Jessica Bell Email & Phone Number

Houston, Tx, Us

United States

Responsible for setting and driving the sustainability strategy for products and packaging for the global lubricants business. This includes the development of the sustainability strategy, target setting, and reporting of progress against targets. It also includes unlocking new opportunities and the integration of sustainability into systems and processes.

Houston, Texas, United States

Built team responsible for driving transformation program for Shell Lubricant, Americas regional business. Designed and implemented strategies and programs across multiple channels and sectors to support Shell, key suppliers, and customers in reducing scope 1, 2, and 3 GHG emission reduction goals, and adopting waste reduction and circular economy practices.

Houston, Texas, United States

Built marketing excellence program impacting >700 staff for Lubricants Marketing Americas organization, established clear, sustained business culture with critical success factors benchmarked externally. Directed alignment of marketing efforts with agreed strategies and goals to secure cross- functional resources and support from senior leaders. Established clear expectations, professionalism, fostered teamwork, measured performance, and recognized accomplishments.Selected accomplishments:- Achieved ~100% coaching completion rate, resulting in employees acquiring new skills, achieving goals, and increasing employee engagement, morale, and satisfaction scores >15%; improved program consistency and trust in relationships by sharing best practices in coaching techniques and systems across businesses.- Fostered marketers’ capabilities and engagement in learning programs, resulting in 30% increase in number of post investment reviews completed, lowered cost per lead 10%, increased return on investment delivery, and improved revenue generated from marketing spend.- Led cross-functional project team involving Marketing, Sales, Legal, and Supply Chain to address a critical base oil challenge. Strategically and profitability allocated available resources, using data-driven approaches, and applied analytical skills to optimize base oil positions and service strategic customers. Earned Vice President Award 2018.- Directed execution of global commercial lubricants largest key consumer / trade event. Demonstrated brand and technology leadership by showcasing Pennzoil, Quaker State, Shell Rotella, Jiffy Lube, and Shell V-Power brands and influencer partners, leading to 744M impressions, up 168% vs 2016, and overall media value of $1.3M.

Houston, Texas, United States

Defined, implemented and led the overall end-to-end portfolio health for passenger car and heavy-duty engine oils, antifreeze and other lubricating products. In collaboration with Supply Chain and Sales delivered overall business case and revenue improvements, striking the right balance and tradeoffs between external market/customer needs and internal Shell capabilities.Selected accomplishments:-Spearheaded crucial portfolio projects for Pennzoil brand during COVID-19, resulting in 92M gallons and C3 (profit) $7.2M in 2020.- Led continuous improvement projects, generating overall revenue improvements, yielding an increase of $23M vs prior year, generating $2M in cost avoidance due to newly defined protocols, and reducing branded portfolio tail to 13% for material codes in market over one year.- Identified and unlocked savings by proactively rescoping antifreeze tolling agreements, formulation requirements, and scrutinizing supplier production plans, allowing Supply Chain to renegotiate a supplier agreement that resulted in a refund of $1M, reduced Shell rate 180K, and eliminated fees.

Houston, Texas, United States

Led team in deploying global SAP system to streamline business processes for Shell B2B businesses in the U.S., world’s largest and most complex market, while balancing commercial needs with system changes.

Houston, Texas, United States

Spearheaded transition of company operated / franchise model to 100% wholesale owned, overseeing change activities, communications, and CVP development to adapt the U.S. market and position business and teams for future growth. Built business relationships and negotiated sale of Shell Retail assets in North America (volume impacted 16B gallons/$2B capital employed).

Houston, Texas, United States

Played a key role in developing the marketing strategy, advertising and integrated creative expressions for Shell and Texaco retail branded fuels. Managed annual budget of $50M and led marketing communications strategy for fuels, carwash, and convenience retailing. Selected accomplishments:- Created strategic marketing plans, programs and communications that positioned the Shell Retail fuels business to profitably grow the number of branded service stations ($500M conversion campaign, which included a credit card program, Shell V- power premium fuel roll-out, $25mln in advertising and support, and a new “retail visual identity” program for existing Shell stations)- Had a significant impact on the development and launch of impactful advertising campaigns. Notably, led a nationwide campaign promoting new Shell gasolines with the message “Get Better Mileage,” maintained existing benefits and introduced a new compelling reason to believe focused on improved fuel efficiency. Additionally, spearheaded the launch of the Shell V-Power campaign, emphasizing the differentiation of a premium product.- Developed the umbrella customer value proposition (Retail Visual Identity) which included a number of highly attractive options (incentive programs, sales force training, and equipment/engineering solutions) for facilitating customer transitions to Shell’s new retail format in market.

Houston, Texas, United States

Led team of store managers for company operated sites. Transitioned to regional sales manager responsible for delivery through Shell’s direct and indirect set of customers with P&L ownership.