Jessica Pate Email and Phone Number

Building a better Small Business economy through strategic go-to-market product launches and top-of-funnel awareness. Collaborating with Product leadership, Corporate Strategy, and C-Team Executives on Corporate Vision, PR/Communications, Social Media, and Product conversion designed to achieve Growth deliverables for the company. Leading a team of creative thinkers and agency partners to guide the brand experience to align with category-creating market presence. Representative of Executive Leadership Team and Culture committee. Reporting to the CMO and now CEO and CPO.

Disrupting consumerism is about being smarter than the competition, not re-inventing the category. Being a rule-breaker means questioning everything along the road to discovering a better way. A smarter way. A simpler way. Don't change, EVOLVE. Don't settle, DISRUPT. Don't stop, GO ALL THE WAY.

Build brand equity through strategic planning that aligns brand use, risk, and message alignment. Collaborate with business services to ensure unified tone and execution of product development, programs and internal initiatives. Use brand tracking analytics and health modeling to forecast trends in brand growth plans. Measure brand efficacy through insights analysis, customer engagement and employee integration.

Actively guard and manage the Ally brand and it's alignment to core direct to consumer and direct to business brands, Ally Bank and Ally Auto.

Consumer Product Innovation:Develop consumer value propositions strategically aligned to direct to fulfilling consumer marketing strategy and business goals.Conduct research designed to optimize purchase offers in the current economic environment.Reinforce brand positioning of strength and stability as a home lender.Evaluate industry trends and offers to remain competitive in primary direct to consumer market space.

Consumer Real Estate/ Direct to Consumer Mortgage Marketing/SalesDeveloped, launched and managed the Clarity Commitment loan summary:Co- wrote BAC Enterprise Brand Guidelines for new product.Managed marketing expectations related to all projects involving the Clarity Commitment.Transition marketing team for Customer Day 1 of Bank of America and Countrywide acquisition:Lead design and launch of associate migration campaign.Aligned Mass Marketing initiatives for Customer Day 1.Launch innovative consumer purchase product, No Fee Mortgage PLUS with budget of $8.5MM:Executed mass media including direct response TV, Print, Banking Center point-of-saleManaged experiential campaign with NASCAR sponsorship and 13 city mobile events tour.Piloted campaigns to determine case study markets, measurement plans for next generation technology of in-store fixtures including production efficiencies, sales integration, and fixtures for point-of-sale displays.Campaigns achieved marketing sales goals projected for '06-'09 sales periods leading to mortgage market share growth to 13% above plan, 2 years ahead of plan.

Balance budgets for multiple projects simultaneously with average funds of $1.1 MM+.Researched retail & competitor trends providing added-value reports to clients.Point-of-Sale campaign management; expanding brand capabilities for new and existing product offers.Executed inaugural display at Consumer Electronics Show 2005 for AT&T launch of U-Verse Broadband.

in-store fixtures point-of-sale kit managing 150+ elements for 7-Eleven, Inc. Project Manager on the team that developed the PepsiCo "Smart Spot" healthy product sub-brand launch.Consumer packaged goods RFP pitch team focused on content development and media supportRetail displays and merchandising for Gatorade. Specializing in local NFL/NBA/AVP/MLS youth camps and promotions.National launch of 25th Anniversary Limited Edition program with ESPN, including national promotions, packaging and sales force incentive programs. Wrote thematic summaries for bottle labels launched nationwide.

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