2016.POSITION HIGHLIGHTS:✓ Designed and managed UGC social media strategy to grow hyperlocal brand awareness and build offline community.✓ Pitched and secured paid and in-kind event sponsorships from local businesses, media partners, and national brands such as Paul Mitchell the School, Cantu Beauty, Koils by Nature, and Fig Columbia.✓ Fundraised and awarded over $10,000 annually in start-up business assistance, academic scholarships, natural hair and beauty products, confidence and runway coaching, and travel experiences to winners of the Miss Naturally Crowned pageant.✓ Conceptualized, planned, and marketed other ancillary events such as the Big Chop Bash (an in-salon hair cutting celebration for women looking to transition from wearing chemically treated hair to their naturally afro-textured hair) and Kings Wear Crowns Too (a charity date auction featuring natural haired and bearded men, which even resulted in one marriage).✓ Wrote and distributed press releases earning features on Black Enterprise.com, TeenVogue.com, Mic.com, Tom Joyner Morning Show, and more.