Jessica Feaster Email & Phone Number

Greater Denver Area

As Director of Marketing and Owner of Feaster Realty, I bring over a decade of marketing experience to buyers and sellers, working tirelessly to get your home sold quickly for a desired price. Specifically, I am focused on:• Using the most current and effective tools to market your property, utilizing my past experience as Director of Marketing at one of the nation's largest website.• Designing and delivering beautiful print and online sales information for your home.• Analyzing and targeting the most-likely buyers for your specific home by finding the most fitting avenues and messages.• Producing quality and plentiful high-resolution photos, driving qualified buyers to see your home in-person.• Creating up-to-date and effective listings on the MLS, Zillow.com, Trulia.com, Realtor.com, FeasterRealty.com and more.• Taking advantage of my experience as a visual artist for the staging of your home, print pamphlets, photos, and more.• Creatively using social media platforms as well as innovative, out-of-the-box solutions to boost awareness of your home.• Being a people person, I love getting to know each client individually, working with their schedule and preferences. Ultimately, I want the entire real estate process to be as smooth and even as fun as possible! As an owner, my work and passion go beyond just the marketing. All of us at Feaster Realty are invested in every single client and work hard to ensure that they receive best-in-class real estate services, from start to finish.

Greater Denver Area

• Visual arts teacher at Skinner Middle School in NW Denver's Highlands neighborhood• Guiding high-poverty, urban 6th, 7th and 8th grade students helping them become better artists and people. • Leading yearbook class with a focus on digital photography and online tools.• Teaching weekly yoga class to students.

Greater Denver Area

• Integral member of the MapQuest executive team, helping to shape the strategy for the brand, marketing and product plans• Launched and optimized MapQuest’s email marketing program, including editorial, transactional and ecommerce emails with above industry average open, click and on-site engagement rates• Managed and mentored team members including brand and social media marketing managers• Ran multi-device campaigns to convert online users to mobile through integrated product features and takeover interstitials, resulting in 393% week over week increase in iPhone app downloads• Led 3rd party user study to gain insight on current, lapsed and non-MapQuest users, ultimately shaping the product roadmap• Designed and managed personalized marketing, including emails based on user actions made on responsive designed website

Denver, Co

• Managed the strategy, implementation, and optimization of all brand and product marketing efforts including multiple company websites, ad campaigns, email campaigns, promotional videos, social media and SEO/SEM• Led the successful rebrand and relaunch of MapQuest.com, one of the web’s most well-known brands and visited sites, by working closely with the PR agency, exec team and parent company• Accomplished significant uptick in social media presence as measured by followers, including a 500% increase in Facebook followers, by shifting the content as well as running several popular, brand relevant sweepstakes• Managed SEO-optimized company blog through coaching product managers and writing blog posts• Increased mobile downloads by 40% at South by Southwest through branded buses in high traffic areas, man-on-the-street giveaways, and advertisements in printed event guide• Concepted and executed the company’s most successful giveaway, Free Gas for a Year Sweepstakes, as measured by over 750K visitors, enabling MapQuest to meet its end of year UV goals• Company spokesman for live TV interview airing on NBC affiliate news

• Played integral role in reaching the department’s annual goal of $25MM, including increasing the sales of MapQuest’s lead ad product by 500% • Created and maintained MapQuest’s public-facing online media kit, including copy, images and flow of site• Responsible for the department budget, including allocation and organization of events• Gathered and analyzed data, using Nielsen, comScore and internal tools, to present to executives• Managed third party partnerships to implement projects such as microsites and sweepstakes• Generated sales marketing collateral to support the sale of MapQuest online media, including PowerPoint presentations, mass email communication, printed material, blog posts, case studies and branded promotional items

• Managed the development of creative elements such as logo design, brand guidelines, website creation and advertisements for new as well as existing brands• Tracked and analyzed the success of full ad campaigns as well as the unique creative within each campaign• Daily client interaction to ensure that all elements met the client’s performance goals• Managed print, television and outdoor advertising campaigns for both consumer and B2B companies like Mizuno USA, Hitachi Power Tools and Paces Ferry Realty• New business pitch preparation, including concept sessions and presentation design

· Negotiated rates and customized opportunities in an effort to maximize total sales. · Developed relationships with existing as well as newfound clients, primarily in the travel category. · Full knowledge and representation of seven publications, including Travel + Leisure, Better Homes & Gardens and

· Planned, negotiated and monitored media plans for major companies, including The Ritz-Carlton, James Hardie Building Products and DOW Chemical. · Managed annual budgets, ranging from $50K - $2MM, for national and local brands. · Analyzed print, outdoor and radio opportunities to provide recommendations and develop tactical programs.

Ba, Communication & Fine Arts

Education record

· Semester abroad program, Classes taught in Spanish