I’m a seasoned social media marketer, community manager, and digital storyteller who loves creating impactful content and unforgettable brand narratives. For the last 6+ years, I’ve crafted highly engaging online content for nationally known reality television celebrities, fashion and home brands, B2B tech growth companies, and emerging B2C retailers. My passions include developing and executing unique content marketing strategies, engaging communities, and authoring content that results in exponential growth for nascent startups to established lifestyle brands. As a “recovering entrepreneur” turned customer-obsessed professional marketer, I stay current with emerging trends and technologies and have developed a proven methodology for social media and digital marketing excellence with quantifiable results. More recently, I have forged and managed successful social influencer brand collaborations for clients with several nationally recognized brands, resulting in increased site traffic, conversion and transaction revenue, and other relevant KPI's. In 2017, before becoming a marketer, I launched MomSquad, a mobile app-enabled two-sided marketplace that connected moms that needed help with moms desiring gig work, vetted through a shared social grid. This startup CEO experience gave me invaluable insights and perspectives and a common lexicon when working with my client teams.
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Global Social Media ManagerPowerfleet Mar 2023 - Aug 2023Successfully developed and implemented the company’s first corporate social media strategy, maintaining alignment with the company's communication goals and emerging industry trends. Oversaw and optimized all social platforms to maximize brand awareness while increasing impressions and brand engagement. Crafted engaging #IoT industry-specific social content, including regular product updates, press releases, company culture highlights, and community activities. Collaborated daily with global cross-functional teams, partnering with communications, creative, and product owners to ensure strategic alignment and seamless integration of social media efforts. -
Digital Marketing ManagerWhite Label Studio Agency Aug 2019 - Feb 2023Greater Atlanta AreaThe White Label Studio is a full-service boutique marketing agency servicing the home, flooring, and fashion industries. Based in Calhoun, Ga., we specialize in marketing strategy, public relations, and content marketing. We work behind the scenes so that you can stand out.The White Label Studio was created just for your business. Contrary to other flashy agencies, we prefer to live in the background. Based on your business goals and objectives, we’re working hard on your behalf so that you can take center stage with your internal stakeholders, clients, and, ultimately, customers. -
Social Media And Community ManagerWhite Label Studio Agency Jul 2019 - Dec 2022Atlanta Metropolitan Area -
Social Media ManagerPitchwire Sep 2019 - Mar 2022Our seasoned marketing and public relations team collaborates across channels to build meaningful relationships, expand reach and increase stakeholder engagement. Inspired by our partners’ mission and vision, we think boldly, share our curiosity and inspire new ideas. -
Momsquad Founder And CeoMomsquad 2017 - 2020Greater Atlanta AreaAn app "for moms by moms," MomSquad is set to bring women together to help each other with babysitting, carpooling, and errands. In addition to the app, MomSquad created a local community of over 6K moms in Atlanta through organic social reach. Momsquad built collaborative partnerships and hosted events with well-known brands such as Bumble BFF, Madwell, USIT, Rachel Zoe's Box of Style, Motherhood Unstressed, and more.
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Community ManagerBark Sep 2018 - Jun 2019Bark is the easier way to keep your children safer online. Bark works with over 25 social media platforms, iOS and Android texting, and email accounts. Our technology continuously and securely analyzes your child’s online activity 24/7. We keep parents in-the-know in real time with email and text alerts that not only tell you what your children are doing online, but also how to address it. -
Accelerator ScholarshipAtlanta Tech Village Jan 2018 - Jun 2018Greater Atlanta AreaProud recipient of one of the 10 startups accepted into Atlanta Tech Village’s first-ever Pre-Accelerator Program “It Takes A Village” initiative. The Pre-Accelerator Program gives beta startups led by women and people of color the opportunity to gain direct access to the community, further education, mentorship, office space, and capital.
Jessica Goodwin Skills
Jessica Goodwin Education Details
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Pk- 12
Frequently Asked Questions about Jessica Goodwin
What is Jessica Goodwin's role at the current company?
Jessica Goodwin's current role is Social Media Marketer | Communications.
What schools did Jessica Goodwin attend?
Jessica Goodwin attended Georgia State University.
What skills is Jessica Goodwin known for?
Jessica Goodwin has skills like Social Media, Marketing, Marketing Strategy, Start Ups, Community Building.
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Jessica Goodwin
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Jessica G.
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Jessica G.
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Jessica Goodwin
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Jessica Goodwin
Global Operations Manager | Compliance Manager (Sanctions, Ofac, Aml, Kyc) | Wire Transfer Operations ManagerRome, Ny5yahoo.com, bnymellon.com, gmail.com, bankofny.com, bbh.com1 +131576XXXXX
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