Jessica Grant Email & Phone Number

United States

Providing strategic and operational expertise in Mobile App Acquisition, Subscription User Growth and Ecommerce Performance Marketing, helping companies develop best practices across channels and identifying new opportunities for companies in customer and revenue growth.

San Francisco, California, Us

Boise, Id, Us

Managed team driving all performance marketing across both E-commerce brands and Subscription Brands. Responsible for $10MM + annual budget across channels, and working cross functionally with store and product teams to develop and execute on strategic initiatives while maintaining positive ROI. Partnered with Store,Finance and Product teams to develop accurate re-forecasting and planning budgets on a granular by channel level, product & device levelDeveloped go to market plans for re-launch of mobile subscription products responsible for driving over 500K installs in first quarter of launch. Partnered with both internal and outside agencies to build out data governance rules, and set up operational process for finance, budgeting and trackingReviewed and identified cost saving measures for tools and partnerships cutting costs by over $1MM annually, as well as providing better resources and knowledge to the team and company to improve performance and increase brand awareness and performance across all channels.Led initial discovery on SEO deficiencies and put in place structure to improve initial performance. Managed and trained team on mobile analytics and optimization to increase visibility of mobile apps, reporting and ASO

Austin, Tx, Us

Responsible for all partnership and digital user acquisition growth channels. Working with founders to develop digital marketing strategy across search, social & industry partnership channels. Grew marketplace supply and demand through strategic digital placements. Partnering with Finance and founders to develop initial budget and growth forecast throughout initial growth phase of Outdoorsy. Lead internal team and partners on optimization and market growth of both supply and demand growing transaction volume exponentially through multiple digital channels.Identified and vetted industry partnerships incl. working closely with sales team for Outdoorsy’s professional software. Coordinated with internal and external agencies on event participation and coordination. Lead initial partnerships and conversations on global expansion, incl. managing digital performance partnerships and offline opportunities. Partnering with Customer Service Team to identify issues, help with resolutions and new process to increase customer satisfaction.

San Francisco, California, Us

Responsible for growth and UA strategy for all Zynga Social Casino (Slots) & Match-3 gamesProvide recommendations on budget, strategy across games to Finance, C-staff and Studio heads on a weekly/monthly basis as neededProvide feedback to Sr. Staff on overall portfolio performance, new opportunities, resource constraints, etc. Built out and trained core team to help manage multiple titles including 4 game WW game launches within a 1 month period. Lead adoption and training of new processes to help improve creative testing and approval processes with both external and internal teams/studios. Responsible for working/providing feedback with new studios to integrate Zynga UA Tech, including attribution, creative processes and reporting.Working with studio teams to provide recommendations on ASO and in-App store testing. Partnering with Product Management on CRM initiatives for both Re-engagement of users as well as acquisition opportunities.

San Francisco, California, Us

Responsible for large media buy management across multiple casual titles and sources. Working with multiple teams to develop and execute cohesive strategies on Go to Market plans for new game launches as well as maintaining performance and growing user bases is legacy games. Partnering with Analytics and Engineering to investigate and develop processes for data integrity and reporting, identifying key issues and providing solutions to mitigate and solve day-to-day issues that arose in regards reporting and internal processes.Lead internal cross functional team on the integration of new tracking and attribution technologies that was adapted and integrated by all studios and gamesDeveloped robust launch and user acquisition strategies with key partners (ie. Facebook, Google), allowing us to expand our relationships by participating in Beta’s, case studies and growth opportunities.

New York, Ny, Us

Worked across multiple departments to develop new strategies for internal and external communications and workflow. Including deep diving into analytics and reporting tools, developing new training and project management processes and researching and integration of customized CRM for the Sales team. Overall responsibilities, included managing project management of small and large internal project development, working closely with tech teams and external partners on Web App development and integration, developing, and implementing a strategic return user email strategy, including in depth testing and reporting to senior level management. Working closely with senior management to implement and provide strategic input on key company objectives and product development. Manage all key communications with partner ESPs and third party monetization partners. Work with all key departments on improving and developing new reports to improve overall performance objectives for teams. Provide strategic input and management of Web app for partner ESPs Manage team on direct implementation and training for Sales CRM integration and Project Management App. Working with key senior management to improve overall communications across teams.

Maintained day-to-day operations of startup, including managing all reporting, billing and liaising with team to build and maintain new client campaigns. Worked with engineers to integrate with new mobile exchanges and was point contact between teams, troubleshooting as well as coordinating any updates and technical details that needed to be done. Worked closely with sales to onboard new mobile advertiser clients, providing feedback and implementing new campaigns, performance and optimization.

Sydney, Nsw, Au

Leadbolt is a mobile ad network with a focus on monetizing Android & iOS mobile applications. As Advertising Manager I was responsible for the business development and sales for new Advertising clients as well leading the partnership and technical integration of third party mobile traffic sources such as Pubmatic, Vserv.mobi & Inner-Active.My role also included sales outreach, on-boarding of new clients and troubleshooting any issues for new and current clients, making sure that campaigns were optimized and able to utilize Leadbolt’s unique mobile traffic while reaching the client’s target goals.

Developed and managed a team of up to 5 Account Executives responsible for managing over 100 publisher accounts across multiple subscription products, including the companies core products Predicto & Residential Email. Worked closely with the companies top tier publishers to manage and optimize campaigns maximizing performance across multiple online channels. Oversaw overall financial performance of accounts against budget of $4 million monthly as well as eCPA goals. Part of core team responsible for increasing revenues to year over year. Worked closely with legal and compliance teams to interpret, implement and monitor campaign compliance as directed by Mobile Carriers, CTIA & MMA. Spearheaded launch new products with portfolio of publishers including Celebrity Squares, Predicto International (in Canada, UK and Australia)Develop and mentor Account management team responsible for managing publishers across both international and US based acquisition accounts. Monitor and liaise with publishers Create and launch new campaigns Troubleshoot with publishers on launching campaign involving multiple channels, (API Co-Reg, Email, Linkout, WAP, IVR, Display, Search and Contextual)Understand mobile marketing compliance requirements for all marketing channelsDevelop and maintain instructional training documents for Marketing teamsPart of core team responsible for developing, launching and optimizing new mobile game products. Part of creative development and assets Testing and reporting on new product launches Providing recommendations to Sr. Management team on further development and optimization.Provide and monitor daily, weekly and monthly reports on publishers Monitoring multiple conversion metrics (including front end campaign conversions as well as back end overall ROI performance. Using metrics to providing recommendations to partners and management to further increase acquisition performance.

New Customer AcquisitionEffectively execute and manage online and offline campaigns to acquire new customer to DVD and Music Clubs. Provide up-to-date metric analysis and data on ongoing campaigns and provide senior management supportive information on decisions concerning inside media campaigns for both Music and DVD.Development of the contact strategy for former members and cross promotion to current members of other Bertelsmann clubs to maximize response increase membership in the Music and DVD clubs.Creation and management of the budgets for email and print.Create and manage email campaigns to acquire new customers and former customers to join Columbia House DVD Club and BMG Music Service again.Initial creation of marketing plansCommunication with account management, creative, copy, video & music programming and vendors to ensure campaigns will mail as scheduledFinal approval on all email creative and counts.Working with outside agencies for development of new creativesCreation of Creative Briefs for each projectManagement of schedules and timing for deliverability.Lias with legal department to make sure all campaigns follow company guidelines as well as CAN-SPAM lawsReview and approval of final creative presentedApproval of any fees or additional unbudgeted costsCreate and manage cross promotional print campaigns for both Music and DVDCoordinate and negotiate with member marketing department for space in both cyclical and shipment mailings for members of DVD Club, Music Club and Book Clubs.Create marketing plans, including offer, format and creative testing.Create and manage tracking for all campaigns. Provide recommendations to senior management based on results or any testing.

Us

Manage the Music Member online program.Work with member marketing to ensure that cyclical member email communications mailed as scheduledEnsure special promotional email communications and related website pages were created and scheduled in a timely manner, follow up with marketing and creative teams for all necessary assets and information. Communicate effectively with both email vendors and marketing team to make sure that all the necessary information and assets had been delivered in a timely manner.Research and create schedules for a variety of specialized web projects and email campaigns.Coordinate with many different departments (incl. Marketing, Creative, Coding, Web development and vendors) to make sure all necessary information is collected to create and launch each project.Lead and manage Music Club Direct Mail program as well as DVD and music print, cross promotional and advertising programs from initial planning to production and mailing.Lead and manage the Merchandise Member programs, both online and offline efforts.Assist in new business launch and managing projects from concept through completionInteract with team members, communicating client expectations and ensuring timely completion of assigned tasks and projects, resulting in high rates of customer/client satisfaction.Create and maintain an archiving system for core business creative projectsAssist in managing online and web projects including new initiativesSuccessfully manage multiple priorities simultaneously in a team environmentCreate and manage schedules, status and actuals on multiple projects