Creating branding and marketing strategies for different industries such as e-commerce, technology, beauty and Healthcare, F&B, FMCG, real estate, automotive and print production:• Branding: including the execution of projects from naming and identity creation, designing brand guidelines to product design/labeling and copywriting, as well as managing production and delivery.• Marketing: Creating marketing and communication strategies online (Website, digital, social media, inbound and email marketing, affiliate and influencer marketing campaigns) and offline (ATL/BTL, Outdoor media, radio/TV commercials, Press Releases) including content creation (Static/Video/Animation) and designing UI/UX, customer journeys and digital campaigns on Google, Facebook, Youtube, Instagram and Linkedin) for B2B (Business to business) and B2C (Business to consumer) marketing.• Event Management: Planning, branding and managing local and international events and conferences.

• Creating and implementing marketing strategies for online and offline applications worldwide.• Setting up digital marketing infrastructure by identifying user journey and applying inbound marketing strategies through SEO, SEM, social media content, paid ads, email marketing and CRM monitoring.• Establishing brand guidelines, designing corporate identity, and UI/UX.• Developing Affiliate, influencer and referral programs across multiple channels serving user-base expansion.• Managing PR and communication campaigns by liaising with local and international PR agencies.

• Optimizing KPIs by implementing brand awareness, lead generation and database management through a variety of tools such as CRM software (Hubspot), 3PP, Google Ads, Facebook Ads, LinkedIn Ads, MailChimp, WhatsApp Business and Zapier for B2B and B2C.• Developing and monitoring campaign budgets by coordinating with different departments insuring conversions and effectiveness.• Analyzing metrics, evaluating traffic, UI/UX and target audience.• Executing Benchmark research and trend analysis serving innovative growth strategies, segmentation and go-to-market strategies.

• Revamping and optimizing the company’s digital and social presence by establishing brand guidelines tailored for GCC and aligned with the global identity and communication strategy.• Developing, localizing and managing marketing and communication strategies for digital, social media and offline marketing, including, content creation and budgeting.• Planning and managing marketing events by collaborating with the PR team, expanding partnerships with GCC influencers and increasing product reach and user-base.

• Building and managing marketing campaigns and products activation for F&B and FMCG clients.• Editing curating and publishing content editorial calendars, analyzing key metrics and reporting on ROI.• Developing and expanding community networks by collaborating with bloggers under targeted influencer marketing strategies.• Briefing and managing designers and content executors to translate creative concepts into static and video content.

• Strategizing and monitoring marketing activities including outdoor and digital media, printables, point-of-sale displays, and shop branding.• Researching, designing and managing the development of a full range brand "Molinol" of 30+ products in Beirut and Guangzhou.• Expanding Linglong brand in Africa and Middle East.• Branding and organizing events local and international events including planning, budgeting, negotiating, and groups handling.

• Set up prepress plans and managed full production procedures of educational books, magazines and packaging projects including designing die-lines, mock-ups, sherpas, proof sampling, color correction, and final separations catering the MENA region.

• Created logo designs and stationeries, developed visuals and layouts for all types of printed publications and packages.