Led all visual design and user experience initiatives for their SaaS product used by hundreds of major world- class brandsOptimized 40% of Amazon's listings by leading the product vision and design for multiple net new AI content creation featuresPartnered with the library team to implement new components, ensuring alignment with their product's evolving needs

Managed and contributed to the end to end design vision for their daycare consumer marketplace and provider business toolingCollaborated cross-functionally with engineering, stakeholders, marketing, and data analysts to design and implement a new extracurricular platform connecting parents with camp and activity providersLed the discovery process and designed a series of A/B tests, resulting in a 29% increase in basic to premium conversion rate. Utilized insights to address drop-offs in the enrollment funnel and optimize their onboarding flow

Defined and executed strategic initiatives for design solutions through user research methods with content creators and business unit leadersContributed to a 59-point increase in NPS by designing multiple 0-1 self service features including analytics dashboards, profile experiences, and job boards

Led all research initiatives including design sprints, users interviews, and confirmation testing by following iterative product development principles and human-centered design thinkingReplaced ad hoc workflows with product experiences that provided baseline metrics and cost savings for the business

Conducted and synthesized qualitative and quantitative data from user interviews, site behavior, and product analytics in order for engineering and stakeholders to make product roadmap decisions

Designed prototypes and first click user tests to synthesizing data that defined the information architecture Defined the user stories for the minimum viable product based on user research dataPaired with engineering for all user interface implementations

Led creative production, branding, and content design for contract clients such as Arie, Gary V, Hyundai, Warner Chappell, Hewlett-Packard, and more

I ran digital marketing for a commercial production company that targeted tech start ups.

I've written and created music content for international brands like Hyundai, Hewlett-Packard, Aerie, and Gary V. You can hear my music featured from independent films to influencer Instagram videos to Youtube videos reaching 7 million viewers.

My beginning role at Artist Growth was to create content and manage all of their social media accounts. During my time there, I merged into the role of marketing specialist where I created and produced online marketing content as well as tracked social metrics and analytics.