- Interface with county businesses through company visits, survey administration, facility tours, ribbon-cutting and groundbreaking event organization, and involvement in local organizations such as the Brambleton Area Business Association and the Roanoke-Blacksburg Technology Council; serve as a central point of contact for technical assistance - Revamped existing business survey to increase effectiveness and efficiency, and identify issues and assistance opportunities- Develop and execute business workshops and events in conjunction with the City of Roanoke; select topics, coordinate with partner agencies to develop programming, promote events through website, newsletters, press releases, radio interviews, community calendars, and local partners, and lead day-of event execution- Design monthly newsletter using Constant Contact, including acquisition of content from resource partners and businesses- Produce monthly 10-15 minute television segment highlighting businesses, events, and resources- Serve as an administrator for the Roanoke County, Virginia Facebook page, updating with relevant news and events- Evaluated various customer relationship management platforms to improve data efficiency and information analysis

• Coordinate with the EDA’s advertising agency to perform website updates, social media outreach, direct mail and email campaigns, and other electronic marketing initiatives• Assisted with the implementation of the Salesforce electronic CRM platform for record management and reporting from hard copy files; eliminating redundancies, updating existing records, adding new companies and projects, consolidating information, and coordinating with Salesforce administrators at Greater Richmond Partnership (GRP)• Plan and conduct prospect visits; arrange real estate appointments, meetings with other companies, government officials, and meet with prospects as necessary• Coordinates the completion of real estate searches, questionnaires, RFPs and RFIs for prospects, consultants, and allies• Work with the GRP and Virginia Economic Development Partnership as necessary in responding to information requests

• Analyzed international macro-market and micro-market trends and data for premium eyewear and other product concepts• Organized market data creating 200% better accuracy and consistency in data being used across departments and served as subject matter expert for market information• Developed 12+ presentations for external marketing of the company, our assets, and technologies; presentations were tailored to potential investors and partners from industries with different interests globally • Worked with CMO and CEO implement the global strategy, managing the marketing programs that drive global demand for Empower eyewear• Analyzed brand performance, competitiveness, product trends and distribution; and trade/consumer reactions in the marketplace, developing global brand identity and product strategies accordingly• Worked with the sales teams to identify and implement appropriate sales and pricing strategies based on personal knowledge, general market data, and research conducted both internally and through 3rd party research firms• Coordinated development and execution of marketing activities and initiatives to ensure successful launch, including working with 3rd party agencies in the U.S. and Europe on project planning and tracking• Collaborated with team members in sales, design, operations, and other areas to execute global marketing plans• Assisted acting CMO and VP of Finance with financial projections and budgeting process• Managed the marketing department’s budgets and financials, including budget allocation, expense tracking, and coordination with 3rd party agencies to ensure effective use of funds

• Greeted and served four tables per hour, averaging $75 in sales per table and 20% gratuity• Carried out the essentials of fine dining experience, including customer service, wine presentation, and wine pairing

Sales Associate • Greeted and assisted 15 customers per hour with their specific clothing needs• Created an atmosphere of loyalty through personal connections and over 75% participation in AE Rewards programLead Denim Expert • Well versed in knowledge of sales practices and denim collection, including manufacture processes, denim fits, and styles of the jean collection • Trained other sales associates in improving sales tactics and expanding denim knowledge to address each customer’s concerns and needsShift Leader • Managed sales, overseeing cashiers and customer service while manager not on sales floor; advanced training on all aspects of cash and wrap area and daily business statistics

* Greeted patients and assisted the dentist with procedures* Orchestrated a new organizational system for record keeping* Communicated with insurance companies regarding patient coverage and claim status* Involved with financial operations and administrative tasks* Case treatment presentation