Lead all business, operations, production and client service of the Bureau Betak in the US.

Event Production & Design for various brands within luxury, retail and the private sector.Clients List includes (Past & Present):21 Buttons, ASOS, Bonpoint, Bustle Media, Cherry Bomb, Coty, Departures, ELLE, Equinox, Hermes, INSPR, Janie & Jack, Kilroy, Kim Crawford, Marc Jacobs, Maison Margiela, Marie Claire, Ruffino Wines, Svedka, Victoria's Secret, Westfield

Responsible for launching the GUESS?, Inc. Public Relations and Special Events Department for the US and Canada, including directing staff in all aspects of media outreach for the GUESS by Marciano, GUESS Young Contemporary and G by GUESS brands for men and woman; designing and executing in-store opening and image events; and, developing partnerships to promote brand awareness.• Key Public Relations Achievementso Managed a PR budget of $1.1 million/year and motivated a team of PR professionals based in New York.o Guided PR team efforts on all film and television opportunities, celebrity dressing for the GUESS by Marciano line, in-store special event PR, new product launches and corporate stories.o Produced and designed the editorial look book for editor outreach twice yearly, which increased GUESS editorial by 95% since 2006.o Developed, designed and oversaw the New York PR Showroom, consisting of a full sample line of GUESS Collections for Men and Woman.• Key Special Events Achievementso Managed a Special Event budget of $800,000/year and motivated a team of Event professionals based in Los Angeles.o Created and implemented high end in-store event concepts with magazine added value and established partnerships such as local and/or celebrity hosts and charitable initiatives, which elevated brand image, maximized ROI and resulted in the highest grossing GUESS and GUESS by Marciano retail events in history. o Developed key brand exposure event partnerships in top markets, including the Toronto International Film Festival, gifting suites at the MTV VMA Awards Style Villa, Much Music Awards, Movies Rock image event, Golden Globes and South-by-Southwest Music Festival.o Personally oversaw the planning of the GUESS Inc One World One Brand global meeting, a three-day conference with over 650 guests from around the world.

Responsible for all aspects of development, production and budget maintenance of 30+ regional store events annually, including cocktail receptions, dinners & luncheons, LVNA America’s Sales Meeting, new product launches and LVMH Fashion Group Corporate events.• Executed some of the highest grossing store events in company history by utilizing event marketing tools to increase awareness, customer base and profitability.• Produced the Louis Vuitton Historical Garden Maze in five major US cities, and coordinated all high profile Image events, including the Louis Vuitton 150th Anniversary, the Louis Vuitton United Cancer Front Gala and all global store openings.• Developed and maintained partnerships with various charity groups, including amfAR, Project Angel Food, UNICEF and many other charities across the country.• Managing the Special Events Coordinator on all day-to-day and event-related tasks.

Freelance· Worked with a production team in the development, design, implementation, management and execution of the 2002 Golden Globes/New Line Cinema post-party and the 2002 GRAMMY Awards (arrivals and press area).· Coordinated event budgets and collaborated with the design team on theme and style.· Handled all vendor contracts, fire permitting and street closures.· Oversaw production timelines and supervised production team members on site.

Coordinated all logistical aspects for the following events: USTOA, Travel + Leisure Market Watch Summit, Travel + Leisure’s 30th Birthday celebrations (including New York, Los Angeles and San Francisco), PATA, ASTA, World’s Best Awards and other small events throughout the year.• Researched and developed creative and innovative design elements for event themes, invitations, gift bags and décor – used to heighten and expose Travel + Leisure’s brand image.• Conducted all site inspections, interfaced with all event vendors and assisted in general budget maintenance.

· Planned and executed special events, including movie screenings, dinner cruises and parties for more than 200 attendees. · Collaborated with promotional partners such as the LA Dodgers, Legoland and Perks.com in support of marketing campaigns to drive network subscriber growth and revenue. · Developed and implemented customized point of sale training programs focuses on network branding and programming. · Designed and implemented creative customer care incentive programs to help maximize company revenue. · Created promotional items to make events and activities more interactive, entertaining and exciting. · Defined a team process to effectively coordinate the efforts of six people to best service major regional accounts.