Jessica Evans Fark Email & Phone Number

New York, Ny, Us

Current: Integrated Lead, HP EMEAWhile based in London, I have focused on the following roles:ASICS: Global Integrated Marketing Lead, Nissan: Global Digital Lead, PayPal: UK Social & Influencer Lead, Taco Bell: Integrated Comms Lead.In Seattle, I enjoyed working in the following roles:Samsung Mobile: Newsroom Global Lead, Starbucks: Digital/Newsroom Global Lead, Viking Cruises: Global Digital Lead, Savers, Tree Top, and Travel Portland: Integrated Marketing Lead.

New York, Ny, Us

Created and led dynamic digital strategies for clients including Starbucks and Microsoft. Provided thought leadership to staff and clients about trends, best practices, project management and vendor partnerships. Led integrated teams and directly managed account staff in the Seattle and Portland offices. Provided strategic leadership in key business development wins that played a vital part in advancement of agency growth across technology, consumer and corporate/public affairs sectors. -Doubled digital practice staff in both the Seattle and Portland offices over the course of 2 years.-Developed social business strategy, production and search specialties in the Seattle and Portland offices by educating business development, account and project management staff.-Fostered multiple, large accounts including Savers, Samsung Mobile, Starbucks, and Viking Cruises.

New York, Ny, Us

Significantly elevated traditional agency by helping develop and lead a digital practice in the Pacific Northwest whose work secured and grew the region’s core client offerings and accounts. Served as thought leader in areas of digital strategy, social media and integrated marketing. Won and led digital strategy for key accounts including Skype.-Developed social content playbook used as both internal resource and business development tool; presentation requested frequently and used by offices worldwide.-Partnered with recruiting department to attract and hire “nontraditional” staff. -Initiated the PNW’s first integrated client teams that included specialists from strategy, analytics, creative, planning, and production. Integrated digital offerings into agency process and socialized briefing process to inspire insight-driven, stellar work.

New York, Ny, Us

-Oversaw complex digital and social media programs.-Led account team and junior reports.-Counseled clients on integrated communications strategies.-Managed multiple facets of client programs including strategy development, campaign execution, community management, and analytics and reporting.-Fostered opportunities to develop business.

Bellevue, Washington, Us

-Oversaw a 2+MM project portfolio consisting of multiple digital web development projects. -Partnered with senior leadership on organizational best practices and team management.-Motivated and led account, creative, production and technology teams to drive client initiatives ensuring on time delivery.-Planned and coordinated internal and external resources, including vendors and development partners throughout all stages of the project lifecycle. -Proactively handled dependency, risk/issue management, and problem resolution.

Bellevue, Washington, Us

-Planned and implemented experiential campaigns and collateral for technology, healthcare, consumer, public affairs, and environmental clients.-Managed logistical planning, scoping budgets and tactical execution on a broad range of integrated communications projects.-Oversaw and executes gold-standard client management efforts including client relationship development, strategic counsel and problem-solving.-Owned creative strategy for proposals, concepts and designs.-Continually built expertise on a wide range of digital and experiential strategies and tactics.

Bellevue, Washington, Us

-Envisioned, designed and implementeds online campaigns and marketing tools for various technology and consumer clients.-Brought concepts to life through a combination of design, Web development and multimedia production.

Bellevue, Washington, Us

-Contributed to the development of Waggener Edstrom (WE) as a multi-disciplinary communications agency with digital expertise.-SupportedWE’s development as an industry expert on digital communications by contributing to research, brainstorm sessions and presentations. -Managed projects including 15 online videos, three virtual events and 10 podcasts. -Provided PR counsel, specifically related to new media, to internal and external clients.-Wrote portions of digital communications plans and new business pitches.

Bellevue, Washington, Us

-Contributed to innovation, creation and promotion of digital communications IP through internal and external marketing campaigns including social media, webcasts, podcasts, online videos, websites and interactive presentations.-Contributed to the creation of Integrated Influence (WE's audience-centric planning initiative) as a part of WE's Innovation Communications branding.-Contributed to the development of agency IP including the innovation context whitepapers, Digital Communications Playbook, online video whitepaper, and blogging, podcasting, sizzle reel, digital press release, and virtual events best practices documents for both internal and external use.

Bellingham, Wa, Us

-Supported account teams in daily activities and deliverables including message workshops, master narrative assignments, brand engagement, social media campaigns and stakeholder mapping exercises.-Created branded channels and content for clients including online videos, websites, e-mail newsletters, whitepapers and blogs.

New York, New York, Us

-Managed multiple small or medium-sized projects simultaneously. -Developed communications plans and implements public relations tactics. -Incorporated strong research, writing, editing and client interaction skills across projects.

Master Of Business Administration (M.B.A.), Organizational Leadership

Journalism; Political Science, Public Relations, Advertising, And Applied Communication

Education record