Jessica Erickson Email and Phone Number

- Devise and lead the execution of the marketing strategy that supports BDH's long-range goals- Create and manage budget to align with annual marketing plan- Oversee Marketing Assistant and Project Managers in RFP, proposal and professional qualifications submittals- Write and design content for marketing collateral, website and social media- Manage all brand exposure including sponsorships, award submittals, digital marketing and events- Leader of firm's wellness committee… Show more - Devise and lead the execution of the marketing strategy that supports BDH's long-range goals- Create and manage budget to align with annual marketing plan- Oversee Marketing Assistant and Project Managers in RFP, proposal and professional qualifications submittals- Write and design content for marketing collateral, website and social media- Manage all brand exposure including sponsorships, award submittals, digital marketing and events- Leader of firm's wellness committee and philanthropic initiative Show less

- Managed the firm's rebrand, leading to promotion to Marketing Manager - Produced responses to RFPs- Created interview presentations for multiple design teams- Created content for marketing collateral, white papers, blog posts

• Motivate Life Time members to reach their highest potential while coaching them to maintain proper form.• Plan and teach Warrior Sculpt , Gluteus MAXout and Upper RX while maintaining signature format brand standards.• Promote group fitness classes and Life Time on social media.• Create a positive atmosphere for class participants and promote living the healthy way of life.

• Devised and manage the annual marketing plan and budget.• Selected by the leadership team to assist with establishing the company’s strategic plan, vision, mission and values.• Team lead for the company’s strategic branding initiative related to repositioning the company in the commercial real estate marketplace.• Managed the budget and coordinated all aspects of booth set up and operation at the annual ICSC RECon trades how in Las Vegas attended by 35,000 business… Show more • Devised and manage the annual marketing plan and budget.• Selected by the leadership team to assist with establishing the company’s strategic plan, vision, mission and values.• Team lead for the company’s strategic branding initiative related to repositioning the company in the commercial real estate marketplace.• Managed the budget and coordinated all aspects of booth set up and operation at the annual ICSC RECon trades how in Las Vegas attended by 35,000 business professionals.• Created content for marketing brochures to promote retail properties and development projects using Adobe InDesign and Photoshop.• Planned and coordinated numerous networking events per year to build relationships with industry professionals.• Coordinated grand opening events for each new tenant in the company’s portfolio.• Wrote and distributed press releases to obtain media coverage and promote new tenants and development projects. Show less

• Planned, coordinated, promoted and implemented community events such as the Kids, Cops and Firefighters Fair, Holiday and Tree Lighting Event and Haunted House and Trick-or-Treating Event.• Managed the budgets for various advertising campaigns and community events.• Coordinated strategic marketing and advertising campaigns for nine shopping centers.• Conducted Merchants’ Association meetings at nine shopping centers to discuss advertising options, offer marketing suggestions and… Show more • Planned, coordinated, promoted and implemented community events such as the Kids, Cops and Firefighters Fair, Holiday and Tree Lighting Event and Haunted House and Trick-or-Treating Event.• Managed the budgets for various advertising campaigns and community events.• Coordinated strategic marketing and advertising campaigns for nine shopping centers.• Conducted Merchants’ Association meetings at nine shopping centers to discuss advertising options, offer marketing suggestions and develop strategic advertising campaigns with the tenants.• Designed and managed numerous social media campaigns to increase brand advocacy and community engagement.• Wrote and distributed press releases to promote new tenants and community events and obtained media coverage in the local newspapers and TV stations.• Created various promotional materials including postcards, posters and brochures using Adobe InDesign and Photoshop.• Proofed ad copy and article content for distribution via print and digital mediums.• Developed relationships with the media and acted as the spokesperson to share company news. Show less

• Taught Barre and High Intensity Interval Training to class participants of all levels at the fitness boutique voted Best Fitness Studio in Woodbury in 2015. • Motivated participants to achieve their fitness goals and live a healthy lifestyle.

• Assisted with the development and implementation of strategic communication plans.• Coordinated flash mobs at the Mall of America and Lund’s grocery store to promote Blue Cross Blue Shield of Minnesota’s “do.town” campaign.• Wrote and edited press releases, media pitches and case studies for various clients.• Created media lists, reached out to local and national media outlets to pitch client stories.• Monitored the media for client stories, filed media clips and created media… Show more • Assisted with the development and implementation of strategic communication plans.• Coordinated flash mobs at the Mall of America and Lund’s grocery store to promote Blue Cross Blue Shield of Minnesota’s “do.town” campaign.• Wrote and edited press releases, media pitches and case studies for various clients.• Created media lists, reached out to local and national media outlets to pitch client stories.• Monitored the media for client stories, filed media clips and created media recaps.• Developed meeting agendas, led client meetings, took meeting minutes and provided clients with meeting recaps.• Coordinated social media campaigns to create brand awareness and community engagement. • Researched conference locations for clients to give presentations. Show less

• Provided instructional and clerical support for two college professors.• Held office hours once a week to make myself available to students to help them gain a better understanding of class material for Human Communication Theory.• Graded papers, developed test questions and proctored exams.

• Participated in the design, implementation, and analysis of a stimulant abuse study.• Appointed by the professor to manage and coordinate qualitative in depth interviews with students who used prescription stimulants illicitly. • Following the evaluation of the data and research we collected, the findings were published in the International Journal of Communication and Health.