- Direction and establishment of marketing and advertising strategies.- Project management and task tracking with internal teams and vendors.- Negotiation and communication with vendors (media outlets and agencies), budget management, and progress tracking.- Identification of insights and establishment of metrics to meet KPIs.- Direction and definition of guidelines for audiovisual content projects across various media platforms.ACHIEVEMENTS:Development of new… Show more - Direction and establishment of marketing and advertising strategies.- Project management and task tracking with internal teams and vendors.- Negotiation and communication with vendors (media outlets and agencies), budget management, and progress tracking.- Identification of insights and establishment of metrics to meet KPIs.- Direction and definition of guidelines for audiovisual content projects across various media platforms.ACHIEVEMENTS:Development of new business opportunities for Picci Co (selling advertising space in media). Creation of partnerships and agreements with media outlets. Show less

- Direction and development of content and communication strategies.- Creation of printed, digital, and audiovisual content (videos, press releases, speeches, scripts, creative copy, and content).- Establishment of strategic partnerships and sponsorship management.- Collaboration with influencers, forming partnerships, and organizing campaigns.- Budget management, planning, and execution of advertising campaigns. Coordination with agencies and media outlets.ACHIEVEMENTS:… Show more - Direction and development of content and communication strategies.- Creation of printed, digital, and audiovisual content (videos, press releases, speeches, scripts, creative copy, and content).- Establishment of strategic partnerships and sponsorship management.- Collaboration with influencers, forming partnerships, and organizing campaigns.- Budget management, planning, and execution of advertising campaigns. Coordination with agencies and media outlets.ACHIEVEMENTS: Sponsorship of Festival Marvin, establishment of a strategic partnership with Playboy magazine, and the launch of the first canned wine, D-Vino. Show less

- Customer service and follow-up on communication campaigns for Amazon Alexa and Wildfork.- Project management and task tracking with internal teams and suppliers.- Contact with suppliers, budget management and follow-up.- Detection of insights and establishment of metrics to meet KPIs.ACHIEVEMENTS: Acquisition of the Alexa Hub project.

• Manage and implement the Domino's Pizza Communication Strategy and aligned with Alsea's Global strategy through Agile methodologies to ensure alignment and maximize opportunities to create brand awareness.• Develop and implement corporate and consumer external communication strategies.• Provide day-to-day media relations and engagement, manage executive communications, and consumer campaigns.• Direct and manage the production of graphic and audiovisual content with agencies to… Show more • Manage and implement the Domino's Pizza Communication Strategy and aligned with Alsea's Global strategy through Agile methodologies to ensure alignment and maximize opportunities to create brand awareness.• Develop and implement corporate and consumer external communication strategies.• Provide day-to-day media relations and engagement, manage executive communications, and consumer campaigns.• Direct and manage the production of graphic and audiovisual content with agencies to ensure ROI.• Develop and drive announcements, campaigns, partnerships, program updates, and more• Generation of content and writing of press releases, speeches for directors, scripts, among others.• Logistics, production, and execution of virtual and face-to-face corporate events (conferences, awards, festivities, anniversaries, reports, among others).• Management of internal communication media (Workplace, newsletter, intranet, screens) and scope measurement.• Evaluate and report results at both, local and global level, sharing best practices and insights to improve.Achievements:• Launched of the Dominotas Newsletter for Franchises and sales program: “Rally with Salsa in the Veins”. Show less

• Direct and establish the Communication and Institutional Relations strategy with institutions and companies.• Leading a team of 5 direct reports.• Research of media outlets, reporters, editorial calendars and special issues to identify coverage opportunities.• Generate strategy, development, and execution of communication campaigns.• Establish guidelines and content production for internal media such as: screens, weekly newsletter, announcements, and WhatsApp.• Manage… Show more • Direct and establish the Communication and Institutional Relations strategy with institutions and companies.• Leading a team of 5 direct reports.• Research of media outlets, reporters, editorial calendars and special issues to identify coverage opportunities.• Generate strategy, development, and execution of communication campaigns.• Establish guidelines and content production for internal media such as: screens, weekly newsletter, announcements, and WhatsApp.• Manage communication with agencies, freelancers, and measurement agencies to manage reporting tools and reports (daily, weekly, monthly, annual reports)• Establish partnerships with universities, companies, civil society organizations and professionals to generate alliances, agreements, and collaborations.• Logistics, production, and execution of face-to-face and virtual corporate and wellness events.• Management and monitoring of reports and activities of Corporate Social Responsibility.• Internal communications strategy, including keeping employees updated on regular marketing and communications activitiesAchievements:• Obtaining the “ESR” (Social Responsibility Certificate) 2019 badge and strategy and execution of the Wellness campaign during the health emergency, making an alliance with 66 professionals who gave talks for collaborators. • Organized 66 online sessions with more than 1,500 attendees. Show less

• Direct communication campaigns and establish the strategy, production, and innovation of internal media. • Ensure daily, weekly, and monthly media performance reports are delivered to cross-functional partners and leadership• Manage logistics of corporate events and Integration Meetings of 586 Service Offices and 230 branches.• Analyze metrics and reports of campaign results and impact.• Contact with internal stakeholders to identify communication needs.• Content structure… Show more • Direct communication campaigns and establish the strategy, production, and innovation of internal media. • Ensure daily, weekly, and monthly media performance reports are delivered to cross-functional partners and leadership• Manage logistics of corporate events and Integration Meetings of 586 Service Offices and 230 branches.• Analyze metrics and reports of campaign results and impact.• Contact with internal stakeholders to identify communication needs.• Content structure and information collection for the GPTW Ranking.Achievements:• Digitization of the media, savings of $800,000 per year. Development of mobile app and digital magazines. • Increase the Communicate category of the GPTW from 80 to 92 points. Show less

• Generation of digital strategy and Project Management of digital accounts.• Manage client portfolio: Pepsi, Gatorade, Jumex Fresh, Epura, Philips, Atún Dolores, Lenovo, Vivus México, Covergirl, Max Factor, Kipling, Renault, Ting, Asus, Jumex Fresh, Starbucks.• Preparation of quotes, budget spending control and billing follow-up.• Attention to external and internal clients, dealing with suppliers and agencies.• Generation of presentations for new and current… Show more • Generation of digital strategy and Project Management of digital accounts.• Manage client portfolio: Pepsi, Gatorade, Jumex Fresh, Epura, Philips, Atún Dolores, Lenovo, Vivus México, Covergirl, Max Factor, Kipling, Renault, Ting, Asus, Jumex Fresh, Starbucks.• Preparation of quotes, budget spending control and billing follow-up.• Attention to external and internal clients, dealing with suppliers and agencies.• Generation of presentations for new and current clients.• Lead the team in the implementation of digital campaigns, media plan supervision, budget management and result reports.• Supervision and control of deliverables (campaign artwork, videos, websites, media plan) and establishment of metrics, follow-up, and interpretation with the client. Show less

• Lead the Social Media team in the implementation and monitoring of campaigns.• Manage account portfolio: La Comer, PRD, Senasica, SEP, PAN, Revista Neo, Semarnat, Toyota. • Direction of Social Media strategy, establishment of KPIs and generation of reports.• Generation of proposals for new clients, as well as presentation with the client.• Attention to external clients, dealing with suppliers and agencies.Achievements:• Generation of pitch strategy won by La Comer… Show more • Lead the Social Media team in the implementation and monitoring of campaigns.• Manage account portfolio: La Comer, PRD, Senasica, SEP, PAN, Revista Neo, Semarnat, Toyota. • Direction of Social Media strategy, establishment of KPIs and generation of reports.• Generation of proposals for new clients, as well as presentation with the client.• Attention to external clients, dealing with suppliers and agencies.Achievements:• Generation of pitch strategy won by La Comer and PRD (2012 presidential campaign). Show less

- Audience analysis and KPIs, Digital Research.- Generation of social media strategies and presentations- Establishment of KPIs and report generation