Jessica Ferrell, Mba Email & Phone Number

Portland, Or, Us

- Lead the development of AI Office change strategies focused on driving organizational transformation and behavior change.- Design and implement stakeholder engagement plans to ensure effective communication, program activation, and buy-in for AI-driven initiatives.- Collaborate with Global Talent Management to uncover new learning opportunities tied to AI advancements and solutions.- Continuously monitor and assess the impact of change across global teams, markets, and diverse personas, including sellers, technologists, creatives, and executives.- Proactively identify and manage risks related to the adoption and sustainability of AI-led transformation efforts.

As a Principal Consultant at Slalom Consulting, my role centers on building and nurturing client relationships, leading consulting engagements, and providing strategic guidance to solve complex business challenges. I also contribute to business development efforts, drive thought leadership, and support the professional development of consultants within our team.Industry: Retail Role: Business Strategist • Advised newly prompted VP on organizational strategy roll-out. Created workshop moments for VP to work with his senior leaders for feedback, co-creation and roll-out. Industry: Utilities Role: Program Change Manager• Joined a $120 million program aimed at modernizing utility meters and technology infrastructure, immediately addressing critical errors and communication gaps with strategic crisis communications and field resource guides.• Led stakeholder impact mapping workshops and developed a tailored change and communications strategy across the organization, from executive leadership to field teams, emphasizing customization and standardization of communications to manage project timelines effectively.

Portland, Oregon Metropolitan Area

Co-leading the Human Centered Design capability for the Portland market, playing a critical role in driving client success through the development and delivery of tailored capabilities and solutions, while also contributing to thought leadership and fostering a culture of innovation within the organization.Industry: Global Footwear & ApparelRole: Chief of Staff - Global Director Manufacturing Excellence • Led a transformative initiative with senior manufacturing leaders to overhaul organizational culture, optimize employee experience, and enhance leadership capabilities, resulting in improved operational efficiency and employee engagement.Industry: Global Footwear & Apparel Role: Program Design + Research, Team Lead• Developed and implemented a comprehensive program impacting 3000+ employees globally, tailored through extensive research and strategic alignment with client objectives, fostering a culture of continuous improvement and innovation.• Fostered strategic partnerships and provided executive-level guidance, facilitating the adoption of cutting-edge operational models and technologies.

Portland, Oregon Area

Working across industries in brand storytelling, communications, change management, service design and employee experience.Industry: Insurance Role: Change Communication Manager

Portland, Oregon Area

• Developed business acumen course for opening and running a successful beverage business• Creating an exceptional customer experience, building a brand, training a team and maximizing profits• Course is completely online, requiring digital meetings, remote course management and intentional student online communication strategieshttps://www.pdx.edu/cepe/bb406-pub-tasting-room-management

Portland, Oregon Area

• Creating narratives and building personal brands for senior leaders and executives• Media training and content creation plans to tell your story and increase your presence• Through career research, interviews and workshops we work together to identify your storytelling pillars and craft your professional story

Remote - Bolt Threads Subsidiary

• Selected to manage new brand launch, market research, and recruit marketing team• Managed Project Manager for all timelines, workflows and team initiatives• Worked with UX and design team to launch eCommerce site, managed all web experience additions • Managed remote team that increased sales month over month by 60% from March launch to November 2019• Budget management, P&L and Sales reporting for department • Worked with the Creative Director to execute retail events and product campaigns in NYC, LA and SF, establishing 20+ strong influencer relationships• Managed Customer Experience and Community Management team

Portland, Oregon

• Managed photo and video production projects for 6 product launches, partnerships, and exhibitions• Created content with Best Made Co and Bolt Threads product designers, published in Gear Patrol• Managed marketing campaigns for 4 product drops, all selling out, generating $190K+ in revenue• Launched Instagram account, grew to 11k followers in 18 months. Managed all social media accounts• Worked with Stella McCartney’s team to execute events at MoMA and Victoria & Albert Museum exhibition openings • Created thought leadership strategy for CEO, CSO & VP Product on personal social media

Portland, Oregon

Greater New York City Area

• Reported on integration progress, remote team management, department results and resource needs• Produced 2018 Holiday catalog: managed 10-day shoot logistics, budget, sourced talent, secured locations, and acquired permits • Developed social media strategy for 2018, hired and trained Community Manager• Created influencer campaigns for new product launches, grew network by 50%

Customer Experience • Develop messaging and brand identity structure• Build teams of creatives for new product launches• Conduct market research• Train staff on brand standards• Developed Go to Market Strategy for product launch• Developed brand voice, identity and storytelling map• Managed content creation for product launch and eCommerce release• Point of contact for partnerships and design collaborators• Developed "out of box experience" for DTC operations

• Recruited talent, managed creative contractors and conducted onsite, on-camera interviews• Managed budget and ensured timely delivery of projects to the director for approval• Managed creative process, storyboarding and post-production editing for video content

Portland, Oregon Area

• Conducted primary market research through interviews of target market influencers• Created influencer strategy structure, communications tactics, and relationship management software recommendations• Worked with the analytics team to create targeted digital marketing strategies and best practices for the brand launch• Present bi-weekly on findings, project strategy and status reports to CMO and client lead

• Built and executed social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification• Generated, edited, published and shared daily content that built meaningful connections with the target audience• Collaborated with marketing team members to manage editorial calendars• Captured and analyzed the social data/metrics, insights and best practices

Portland, Or

Portland, Or

• Worked with Executive Director to develop Alumni brand, and platform across all media outlets• Managed Twitter, Facebook and LinkedIn accounts with branded voice• Worked with the Board of Directors, Career Services, and Student Outreach to design creative marketing materials• Prepared marketing strategies for events 3 to 6 months out• Used Adobe Creative Suite, Emma Email Marketing, and Drupal website management software

Rockport, Me

• Managed weekly alcohol cost, inventory and sales - exceeded sales goals for 6 months • Managed staff of 20 bartenders, servers, runners• Managed VIP Reservations• Cultivated relationships with local beverage vendors, brews and wine importers• Crafted cocktail, beer and wine menus using local and seasonal ingredients• Worked with Head Chef to utilize farm inventory for kitchen and beverage collaborations

Greece

• Managed travel for Director and 16 students in Greece• Organized and negotiated housing accommodations and pricing for students and self• Ensured student attendance at departure points, class and exams• Organized and negotiated pricing for all program banquets and feasts• Organized, shopped, and cooked for professor/student on-site picnics

Chicago, Illinois, United States

Greater Chicago Area

• Recruited advocates to attend National Breast Cancer Coalition Advocacy Conference in Washington, D.C.• Researched and documented legislation concerning the breast cancer community and suggest ways for Y-ME Illinois to advocate for legislative priorities. • Monitor daily local and national media and create clip reports of stories pertaining to Y-ME, national health care and legislative issues. • Contact and maintain communication with Illinois legislators. • Assist with developing relationships with local media.

• Assistant to the Director of Marketing, August 2004 - 2007.• Personally worked with the Lake Forest City Chamber of Commerce, promoted town-college relations.• Conducted school and community surveys on business relations. • Organized and promoted meetings between college and business leaders. • Design and create weekly Lake Forest College Campus Events Calendar.• Maintain, classify and organize articles from local and major news publications throughout the year.

Master'S Business Administration, Marketing

Activities and Societies: NetImpact, VP Marketing Women in Business

Ba, Sociology, Philosophy

Activities and Societies: National Sociological Honors Society American Mock Trial Association Student NewspaperTop 25 Seniors, Lake.