Jessica Englund Email & Phone Number

Mayfield Village, Oh, Us

Mayfield Village, Oh, Us

Toledo, Ohio, Us

Privately held interactive firm with a strong focus on creating holistic digital marketing solutions across web, social, mobile and software for national client base, with a specialization in creating digital strategies for companies within the building products category and beyond.• Authored multi-million dollar full-circle annual digital brand plans for agency’s largest client, spanning across multiple channels, from media to online, social, mobile and email marketing• Provided strategic direction for key consumer promotions for agency’s largest client• Conducted brand research and created digital brand strategy recommendation for redesign of www.KraftMaid.com • Managed creative design effort for www.KraftMaid.com website redesign• Concepted and implemented integrated brand strategy for QualityCabinets to refocus the brand position and identify with a younger target audience• Spearheaded www.QualityCabinets.com site rebrand from concept through implementation in a very aggressive timeframe (just under 2 weeks)• Expanded QualityCabinets’ digital footprint across social media venues (Facebook, Twitter, YouTube)• Directed and participated in new business pitches to Fortune 500 clients and others• Cultivated an environment of inspiration and innovation by leading ideation sessions within internal team to turn opportunities into actionable results• Established and grew agency creative design team from 1 to a team of 5• Directed and produced visual designs, video and photo shoots and messaging strategies for client partners• Worked closely with User Experience Architecture group to streamline hand-off from IA to Creative• Oversaw creative design process company-wide to ensure that client brand and user goals and objectives were met into implementation across all channels• Estimated all creative projects and managed resources to budget goals to ensure company profitability

Toledo, Ohio, Us

• Lead design team from conceptualization through implementation for Merillat.com redesign• Earned 2011 WebAward for redesign of Merillat.com (Outstanding Achievement in Web Development—Best Home Building Website)• Directed implementation life-cycle for Brizo, Masco’s high-end faucet brand line, site redesign• Lead and executed redesign effort for Delta Faucet’s consumer and contractor facing website• Pioneered Delta’s first ever mobile website across smartphone and feature phone platforms• Designed mobile international web experience for Best Buy Exclusive Brand line “Rocketfish”• Spearheaded full digital event support for all Masco Cabinetry brands (Merillat, KraftMaid, QualityCabinets and DeNova Surfaces) on an annual basis including: Design and development of touchscreen kiosk experiences, key new product videos running on screens throughout the booth and Pre- and post show microsites• Directly managed a team of 4 designer/developers• Monitored team utilization to ensure profitability on assigned projects by adhering to estimated budgets and schedules

Cleveland, Ohio, Us

• Established and grew cross-functional team of interactive professionals within Corporate Marketing and Communications department to execute redesign project• Obtained Executive buy-in on creative direction for redesign of ClevelandClinic.org (13,751 pages, all encompassing)• Lead a team of one full-time designer and four front-end developer contractors to produce clean and usable user interface system• Managed front-end development team to ensure that brand and web standards, as well as ADA compliance is upheld• Collaborated with Information Architect, Managing Editors and Developers to create a comprehensive health information destination• Organized test participants, scheduled and created user test plans for in-house usability studies• Managed vendor relationships throughout the course of the project• Determined timeline and resource allocation in conjunction with Project Management• Consulted Director to secure budget on annual basis

Consortium of design professionals working together to provide web and print design services to clients across a variety of industries and channels, including, but not limited to: ads, direct mail, logos, identity systems, website design, point of sale and promotional displays. • Executed all direct mail promotional work for U-STORE-IT, a self-storage and moving supply company based out of North Olmsted, Ohio• Designed Cleveland State University’s “ePortfolio” interface (a system that documents students knowledge, skills and achievements from course and extracurricular activities)• Redesigned brand website for Nead Brand Partners, a Cleveland branding company. Directed external resources through implementation• Designed Pickaway County Job and Family Services 2003 annual report• Created and implemented website for cause-marketing organization (Toast to Humanity)• Secured and managed designers, programmers, copywriters and printers to see projects through completion• Furnished detailed project management to clients providing cost estimates and detailed proposals for prospective new client work• Additional clients: Coach Bill Conley, AgenTools, Northern VA Realty, Circleville City Schools

Cleveland, Oh, Us

• Pioneered Sherwin-Williams’ International digital brand presence across the Russian and Chilean markets• Pulled Krylon website redesign project back in-house and course-corrected brand, timeline and budgetary issues caused by external agency, saving the organization in agency fees• Executed key digital marketing contests and promotions for Dutchboy and Krylon to raise brand awareness• Implemented first web standards based website (Krylon) in 2003, which initiated discussions about implementing web standards across the organization as a whole• Implemented use of standards based web design programming across a team of 30+ designers, developers and programmers• Initiated Section 508 adherence• Standardized and defined in-house experience design department• Managed creative team of 4 designers• Furnished creative direction (for print and web) to subordinates• Presented design solutions to in-house brand managers and corporate executives• Maintained departmental design software, Macintosh equipment and workstations• Provided web design and creative support to additional clients: Martin Senour, Minwax, and others