I help Real Estate Developers and Owners align their investments with risk management solutions, including alternative financing options like Escrow Deposit Bonds.

•Managed the company’s digital marketing and advertising functions, generating millions of dollars in revenue; crafted the vision for direct-to-consumer (DTC) brand growth, including setting budgets, growth targets, and goals; utilized various tools and platforms to achieve KPIs; boosted YoY revenue by 19% despite the budget reduction in June 2022•Revolutionized the brand within the set budget and constraints; built the entire eCommerce strategy, from benchmark to attribution for each digital channel, including process alignment, campaign development, brand storytelling, and advanced tracking and analytics; achieved consistent brand growth, increasing YoY revenue by 81% in 2020-2021•Oversaw digital marketing and eCommerce for Natierra.com and Amazon Vendor Central; built and managed the website, including creating merchandising and promotional strategies; monitored performance channels and analytics to identify and address gaps; launched new products for the website; increased the email list by 11K emails and social followers by 8K•Led the execution of several digital marketing campaigns for a new product line; launched a new website and rebranding strategy to establish the product’s identity and influence customer perception; executed retention marketing and direct response campaigns, such as SMS, that generated an average conversion rate of up to 14.9%; secured repeat customers•Established digital business plans and long-term growth initiatives using analytics and financial metrics; created regular sales reports for the CEO and CFO to evaluate and measure eCommerce performance against the set goals; enabled better decision-making in terms of upcoming marketing plans and business partnerships•Facilitated organizational development; hired and managed staff; set up more streamlined processes and standards; researched, identified, and deployed systems and tools, improving existing processes related to shipping and fulfillment; boosted sales performance by 130%YoY

•Managed every aspect of the business, from marketing operations to business development; set yearly sales goals and executed several marketing assets in collaboration with the creative director and agency; facilitated the relocation of the retail store to target a wider B2C audience; increased monthly sales by thousands of dollars in 2018 •Redefined the brand; oversaw the development of season content themes ensuring they communicated accurate product vision and message; created and deployed promotional strategies and different ads, such as print, PPC, display, and gift guide ads; enhanced brand awareness and engagement, growing the business by 130% YoY•Built a team of 8 from scratch; set growth targets and attainable goals for the whole team; delegated tasks and monitored progress; conducted performance reviews and provided ongoing training and mentoring, improving the team’s capacity to deliver excellent client services; enabled the team to generate thousands of dollars sales in 3 hours during a charity event•Designed, built, and launched a new eCommerce website; facilitated the end-to-end process, from conceptualization, building business cases, and brainstorming to the development of a new logo, brand guidelines, sitemap, and product catalogs; significantly grew the business, from selling retail to wholesale•Drove the company’s B2C performance media growth strategies; managed the budgeting and media planning for all paid channels; identified, conceptualized, and implemented various promotional and marketing initiatives, including an automated texting strategy for customer retention and new customer acquisition •Devised and executed a detailed business plan and long-term growth strategy based on analytics and financial metrics; created sales reports to provide regular performance updates of marketing efforts to the CEO and execution team, enabling immediate resolution of identified gaps; achieved global sales goals

• Developed marketing strategies in support of clients’ needs and goals; conducted a SWOT analysis to understand clients’ business, pain points, and target market, allowing for better promotional planning; collaborated with the channel strategist and clients on creating promotional calendars; drove consistent financial growth for each client• Served as key clients’ main point of contact; worked closely with senior marketing, technical, and executive management teams to ensure timely responses to client inquiries; facilitated consistent communication to provide updates on performance, deadlines, and budget pacing; achieved high-level client satisfaction, maintaining positive B2C relationships• Fostered productive communication between clients and agency staff; hosted weekly status meetings with clients to ensure project progress remained aligned with the set budget and predefined goals; identified areas for improvement and implemented changes where necessary; contributed to clients’ overall business success

• Worked on the company’s 7 target market verticals to drive revenue growth; created and delivered training and educational materials for all digital products to train print media reps on the company’s digital ecosystem and product offering; enabled more effective selling of cross-marketing campaigns, both print and digital to the target market• Oversaw the development and launching of new product solutions for various leading companies, such as Ernst & Young and JAX Aviation; participated in sales calls with clients to understand their business, challenges, and target market; created customized marketing campaigns to grow revenue and exceed KPIs; increased the clients’ revenue by 15-20%• Led business needs assessment to uncover key marketing challenges; collaborated with 30+ account executives on developing multifaceted media plans and lead-generating campaigns to build new revenue streams; increased the business’ brand awareness and bottom-line sales

Assist SMBs in generating revenue through search engine presence, website conversions, direct marketing, and hyper-local print and online advertising. The primary focus is to offer well-balanced visibility through various media that supports business goals, with extreme attention to ROI. • Prospect, cold call, and generate new digital business in Jacksonville DMA• Work closely with local business owners to uncover key marketing challenges and craft online marketing programs that help them increase brand awareness and bottom-line sales• Manage and monitor 60+ accounts • Build and execute media plans and PowerPoint proposals • Assemble post-campaign analytics to support client retention through performance-driven results and reporting.Promoted to Client Services Consultant from Client Services Representative October 2012