Jessica Farmer Email & Phone Number

Taking your content to the next level with strategic vision, a commitment to clarity and an eagle eye for detail.I'm a fastidious editor and proofreader, with an eagle eye for detail and a borderline obsession with clarity! My bar for quality is *high* and I am committed to ensuring that the content I create meets the highest editorial standards and delivers on all of its objectives.With senior content marketing roles under my belt in both the B2B/B2C SaaS industry and the online learning world, I can bring deep insight, technical expertise and vision to a wide range of initiatives, including:- High-value, SEO-friendly website content, such as blog posts and guides- Thought leadership content, such as whitepapers, reports and e-books- Case studies - Product support/Knowledge Base content

Supporting the transformation of Revenue Grid’s content operation into an efficient, effective and successful strategic marketing function. This role involved:- Developing and executing a comprehensive content strategy that aligns with business objectives and Revenue Grid’s target audience, focusing on brand awareness, thought leadership, lead generation and customer upselling.- Collaborating with cross-functional teams and subject matter experts to create and distribute effective and engaging content such as blog posts, whitepapers, case studies, webinars and social media posts.- Editing and proofreading content to ensure consistency of brand tone of voice, editorial standards and messaging across all channels- Providing constructive editorial feedback to content writers to support their professional development.

Establishing a dedicated content marketing function for the world’s number-one case interview preparation platform. This role involved:- Setting best practice guidelines for the successful development and production of digital content- In collaboration with senior stakeholders, devising an SEO optimisation strategy for blog content, and leading on its execution - Writing and editing a high volume of SEO-optimised blog content to answer users’ questions and promote CaseCoach’s product offering- Creating frameworks and processes for planning and managing the production of content- Ensuring the editorial quality of content across CaseCoach’s website and online learning platform through laser-focused editing and proofreading

Edinburgh, Scotland, United Kingdom

Leading FreeAgent’s dedicated content marketing team to deliver on the company’s objectives to acquire, convert, retain and educate customers through the use of content. This role involved:- Having overall responsibility for the management of the content team, including line management of senior line managers- Designing and overseeing the production of a high-volume output of content - including blog posts, guides, whitepapers and Knowledge Base articles - and safeguarding editorial quality- Developing processes and frameworks that help the content team succeed and achieve the highest editorial standards- Designing structures to make best use of the team's skills and resources, and to support business objectives effectively- Developing strategies for using content to support multiple commercial objectives- Creating frameworks for reporting on content performance

Edinburgh, Scotland, United Kingdom

As below, with line management responsibilities.

Edinburgh, Scotland, United Kingdom

These earlier roles focused on creating and managing a wide range of content for FreeAgent’s B2B and B2C audiences, including blog posts, thought leadership content such as whitepapers, and Knowledge Base content.

Edinburgh, Scotland, United Kingdom

Creating a wide range of written, audio and video content for GoodPractice’s online learning toolkits and e-learning products for leaders and managers in organisations.

Edinburgh, Scotland, United Kingdom

Connecting HR professionals in Edinburgh with new career opportunities.

Ma (Hons), English Literature

Education record